Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree connections, in real time.

In this episode:

• Why Louise stopped her daily video posting experiment after 10 days
• The real numbers: impressions before vs after switching back to written/carousel posts
• Why B2B/brand video ≠ personal profile video on LinkedIn
• What the new Network Tab is and how to switch it on
• Why Louise has unfollowed ~50 people in 14 hours (and why that's a good thing)
• Building a "small but mighty" connected network vs. chasing reach

Mentioned:

• Raise Your Visibility LIVE — 7–8 October, Belfast. Tickets rise to £275+VAT from 20 September (currently £225+VAT). Online ticket: £95+VAT.

https://www.louisebrogan.com/raise-live

• YouTube: Raise Your Visibility Online — Network Tab demo video

Do you need a fancy studio, video cameras and a complicated setup to start a podcast?

Absolutely not.

In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of the most powerful and underused marketing tools for business owners.

I’ve been podcasting since 2017, and while the tools have changed, the basic process really hasn’t: sit down, record something useful, edit it and publish it.

But the real opportunity goes far beyond simply building a podcast audience.

A podcast gives you a reason to consistently share your expertise. It can help you build relationships with potential clients and collaborators, open doors to being a guest on other podcasts, grow your email list and create the raw material for the rest of your content marketing.

And you don’t need to commit to publishing forever. A short six or eight-episode podcast series can be a brilliant way to demonstrate your expertise and introduce people to how you work.

• Why businesses are overcomplicating podcasting
• How a simple 10–15 minute weekly episode can build your audience
• Using interviews as an easy way to get started
• How podcasting can help you build relationships internationally
• Why being a guest on other podcasts can create even bigger opportunities
• Turning one podcast episode into LinkedIn posts, emails and other social content
• Using your podcast to grow your email list
• Why consistency matters more than having an elaborate production
• Creating a short “capsule podcast” instead of committing to a weekly show forever
• How podcasting fits into a simple, sustainable visibility strategy

One of my favourite reasons for podcasting is how much content you can create from one recording.

Record a useful 10–15 minute episode and you have the starting point for your LinkedIn content, social posts and email marketing for the week.

Instead of constantly asking, “What am I going to post about?”, your podcast becomes the source material.

Create once, publish everywhere.

This episode is sponsored by Raise Your Visibility LIVE, my inaugural conference taking place in Belfast on 7–8 October 2026.

We’re bringing together business owners, marketers and experts to explore practical ways to grow your visibility through LinkedIn, YouTube, podcasting, email marketing and AI.

And if you can’t make it to Belfast, virtual tickets are available, including access to the talks and video recordings.

I’d love to see you there.

Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, speaker and CEO of Louise Brogan Ltd.

Each week, Louise shares practical strategies and conversations designed to help business owners and B2B professionals become more visible, build their authority and reach more of the right people online.

Subscribe to Raise Your Visibility Online so you don’t miss the next episode.

I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise Your Visibility LIVE (35 days out!) and why I'm doing a daily video for 30 days ahead of my B2B Marketing Profs talk in November.

In this episode:

• ✅ RYVL conference update — Canva & YouTube confirmed as workshop hosts (7 Oct), and I've still got a couple of sponsor tables left
• ✅ Why I'm doing a daily video for 30 days across LinkedIn, Instagram, and YouTube Shorts
• ✅ The stat that'll make you fix your company page today (30% more weekly views for fully completed pages)
• ✅ Who can actually create a LinkedIn company page (and the 7-day account rule)
• ✅ The must-haves: banner, logo, overview keywords, specialties, CTA button, 120-character tagline
• ✅ Super Admin vs Content Admin vs Analyst — and why you need to check who has access on yours
• ✅ Why company page newsletters are one of the easiest wins for growth
• ✅ Getting your team to amplify the page (most comments come from employees anyway — lean into it)

Mentioned in this episode:

• Raise Your Visibility LIVE — 7–8 Oct, Belfast + virtual tickets → louisebrogan.com/raise-live
• Social Media Examiner's LinkedIn company page stats carousel

Resources:

• Want help setting up or optimising your company page? https://louisebrogan.com/corporate-services/
• My Canva tutorials → YouTube channel

Takeaways:

• In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.
• Louise shared insights on how LinkedIn leverages AI technology to enhance user experience, particularly in content delivery and engagement.
• We explored the importance of creating original content on LinkedIn, rather than relying solely on AI-generated posts, to maintain authenticity and engage your audience effectively.
• The upcoming Raise Your Visibility Live conference offers a fantastic lineup of workshops and speakers, focusing on practical strategies to enhance your online presence.
• Louise emphasized the value of using AI as a tool for efficiency, while cautioning against producing content that lacks a personal touch or genuine human insight.
• Listeners are encouraged to connect on LinkedIn and share their thoughts about the evolving landscape of AI and social media, as we all navigate these changes together.

Companies mentioned in this episode:

• LinkedIn
• Microsoft
• OpenAI
• YouTube
• Pangram Labs
• Dow Social
• Web Crew
• Spider Working
• Descript
• Claude
• ChatGPT

This week, we dive into the exciting new feature on LinkedIn: collaborative posts.

I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader audiences by collaborating with others. We’ll explore the ins and outs of how to create these posts, the challenges of inviting collaborators who don’t yet have access, and the potential benefits for our online presence.

Plus, we’ll discuss some real-world strategies and experiences that highlight how we can leverage collaborative posts for events, launches, and more. With actionable insights and a dash of humor, we’re here to elevate your LinkedIn game and help your business thrive!

Takeaways:

• Collaborative posts on LinkedIn are a new feature that aims to increase audience reach by allowing users to team up on posts.
• The effectiveness of collaborative posts hinges on both collaborators having access to the feature, making planning essential for successful engagement.
• LinkedIn's update on collaborative posts presents a great opportunity for joint ventures and events, especially for B2B companies looking to expand visibility.
• It's important to monitor who accepts collaboration invites since notifications may not always be clear, which could affect post engagement.
• Utilizing collaborative posts can enhance event promotion, making it easier to share milestones and celebrate achievements with a wider audience.
• The upcoming Raise Your Visibility Live conference promises exciting workshops focused on YouTube, LinkedIn ads, and optimizing websites with AI.

Links referenced in this episode:

• youtube.com/raisevisibilityonline
• louisebrogan.com/raise-live

Companies mentioned in this episode:

• LinkedIn
• YouTube
• Katherine George
• Patricia Greene
• Dow Social
• Web Crew
• Kristian Downer
• Louise Brogan

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Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting.

I’m Louise Brogan, and I’m here to help you discover all the strategic spots on your LinkedIn profile where you can place clickable links that guide potential clients straight to you. From your banner image to the about section and even your experience details, I’ll share practical tips to enhance your visibility and make it easy for people to book calls with you.

Plus, I’ve got a funny story about how I landed a call just two hours after updating my profile!

Stick around for actionable insights that can elevate your online presence and drive your business growth. Louise Brogan, our energetic host, dives deep into the art of maximizing LinkedIn profiles for business success.

The discussion revolves around strategically placing clickable links within your LinkedIn profile to drive client inquiries and attract leads.

. The episode emphasizes actionable steps, starting from your introductory card down to various sections that can enhance visibility and engagement on the platform. Louise breaks down the process into manageable parts, explaining the significance of elements like the banner image, contact info, and the about section, each serving as a potential gateway for prospects to connect with you.

By the end, listeners are left with a clear understanding of how to transform their profiles into lead-generating machines, ready to take their business to the next level.

Takeaways:

• In today's episode, we explored how to effectively utilize LinkedIn to boost your business inquiries and connections.
• Louise shared actionable strategies on where to place clickable links on your LinkedIn profile for maximum visibility and engagement.
• We discussed the importance of a clear and simple URL in your LinkedIn banner image to attract potential clients easily.
• The episode emphasized the value of adding links in various sections of your LinkedIn profile, especially the about section and featured section.
• Listeners learned about the different ways to leverage premium features on LinkedIn to enhance their profile visibility and attract more inquiries.
• Finally, we encouraged everyone to check out the accompanying video on YouTube for a visual guide on optimizing LinkedIn profiles.

Links referenced in this episode:

• louisebrogan.com
• louisebrogan.com/inquiry
• louisebrogan.com/raise-live
• youtube.com

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.

After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.

By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.

Takeaways:

• Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.
• Utilising AI tools like Claude AI can streamline your content creation and sourcing process.
• Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.
• Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.

Companies mentioned in this episode:

• LinkedIn
• Claude AI
• Canva
• Louise Brogan

Links referenced in this episode:

• louisebrogan.com
• www.louisebrogan.com/raise-live
• www.louisebrogan.com/momentum (for the Daily Prompt workshop)

This week's episode is a little different — consider it your personal invitation to something exciting happening next week.

I'm recording this from a hotel room in Lisbon, Portugal, where I can see the sea from my window. I flew in after delivering a three-hour workshop in Belfast, hopped on a bus to Dublin Airport, and arrived last night. Today a conference begins, and tomorrow I'm speaking about LinkedIn to a room of 160 executive assistants from across the globe.

And that's exactly why I wanted to record this episode — because what's happening in my week is a perfect example of what next week's free two-day online summit is all about: raising your visibility so you get booked for workshops, invited to speak on international stages, and approached for profile pieces and collaborations.

Raise Your Visibility Live: The Expert Sessions is happening on Tuesday 26th and Wednesday 27th May, and it's completely free to attend live.

Here's who's speaking:

• Jerry Potter — How to grow a lead-generating YouTube channel in just 90 minutes a week
• Teresa Heath-Wareing — How to borrow other people's audiences to grow your reach and build trust faster
• Julie Fry (CEO, Your Expert Guest) — How to pitch and get booked on podcasts yourself
• Cliff Ravenscraft — How to create a standalone short podcast that drives leads into your business long-term
• Erika Stanley — AI in action: how to use AI properly in your business (her session at Social Media Marketing World was so popular they had to close the doors)
• Amanda Webb — How to measure the real impact AI is having on your website traffic and conversions
• Catherine Erdly (Forbes writer, Canva Ambassador) — Building authority through high-profile collaborations and trusted platforms
• Gabrielle Gweneth — How to move your brand from accomplished to iconic

Every session includes breakout rooms so you can connect and have real conversations with other attendees — because the community you meet is half the experience.

All sessions are recorded and free to access for one week. You'll also get AI-generated summaries of each session.

Register now at louisebrogan.com/experts — I'd love to see you there.

What is happening with LinkedIn - new updates on booking consultations directly, how the AI reads the meaning of your content, ChatGPT integrating into spreadsheets and tracking your AI referrals! All the new stuff happening this week...

What we cover:

🔵 LinkedIn Advice Sessions — LinkedIn now lets Premium Business subscribers offer paid one-to-one video consultations directly from their profile. No Calendly. No Stripe. No Zoom link. What this means for consultants and coaches.

🔵 The LinkedIn Algorithm Has Changed — LinkedIn now uses AI to understand what your content means, not just how many likes it gets. What you need to change about how you write posts.

🔵 ChatGPT Is Now Inside Your Spreadsheets — OpenAI rolled out ChatGPT for Excel and Google Sheets this week. Here's whether it's worth your time.

🔵 AI Traffic Is Now Trackable in Google Analytics — Google quietly added a new channel that shows you how much traffic ChatGPT, Claude and Gemini are sending to your website. How to check it today.

The 3 big patterns this week:

• LinkedIn is becoming an all-in-one business platform — is your profile set up like a business or a CV?
• The algorithm now rewards authority and consistency over activity and volume
• AI has moved from tool to infrastructure — the gap between those using it well and those not is growing fast

Using AI on LinkedIn to write generic sloppy posts is the biggest waste of your time.

Rather than churning out posts that sound like everyone else, I want you to leverage AI like it is a contractor in your team doing the admin and operations while you get to retain your original voice and show up online, while saving time and energy!

In today's podcast, I share how best to start including AI as a business tool and dive into some examples with Claude and Canva.

Join me for my three-part workshop kicking off on Monday for a hands-on learning session to get you from sitting on the sidelines trying to figure it out, to having a proper system you can implement in your business time and time again!

www.louisebrogan.com/aiworkshop - plus it is only $97! And all recorded with a workbook. Yay! No rockets were harmed in the writing of these shownotes.

Takeaways:

• LinkedIn and AI are a powerful combination for enhancing your business visibility online.
• Many business owners are missing out on AI's potential by not integrating it with LinkedIn strategies.
• It’s essential to align your LinkedIn profile with your content for maximum visibility and engagement.
• Using AI to generate posts without context leads to generic content that doesn't resonate with your audience.
• Creating a prompt library can streamline your content creation process, saving you time and effort.
• AI should enhance your voice on LinkedIn, making your posts authentic and relatable rather than robotic.

Companies mentioned in this episode:

• ChatGPT
• Claude
• Gemini
• Asana
• Canva
• LinkedIn
• Microsoft
• OpenAI