Raise Your Visibility Online — LinkedIn for Business Growth

Five Major LinkedIn Updates: Network Feed, AI Slop, Smarter Algorithm, AI Search, and Verification

Louise Brogan outlines five significant LinkedIn updates and what they signal: LinkedIn wants more human behavior, genuine expertise, and real conversations. She explains LinkedIn’s test of a real-time “network feed” focused on actual connections; a crackdown on low-effort “AI slop” with new reporting tools and reduced distribution; an algorithm upgrade using advanced AI to better understand content meaning, limit engagement bait, and recommend posts to relevant audiences; the growing importance of AI-driven search (e.g., ChatGPT recommendations) and why clear profiles, consistent expertise, and discoverable content matter; and expanded verification features to strengthen trust, alongside broader credibility signals like recommendations and real work examples. She concludes that fundamentals still win: optimize your profile, engage your network, share useful insights, and be intentional on LinkedIn.

00:00 Five LinkedIn Updates

01:11 New Network Feed Test

04:04 Cracking Down on AI Slop

08:00 Smarter Algorithm Changes

12:09 AI Search and Discovery

14:36 Expanded Profile Verification

16:33 Wrap Up and Action Steps

Work with Louise www.louisebrogan.com/inquiry

Think LinkedIn ads are only for big companies with big budgets? Not quite.

In this episode, Louise is joined by Kristian Downer, founder of LinkedIn ads agency DowSocial, to break down Thought Leader Ads: what they are, what they cost, and how to use them without wasting your money on the wrong audience.

Kristian shares the numbers from his own business, including what he spends each month and how he turns that into 50 to 70 webinar sign-ups a quarter. Louise shares the YouTube ads mistake that still has her channel stuck like a tractor in the mud.

If you're already posting on LinkedIn and want the right people to see it, this one's for you.

In this episode

• What a LinkedIn Thought Leader Ad is, and why "boosted post" isn't quite right
• Why you need a company page and a company ad account to run them
• How approval works when a brand wants to promote your personal post
• Which posts to put money behind (start with what already works organically)
• The minimum budget: £8 a day, around £240 a month
• Kristian's own set-up: £500 a month, plus a bigger push each quarter for his webinar
• How retargeting works for people who watch 25% of your video or engage with your post
• Using profile views, likes and comments as conversation starters
• How targeted you can get, and why too small an audience pushes your costs up
• The quantity surveyor example: cost per thousand impressions nearly doubled, cost per lead halved
• The "click boost and hope" mistake, and how to avoid it
• Why the lurkers on LinkedIn matter more than you think

Timestamps

• 00:00 Intro and how Louise and Kristian work together
• 02:00 What is a Thought Leader Ad?
• 03:00 Company pages, ad accounts and approvals
• 06:00 What kind of post works best
• 07:00 How much does it cost?
• 09:30 Turning ad viewers into conversations
• 11:00 Targeting: how specific is too specific?
• 13:00 "LinkedIn should be free" and ads that don't feel like ads
• 17:00 Mistakes to avoid (including Louise's YouTube one)
• 20:00 Long buying windows and staying front of mind
• 21:30 What you'll learn in Kristian's workshop
• 23:00 Where to find Kristian

Connect with Kristian

• LinkedIn: search Kristian Downer and add a note saying you heard him on the podcast
• Website: dowsocial.com

Raise Your Visibility LIVE

Kristian is running his Thought Leader Ads workshop in Belfast as part of Raise Your Visibility LIVE.

Details: louisebrogan.com/raise-live

Caroline O'Neill didn't know how to start a podcast. She found out, hit record, and The Digg Podcast went on to reach number three in the UK podcast chart.

In this episode Caroline tells me how she went from occupational therapist to shop owner in Dungannon to podcaster and trainer. We talk about closing a business, getting over the fear of being the face of your brand, and why the hard work happens long before you press record.

Caroline is joining us on stage at Raise Your Visibility LIVE in Belfast on 8 October, in a fireside chat with Claire McCollum.

• Why the business is called Digg (her dad drives a digger, and he backed her first shop)
• The pink flamingo Facebook Live that got 400+ shares and a queue outside the shop
• What she said when someone called her "desperate" for showing up online
• Closing Digg Childrenswear in 2020 and how the training business grew out of it
• Starting the podcast in 2021 with a borrowed microphone and a "just do five" brief
• Why adding real life conversations from series five lifted downloads and brand partnerships
• Showing up differently for different audiences: Digg for Success vs Digg Mama
• Why social media is the new TV, and why she'd rather own her channels
• Her DIGG framework: Discover, Involve, Give, Grow
• Why one wee video on Instagram is not a strategy

• 00:00 Welcome and introducing Caroline
• 02:00 From occupational therapist to opening Digg Childrenswear
• 04:00 Learning online marketing the hard way
• 05:00 COVID, closing the shop and starting Digg for Success
• 06:30 Starting the podcast without a clue how
• 07:30 Louise's own retail shop story
• 10:00 Being the face of the brand, and the "desperate" comment
• 13:00 Finding the way of showing up that suits your brand
• 15:30 How Caroline plans the podcast and chooses guests
• 17:00 Bringing in real life episodes
• 19:00 In-person recording and making it a production
• 21:00 Social media is the new TV
• 22:00 Why every business needs a YouTube channel
• 24:30 The DIGG framework
• 30:00 What Caroline will cover on stage in Belfast
• 31:00 Reaching number three in the UK podcast chart

• Raise Your Visibility LIVE, Belfast, 7 and 8 October: https://louisebrogan.com/raise-live/
• The Digg Podcast: https://podcasts.apple.com/gb/podcast/digg-podcast/id1550452496

Caroline on LinkedIn https://www.linkedin.com/in/carolineoneilldigg/

Instagram: https://www.instagram.com/diggforsuccess/

Takeaways:

• I learned that showing up online — even when you're 'desperate' — saved my business and filled the till the next day.
• We use the Dig method: discover your audience deeply, give them helpful content consistently, then grow your reach with purpose.
• I still swear by 'stop the scroll' creativity — a pink flamingo or a dramatic hook can turn social views into real footfall.
• We always tell people to do the hard work before hitting record: map personas, align emails and website, and plan strategic content.
• I discovered that blending business advice with honest, real‑life conversations elevated my podcast downloads and attracted sponsorships and partnerships.
• We believe YouTube and owning your channels is the new TV — be the face of your brand rather than a faceless polished advert.
• I admit I had huge imposter syndrome when I pivoted from retail to training and podcasting, but learning by doing changed everything.
• We warn that viral fame without a clear strategy will fizzle; always strip back to your values, audience problems, and measurable goals.

Think YouTube is just for teenagers playing Minecraft? Think again.

In this episode, Louise chats with Rob Malone, YouTube Ireland Ambassador, who works directly with Irish creators, brands and agencies to help them start, scale and monetise on YouTube.

They cover why niche content wins, why brands end up with a "corporate graveyard" of unwatched videos, how to nail thumbnails and titles, which analytics actually matter, and how AI is changing things for creators. Rob also explains why you don't need to post every week.

If you've been sitting on the fence about YouTube for your business, this one's for you.

• YouTube has room for every niche. If you can talk about your topic with passion, there's an audience for it, even if the topic is lobster pots or lawn mowing.
• Build a portfolio, not a viral hit. Your channel shows your expertise to potential clients before they ever speak to you.
• Be patient. Growth follows a "hockey stick" curve. A video with 50 views in week one can reach 30,000 a year later.
• Packaging matters. YouTube is a click-to-watch platform, so your thumbnail and title have to earn the click.
• Confirm the promise quickly. The first few seconds of your video should show viewers that it's what they clicked for.
• Put a face to the brand. Brands struggle on YouTube without a consistent person in their videos.
• Watch retention, not just views. Look at where people drop off and fix the opening first.
• Pick a concept you could film 10 times. Repeatable ideas, and enjoying the process, are what keep you going.

• 00:00 Intro
• 01:00 What Rob actually does at YouTube
• 02:00 "Isn't YouTube just for teenagers?" How niche channels win
• 04:30 Where a business owner should start and avoiding the "corporate graveyard"
• 07:00 Why YouTube is a slow build (the hockey stick curve)
• 09:40 Short-form vs long-form: which works?
• 13:30 Rob's challenge: tell your 10-minute story in 2 minutes
• 14:30 Thumbnails, titles and "packaging"
• 18:00 Why the first 5 seconds matter so much
• 19:45 The biggest mistakes brands make on YouTube
• 22:00 Nervous about being on camera? Rob's advice
• 25:30 The analytics that actually matter
• 30:00 How AI is changing YouTube for creators
• 33:15 Using NotebookLM to prepare presentations
• 34:15 How often should you post?
• 36:45 Rob's YouTube workshop in Belfast

• Irish Fishing Tales: Jody's channel filmed on his commercial boat off Kinsale
• Robbie Linton: the East Antrim lawn-mowing YouTuber
• Training One to One: Morgan Biggs' football coaching channel
• Carwow: a brand example of a consistent face on YouTube
• Teeling Whiskey: a brand example of strong YouTube Shorts
• NotebookLM: Google's AI research tool
• YouTube Studio and YouTube Create: apps for tracking and creating content

Rob is running a YouTube workshop at Raise Your Visibility LIVE on the Workshop Day, 7 October, 12:30–2:00pm.

👉 Get your ticket: www.louisebrogan.com/raise-live

• Rob Malone: https://www.linkedin.com/in/robert-malone/
• Louise Brogan: https://www.linkedin.com/in/louisebrogan
• Subscribe to Raise Your Visibility Online on YouTube: www.youtube.com/@raiseyourvisibilityonline

AI is changing how people search for businesses online. So is your website actually ready for it?

In this episode of Raise Your Visibility Online, I’m joined by Patricia Greene from The Web Crew to talk about what businesses need to rethink as more people turn to tools like ChatGPT for recommendations and answers.

Patricia has been designing, developing and managing WordPress websites for around 25 years, so she has seen plenty of changes in the way businesses get found online. This time, we’re talking about the move from traditional Google search towards AI search and what that means for your website.

We talk about why clarity matters more than ever, how to structure your website content so both people and AI can understand it, and why some of the things we learned years ago about good blogging and SEO are becoming important all over again.

We also get into headings and page structure, FAQs, pricing, case studies, Google reviews and the role your LinkedIn profile plays alongside your website. Patricia also explains why simply producing hundreds of AI-written blog posts isn't a sensible content strategy.

One of my favourite takeaways from this conversation is that you probably don't need to rebuild your entire website. Patricia recommends looking at the useful content you already have and restructuring it so that it's clearer and easier for both your customer and AI to understand.

We cover:

• What AI search means for business websites
• Why keywords alone aren't enough anymore
• How H1, H2 and H3 headings help structure your content
• Whether you should update your old blog posts
• Why FAQs can help answer the questions your customers are actually asking
• The relationship between your website, LinkedIn and Google Business Profile
• Why reviews, testimonials and case studies matter
• Whether you should use AI to write blog content
• Common website mistakes Patricia is seeing in 2026
• What Patricia will be teaching at Raise Your Visibility LIVE

Patricia is also opening our Workshop Day at Raise Your Visibility LIVE in Belfast on Wednesday 7 October, with her practical session on Restructuring Your Website for AI Visibility.

She'll be showing attendees what they can change themselves, what they may want to ask their web designer to change, what AI is looking for, and giving everyone practical action points to take back to their own website.

Workshop Day also includes LinkedIn Thought Leader Ads with Kristian Downer, YouTube with Rob Malone, small-group masterminds and our Belfast walking photography tour before we head into the main Raise Your Visibility LIVE conference on 8 October.

Find Patricia:

The Web Crew: thewebcrew.co.uk

LinkedIn: Patricia Greene / The Web Crew

Raise Your Visibility LIVE:

7–8 October 2026, Belfast

Tickets: louisebrogan.com/raise-live

Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree connections, in real time.

In this episode:

• Why Louise stopped her daily video posting experiment after 10 days
• The real numbers: impressions before vs after switching back to written/carousel posts
• Why B2B/brand video ≠ personal profile video on LinkedIn
• What the new Network Tab is and how to switch it on
• Why Louise has unfollowed ~50 people in 14 hours (and why that's a good thing)
• Building a "small but mighty" connected network vs. chasing reach

Mentioned:

• Raise Your Visibility LIVE — 7–8 October, Belfast. Tickets rise to £275+VAT from 20 September (currently £225+VAT). Online ticket: £95+VAT.

https://www.louisebrogan.com/raise-live

• YouTube: Raise Your Visibility Online — Network Tab demo video

Do you need a fancy studio, video cameras and a complicated setup to start a podcast?

Absolutely not.

In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of the most powerful and underused marketing tools for business owners.

I’ve been podcasting since 2017, and while the tools have changed, the basic process really hasn’t: sit down, record something useful, edit it and publish it.

But the real opportunity goes far beyond simply building a podcast audience.

A podcast gives you a reason to consistently share your expertise. It can help you build relationships with potential clients and collaborators, open doors to being a guest on other podcasts, grow your email list and create the raw material for the rest of your content marketing.

And you don’t need to commit to publishing forever. A short six or eight-episode podcast series can be a brilliant way to demonstrate your expertise and introduce people to how you work.

• Why businesses are overcomplicating podcasting
• How a simple 10–15 minute weekly episode can build your audience
• Using interviews as an easy way to get started
• How podcasting can help you build relationships internationally
• Why being a guest on other podcasts can create even bigger opportunities
• Turning one podcast episode into LinkedIn posts, emails and other social content
• Using your podcast to grow your email list
• Why consistency matters more than having an elaborate production
• Creating a short “capsule podcast” instead of committing to a weekly show forever
• How podcasting fits into a simple, sustainable visibility strategy

One of my favourite reasons for podcasting is how much content you can create from one recording.

Record a useful 10–15 minute episode and you have the starting point for your LinkedIn content, social posts and email marketing for the week.

Instead of constantly asking, “What am I going to post about?”, your podcast becomes the source material.

Create once, publish everywhere.

This episode is sponsored by Raise Your Visibility LIVE, my inaugural conference taking place in Belfast on 7–8 October 2026.

We’re bringing together business owners, marketers and experts to explore practical ways to grow your visibility through LinkedIn, YouTube, podcasting, email marketing and AI.

And if you can’t make it to Belfast, virtual tickets are available, including access to the talks and video recordings.

I’d love to see you there.

Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, speaker and CEO of Louise Brogan Ltd.

Each week, Louise shares practical strategies and conversations designed to help business owners and B2B professionals become more visible, build their authority and reach more of the right people online.

Subscribe to Raise Your Visibility Online so you don’t miss the next episode.

I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise Your Visibility LIVE (35 days out!) and why I'm doing a daily video for 30 days ahead of my B2B Marketing Profs talk in November.

In this episode:

• ✅ RYVL conference update — Canva & YouTube confirmed as workshop hosts (7 Oct), and I've still got a couple of sponsor tables left
• ✅ Why I'm doing a daily video for 30 days across LinkedIn, Instagram, and YouTube Shorts
• ✅ The stat that'll make you fix your company page today (30% more weekly views for fully completed pages)
• ✅ Who can actually create a LinkedIn company page (and the 7-day account rule)
• ✅ The must-haves: banner, logo, overview keywords, specialties, CTA button, 120-character tagline
• ✅ Super Admin vs Content Admin vs Analyst — and why you need to check who has access on yours
• ✅ Why company page newsletters are one of the easiest wins for growth
• ✅ Getting your team to amplify the page (most comments come from employees anyway — lean into it)

Mentioned in this episode:

• Raise Your Visibility LIVE — 7–8 Oct, Belfast + virtual tickets → louisebrogan.com/raise-live
• Social Media Examiner's LinkedIn company page stats carousel

Resources:

• Want help setting up or optimising your company page? https://louisebrogan.com/corporate-services/
• My Canva tutorials → YouTube channel

Takeaways:

• In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.
• Louise shared insights on how LinkedIn leverages AI technology to enhance user experience, particularly in content delivery and engagement.
• We explored the importance of creating original content on LinkedIn, rather than relying solely on AI-generated posts, to maintain authenticity and engage your audience effectively.
• The upcoming Raise Your Visibility Live conference offers a fantastic lineup of workshops and speakers, focusing on practical strategies to enhance your online presence.
• Louise emphasized the value of using AI as a tool for efficiency, while cautioning against producing content that lacks a personal touch or genuine human insight.
• Listeners are encouraged to connect on LinkedIn and share their thoughts about the evolving landscape of AI and social media, as we all navigate these changes together.

Companies mentioned in this episode:

• LinkedIn
• Microsoft
• OpenAI
• YouTube
• Pangram Labs
• Dow Social
• Web Crew
• Spider Working
• Descript
• Claude
• ChatGPT

This week, we dive into the exciting new feature on LinkedIn: collaborative posts.

I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader audiences by collaborating with others. We’ll explore the ins and outs of how to create these posts, the challenges of inviting collaborators who don’t yet have access, and the potential benefits for our online presence.

Plus, we’ll discuss some real-world strategies and experiences that highlight how we can leverage collaborative posts for events, launches, and more. With actionable insights and a dash of humor, we’re here to elevate your LinkedIn game and help your business thrive!

Takeaways:

• Collaborative posts on LinkedIn are a new feature that aims to increase audience reach by allowing users to team up on posts.
• The effectiveness of collaborative posts hinges on both collaborators having access to the feature, making planning essential for successful engagement.
• LinkedIn's update on collaborative posts presents a great opportunity for joint ventures and events, especially for B2B companies looking to expand visibility.
• It's important to monitor who accepts collaboration invites since notifications may not always be clear, which could affect post engagement.
• Utilizing collaborative posts can enhance event promotion, making it easier to share milestones and celebrate achievements with a wider audience.
• The upcoming Raise Your Visibility Live conference promises exciting workshops focused on YouTube, LinkedIn ads, and optimizing websites with AI.

Links referenced in this episode:

• youtube.com/raisevisibilityonline
• louisebrogan.com/raise-live

Companies mentioned in this episode:

• LinkedIn
• YouTube
• Katherine George
• Patricia Greene
• Dow Social
• Web Crew
• Kristian Downer
• Louise Brogan

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