Raise Your Visibility Online — LinkedIn for Business Growth

Today, we're diving into the nitty-gritty of creating content for LinkedIn, and I've got some solid insights to share.

The key takeaway?

Content on LinkedIn isn’t about performing; it’s about teaching and starting conversations.

If you've ever felt that creating posts is a struggle, you're not alone, and it’s probably because you’re trying to impress rather than connect.

Instead of broadcasting to a crowd, think about writing for one specific person—let's call her Sarah—who needs your help. I’ll walk you through frameworks that transform your posts into engaging, helpful content that resonates with your audience, helping you break free from the overthinking trap that so often holds us back. Let's get into it!

Creating content for LinkedIn can often feel like a daunting task, especially when we think we need to impress a massive audience.

Louise breaks down this misconception by emphasizing that content should be about teaching, not performing. She shares her insights on how to shift our mindset from trying to entertain or impress others to genuinely helping them.

By focusing on the needs of our audience—asking ourselves what they want to learn rather than how we appear—we can create more meaningful connections and conversations on LinkedIn. Louise encourages us to think of one specific person when crafting our content, which not only simplifies the process but also makes it more relatable and impactful.

This approach not only alleviates the pressure of needing to be perfect but also fosters genuine interactions that can lead to business opportunities. Throughout the episode, Louise introduces several frameworks for content creation that center around teaching and sharing valuable insights.

These frameworks include the Lesson Post, the Process Post, and the Mistake Post, each designed to help us articulate our experiences and knowledge in ways that are beneficial to our audience.

By sharing our lessons learned, actionable processes, and even our mistakes, we not only establish credibility but also create content that resonates with others. Ultimately, Louise's message is clear: the key to engaging content lies in our willingness to share knowledge and experiences that can genuinely help others, rather than performing for likes and validation.

Takeaways:

1. In today's episode, we discussed how creating content on LinkedIn should focus on teaching instead of performing, which can help alleviate the pressure many feel when sharing their insights.
2. Instead of aiming to reach a large audience, we should concentrate on starting meaningful conversations with one person at a time to foster genuine connections.
3. By addressing the specific needs and questions of our audience, we can create content that is not only relatable but also provides real value to our network.
4. I shared several content frameworks that can guide you through creating engaging posts, such as lesson posts, process posts, mistake posts, and observation posts, each serving a unique purpose.
5. One of the biggest barriers to posting on LinkedIn is overthinking; instead of questioning the quality of our content, we should focus on whether it helps someone in need.
6. Lastly, I emphasized that our goal should be to help others through our content, making it a conversation rather than a performance, which is key to building a strong online presence.

Links referenced in this episode:

1. louisebrogan.com/frameworks

Companies mentioned in this episode:

1. Louise Brogan
2. LinkedIn
3. ChatGPT

This week, we’re diving into the fascinating shift happening in the online course industry, spotlighting Amy Porterfield's recent decision to close her Digital Course Academy. As we unpack this change, we explore how more entrepreneurs are gravitating towards community and accountability rather than solitary course completion.

I’ve seen this trend myself in my own business, where I’m focusing more on intimate group learning experiences that foster engagement and support.

We also chat about the importance of staying aware of what’s happening in our industries and how that can influence our own strategies for growth.

So, grab your snow shovels—or just a cozy drink—and let’s get into the nitty-gritty of evolving business models and the joy of doing what we love!

Louise opens the discussion with a light-hearted anecdote about the recent snowfall, which provided a rare opportunity for her family to build snowmen. This cheerful moment sets the tone for a deeper conversation about the evolving landscape of online business coaching, particularly in the realm of LinkedIn and digital courses.

Drawing from her experiences, Louise reflects on the recent announcement by Amy Porterfield regarding the closure of her popular Digital Course Academy. This pivot reflects a broader trend in the online education space, where more entrepreneurs are seeking personalized support rather than traditional course formats.

Louise emphasizes the importance of community and accountability, noting that her own accelerator program is filling up as more people seek guidance in their business journeys.

As she draws parallels between her journey and Amy's, Louise invites listeners to consider how they can also adapt and thrive in their industries by paying attention to the shifts happening around them.

Transitioning into the heart of the episode, Louise discusses the significance of adaptation in business. She highlights Amy's new focus on helping established female entrepreneurs scale their revenues, a move she finds particularly interesting. Louise has been following Amy's work since 2017 and feels a resonance with this shift towards collaborative growth. She believes that the online space is moving away from solitary learning and towards community-driven success.

This insight resonates deeply, especially as Louise reflects on her own experiences with past programs that didn’t quite meet her expectations. Sharing how she values small group interactions, Louise underscores her commitment to providing a supportive environment for her clients, which she believes is crucial for long-term success.

As the episode concludes, Louise encourages listeners to actively engage with their networks and observe the changes and innovations within their industries. She stresses the importance of continuous learning and adaptation, using her own business evolution as a case study.

I invite you to check out our next cohort at https://www.louisebrogan.com/mastermind

Takeaways:

1. Louise Brogan emphasizes the importance of leveraging LinkedIn and video for B2B success in a unique way.
2. Amy Porterfield's recent shift from selling courses to offering personalized support reflects a broader trend in online education.
3. In today's business landscape, accountability and direct interaction are becoming more valued than self-paced courses.
4. The podcast encourages listeners to stay informed about industry trends and their peers for continuous improvement.

Links referenced in this episode:

1. louisebrogan.com/mastermind
2. calendly.com/louisebrogan

Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years.

In this episode, Jerry shares:

✓ Why YouTube is a "high leverage asset" that works for you 24/7

✓ The Magnetic 8: How to train the algorithm in your first 8 videos

✓ Why Jerry got his first client after just 11 days and 17 subscribers

✓ The psychology of video that makes strangers trust you instantly

✓ How to stop perfectionism from killing your channel before it starts

✓ Why editing shouldn't take more than 15 minutes per video

✓ The entrepreneur path vs. creator path (and which one actually makes money faster)

Real Results:

1. Jerry went from 1,100 views in 4 months to 100,000 in his first year
2. Started a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeks
3. My own channel: Generated over £100,000 in client work with just 20,000 subscribers

Key Timestamps:

0:00 - Introduction

2:00 - What are High Leverage Assets?

4:00 - Jerry's YouTube journey (and why "it's too late" is a myth)

6:00 - Why the best teams have the most conflict

11:00 - The Magnetic 8 strategy explained

16:00 - Should you put your podcast on YouTube?

19:00 - The YT90 system: 90 minutes a week

23:00 - Creating a repeatable, unique premise

26:00 - Why editing shouldn't be your focus

31:00 - The entrepreneur path vs. creator path

34:00 - Who's actually watching YouTube (hint: everyone)

This is for you if:

1. You're a consultant, coach, or service provider who wants more authority
2. You're tired of scrambling for leads on other platforms
3. You want a marketing channel that compounds over time
4. You've been putting off YouTube because you "don't have time"

Get Jerry's Free YT90 Roadmap: YT90roadmap.com

Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channel

Want help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources

💼 Work with me: www.louisebrogan.com/mastermind

#YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunch

Love the podcast? Subscribe and leave a review—it helps other business owners find these strategies!

As we gear up for the new year, it's the perfect time to reflect on our goals and set a clear path for success in 2026. In this episode, I share how critical thinking and personal reflection can transform your approach to business, especially if you're looking to harness the power of LinkedIn. I dive into practical strategies that can help you elevate your online presence and attract leads, whether you're working solo or seeking one-on-one coaching.

Plus, I'm excited to introduce my group program, the LinkedIn Accelerator, where we’ll collaborate to optimize your profile, create impactful content, and build a network that drives results. So, grab a pen and paper, and let’s get ready to make 2026 the year your business truly shines!

There's no better time to strategize for the upcoming year than now, and Louise Brogan is here to guide us through it. With the excitement of 2026 on the horizon, she shares her personal approach to goal-setting, emphasizing the power of pen and paper over digital devices, even in an age dominated by AI.

Louise makes a compelling case for why critical thinking is essential and how taking the time to articulate our goals can lead to greater clarity and direction. By sharing her own whiteboard session, she sets the stage for a discussion that is both motivational and practical for anyone looking to ramp up their business visibility.

In this episode, Louise explores various avenues for growth, focusing on leveraging LinkedIn as a powerful tool for connecting with potential clients. She encourages listeners to explore her YouTube channel, which is filled with valuable tutorials, and emphasizes the importance of consistent action.

Beyond self-directed learning, Louise offers one-on-one coaching sessions that provide personalized strategies, ensuring that clients can create actionable plans tailored to their specific needs. Additionally, she highlights the success of her group coaching program, the LinkedIn Accelerator, where participants not only learn but also support each other in their journeys. With testimonials from current participants showcasing their growth and newfound confidence, Louise illustrates the transformative power of community in achieving business objectives.

As the episode draws to a close, Louise warmly invites her listeners to take the next step in their business journeys. She highlights the exciting opportunities that await in 2026 and reassures them that they won't have to navigate it alone. Whether through individual coaching or her engaging group sessions, she is eager to support her audience in achieving their goals. With a heartfelt thank you to her listeners, Louise ends the episode on a high note, leaving everyone feeling inspired and ready to seize the New Year.

Takeaways:

1. In this episode, we dive into goal-setting practices that can help propel your business forward in the new year, emphasizing the importance of writing things down rather than just typing them out.
2. I encourage listeners to leverage my extensive YouTube library filled with tutorials on LinkedIn strategies to enhance their visibility and attract more leads effectively.
3. Working one-on-one with me can provide the accountability and personalized guidance you need to create a strong action plan for your business in 2026.
4. Group coaching offers a unique opportunity to learn from peers, ask questions, and gain insights that you might not consider on your own, enhancing your LinkedIn skills together.
5. As we approach the new year, it's crucial to set clear intentions for your business and identify the ideal clients you wish to work with on LinkedIn.
6. Join my upcoming LinkedIn Accelerator program to receive strategic guidance and practical implementation support, helping you transform your online presence into a lead-generating machine.

Links referenced in this episode:

1. louisebrogan.com/mastermind
2. https://louisebrogan.com/visibilityvip/
3. youtube.com/@raiseyourvisibilityonline

Companies mentioned in this episode:

1. Louise Brogan
2. ChatGPT
3. YouTube
4. Amazon
5. Justin Brown's Primal Video

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach.

We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales.

As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society.

This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.

Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation.

In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor.

She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income.

Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments.

As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career.

Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.

Takeaways:

• Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods.
• She discovered her passion for sales while working in a male-dominated industry as an introverted woman.
• The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat.
• Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales.
• Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business.
• Saying yes to speaking opportunities led to unexpected connections and growth in her career.

Questions that close sales training:

https://yoursalesmaven.com/raise

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility.

Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time.

What You'll Learn:

• Why your LinkedIn profile is like getting in the car before you start the engine
• The weekly practice principle that transforms LinkedIn beginners into confident users
• How small engagement on the right road beats viral posts on the wrong one
• Why people who've been "following you for months" are more valuable than commenters
• What makes the RAISE Accelerator different from DIY LinkedIn learning

Key Takeaways:

✔ Your profile is your vehicle—get it road-ready before you start posting

✔ Consistency beats perfection: weekly lessons trump sporadic practice

✔ Small engagement with the right people > viral posts with the wrong audience

✔ Lurkers often convert better than active commenters

✔ 12 weeks of structured learning = your LinkedIn "driving license"

Mentioned in This Episode:

• Visibility VIP Package (Profile optimization in two 1-hour sessions)
• RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)
• Louise's book: "Raise Your Visibility on LinkedIn"

Resources:

• Join RAISE Accelerator: louisebrogan.com/mastermind
• Connect with Louise on LinkedIn
• Website: louisebrogan.com

Happy Thanksgiving to US listeners! 🦃

Takeaways:

• This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform.
• Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills.
• Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics.
• The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform.
• Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn.
• The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn.

Links referenced in this episode:

• louisebrogan.com/forward/mastermind

We're diving into the exciting world of leveraging LinkedIn and video to boost your business visibility. Today, I’m sharing insights from my recent group program, where we’ve been exploring how to make your content work harder for you through my COPE methodology—Create Once, Publish Everywhere. Not only are we talking about the importance of knowing your ideal client, but I’m also sharing real-world strategies that have been generating fantastic feedback from participants. We’ll discuss tools that can streamline your content creation process, making sure it serves you rather than the other way around. Plus, I’ll spill some beans about my recent adventures in Boston, where I’m soaking up the local culture (and maybe a donut or two!). Join me for actionable tips that can transform your approach to online visibility!

Boston, COPE & Donuts: How to Make Your LinkedIn Content Work Harder

In this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.

She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook.

Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.

And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.

1. What COPE really means: How to repurpose one piece of content into multiple formats and platforms.
2. Why your ideal client matters most: How to write for one person, not everyone.
3. How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.
4. How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”
5. Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.
6. Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list.

1. Create once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.
2. Your content should work for you, not the other way around.
3. LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.
4. Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.
5. Don’t fear AI. Use it to save time and amplify your voice, not replace it.

Try the COPE exercise:

1. Choose one piece of content — a blog, video, or podcast.
2. Repurpose it into at least three new pieces (quotes, clips, a newsletter).
3. Tag Louise on LinkedIn and share your results using the hashtag #RaiseYourVisibility.

Want to experience this level of coaching live?

Louise is enrolling the next cohort of her LinkedIn Mastermind Programme starting January.

1. 12 weeks of live group training
2. $1,500 USD investment
3. Learn how to attract leads and sales from LinkedIn without the overwhelm

👉 Learn more at louisebrogan.com/mastermind

TimeTopic[00:00]Intro – From Boston with donuts 🍩[00:03]Programme success stories and Anna Marie’s testimonial[00:04]What COPE is and how to use it[00:05]Defining your ideal client and taking action live[00:07]LinkedIn’s algorithm surprise — 5-year-old posts performing again[00:09]Why relevance matters more than recency[00:10]AI tools that reduce overwhelm (Descript, Gamma, ChatGPT)[00:11]Webinar strategy teaser[00:12]Final thoughts: content should work for you[00:13]Upcoming events and closing from Boston

1. Website: louisebrogan.com
2. LinkedIn: linkedin.com/in/louisebrogan
3. YouTube: Raise Your Visibility Online
4. Join the Mastermind: louisebrogan.com/mastermind

Louise learns that Dunkin’ Donuts was born in Massachusetts — and yes, she plans to taste-test for research purposes.

This episode captures the essence of Louise Brogan’s work as she records from Boston, a city brimming with opportunity and charm. Her infectious enthusiasm for the local culture, including her quest to try Dunkin' Donuts, sets a lighthearted tone while she seamlessly transitions into the main subject: navigating LinkedIn for business growth. Louise shares reflections on her experiences at a marketing conference, emphasizing the value of community and connection in the B2B landscape. Her personal stories serve as a backdrop for discussing the importance of online visibility, making the content relatable and engaging for listeners. A significant focus of the episode is Louise’s group program, which has garnered positive feedback from participants. She highlights testimonials that articulate the tangible benefits of her coaching, showcasing how her teachings are transforming the way individuals perceive LinkedIn. This segment not only underscores her dedication to empowering others but also illustrates the real-world implications of her strategies. Louise’s ability to connect with her audience shines through as she shares her excitement about the growth participants are experiencing, creating a sense of camaraderie and shared purpose. Delving into actionable insights, Louise introduces her COPE methodology—Create Once, Publish Everywhere. This innovative approach encourages listeners to think critically about their content creation process, advocating for efficiency and strategic thinking. By encouraging her audience to identify their ideal clients and tailor their content accordingly, she demystifies the complexity often associated with social media marketing. The episode wraps up with practical advice on leveraging technology and tools that can enhance content reach and effectiveness, reinforcing the idea that content should serve the creator and not the other way around. Louise’s genuine passion for helping others navigate their online presence leaves listeners feeling inspired and equipped to take their next steps.

Takeaways:

1. Louise Brogan emphasizes the importance of knowing your ideal client to create impactful content.
2. The COPE methodology, which stands for Create Once, Publish Everywhere, maximizes content reach effectively.
3. Incorporating tools like Descript and AI can help streamline and enhance your content creation process.
4. The podcast highlights the value of real-time feedback in coaching programs for better learning outcomes.
5. Content should address actual client problems rather than being created for the sake of posting.
6. Louise invites listeners to join her group program, aiming to reduce overwhelm around using LinkedIn.

The central theme of this podcast episode revolves around the exploration of strategies for leveraging YouTube as a powerful tool for business growth and personal branding. In this discussion, we engage with Justin Brown, a prominent figure in the realm of digital content creation, who elucidates the significance of delivering compelling and evergreen content to attract and retain an audience. Throughout our dialogue, we delve into actionable insights regarding the optimization of video content, the importance of understanding audience needs, and the effective use of platforms like YouTube for lead generation. Furthermore, we emphasize the necessity of maintaining authenticity in content creation, particularly in an era increasingly influenced by artificial intelligence. Listeners will gain invaluable knowledge on how to navigate the complexities of online visibility and enhance their business efficacy through well-crafted video strategies.

In this episode, Louise sits down with Justin Brown, co-founder of Primal Video and one of the most successful entrepreneurs featured on the podcast. With over 11 years of consistent YouTube content creation and a seven-figure business built primarily through organic traffic, Justin shares invaluable insights on leveraging YouTube for B2B growth, lead generation, and building a sustainable online business.

1. Why YouTube isn't overcrowded - it's actually an untapped opportunity for most businesses
2. How YouTube functions as both a search engine and discovery platform
3. The longevity of YouTube content vs other social platforms
4. Why 96% of viewers are new to your channel (and why that's normal)

1. Creating evergreen vs trending content
2. The power of beginner-level content (even if you think it's "too basic")
3. How to optimise for YouTube search
4. Batching content for efficiency (Justin's record: 8 videos in one session)
5. The one-video-per-week consistency strategy

1. YouTube ad revenue and how it works
2. Affiliate marketing as the biggest revenue stream
3. When to consider sponsored content (and when to say no)
4. Using video descriptions as "soft sell" resource pages
5. Building email lists organically without paid ads

1. Playlist strategies for discovery and organisation
2. End screen optimisation (viewer choice vs YouTube recommendations)
3. How to structure videos to maintain viewer attention
4. Why you should mention calls-to-action early in videos
5. Linking to competitor content (yes, really!)

1. The difference between AI tools that help vs AI-generated content
2. Using AI for editing, research, and planning
3. Why authenticity and human connection still matter
4. The concept of "AI slop" and why to avoid it

[00:00:00] Introduction and welcome

[00:01:00] Justin's background and Primal Video journey

[00:03:00] Is YouTube too crowded? Debunking the myth

[00:06:00] The longevity of YouTube content

[00:08:00] Batching content strategy

[00:09:00] YouTube as a lead generation funnel

[00:13:00] Understanding YouTube analytics (96% new viewers)

[00:15:00] Video descriptions and linking strategies

[00:18:00] End screens and viewer retention

[00:20:00] Playlist optimisation

[00:23:00] Getting started: What videos to create first

[00:25:00] Monetisation strategies

[00:27:00] YouTube memberships and scaling

[00:29:00] Affiliate marketing insights

[00:30:00] Sponsored content considerations

[00:32:00] AI and the future of video content

[00:38:00] Keeping the human element in content

[00:39:00] How to work with Justin and Primal Video

1. "There's no better opportunity than now to be putting yourself out there, your business, your company out there, and people are using these tools as search engines."

1. "We have videos now that 10 coming up on 11 years old that are still getting views today."

1. "YouTube for us is traffic. We don't run paid ads."

1. "The video that I procrastinated around for a long time and did not wanna make because I thought it was too beginner turned out to be our biggest video."

1. "96% of our views are from people who aren't subscribed."

1. Primal Video YouTube Channel
2. Primal Video Plus (membership programme)
3. Descript video editing tool
4. Ask Justin AI (chatbot)

1. YouTube: Primal Video
2. Website: Link to Primal Video

1. LinkedIn: Louise Brogan
2. YouTube: Raise Your Visibility Online
3. Website: WWW.LOUISEBROGAN.COM

1. 
   
2. Start with your frequently asked questions - these make perfect first videos
3. Focus on beginner content - it attracts the largest audience
4. Commit to consistency (even just one video per week)
5. Optimise your video descriptions with resources and links

1. Don't wait for perfection - start creating and refining as you go

Subscribe to Raise Your Visibility Online for more conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

The dialogue initiates with an introduction to the podcast titled 'Raise Your Visibility Online', presented by Louise Brogan, a LinkedIn expert and CEO who has transitioned into the realm of YouTube with notable success. Brogan engages in discourse with Justin Brown, co-founder of Primal Video, who offers insights into leveraging video content and platforms like YouTube to foster business growth and amplify one's online presence. The conversation unfolds to reveal the integral role that video marketing plays in establishing a robust digital identity, particularly for B2B companies and entrepreneurs seeking to generate leads and expand their ventures. Brown articulates the importance of optimizing content for search engines, elucidating how a well-structured video can serve as a powerful tool for attracting and engaging potential clients. The episode delves into practical strategies, actionable insights, and the significance of consistency in content creation, all aimed at empowering listeners to elevate their visibility and impact in the digital landscape.

Takeaways:

1. The podcast emphasizes the significance of leveraging video content to enhance online visibility and attract leads effectively.
2. Entrepreneurs are encouraged to focus on YouTube as a critical platform for marketing their businesses and establishing their personal brands.
3. The discussion highlights the importance of creating evergreen content that remains relevant over time to attract and retain viewers.
4. Listeners are advised to prioritize quality content creation on a single platform to avoid burnout and ensure effective audience engagement.
5. Utilizing YouTube as a search engine is crucial for driving traffic to businesses, as it allows potential customers to discover valuable information.
6. The episode underscores the necessity of optimizing video content for searchability to enhance visibility and attract a broader audience.

This week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.

After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.

This episode is essential listening if you're:

• 
  
• Considering starting your own business
• 
  
• 
  
• Wondering how AI will impact your career
• 
  
• 
  
• A female founder seeking investment guidance
• 
  
• 
  
• Curious about the angel investment world
• 
  
• 
  
• Concerned about the future of work
• 
  

Only 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.

"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."

Recent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"

Laura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.

"What problem am I solving and will people PAY for it? Because if they're not, there's no point."

On Starting a Business:

• 
  
• Bootstrap first—test your idea as a side hustle before leaving your job
• 
  
• 
  
• Question rigorously whether people will actually pay for your solution
• 
  
• 
  
• Team matters as much as the idea when seeking investment
• 
  
• 
  
• If bootstrapping doesn't work, you can pivot or try again with minimal loss
• 
  

On AI Transformation:

• 
  
• AI is replacing Google for information searches
• 
  
• 
  
• It will evolve into a complete operating system integrated with everything
• 
  
• 
  
• "Work slop" (unedited AI outputs) is creating new corporate problems
• 
  
• 
  
• The responsibility to upskill lies with each individual
• 
  
• 
  
• Free resources exist (OpenAI Academy) for learning
• 
  
• 
  
• Companies must treat AI as a fundamental change management project
• 
  

On Angel Investment:

• 
  
• Investment isn't the right path for every business
• 
  
• 
  
• Investors back teams, not just ideas
• 
  
• 
  
• Expect it to take at least 10 years for most startups
• 
  
• 
  
• Due diligence is rigorous—your competition, IP, and market will be thoroughly examined
• 
  
• 
  
• Angel investors only get returns if there's an exit
• 
  

On the Future of Work:

• 
  
• Graduate unemployment is around 30%
• 
  
• 
  
• Some jobs will disappear or reduce significantly
• 
  
• 
  
• Universal basic income is discussed but no real solutions are being proposed
• 
  
• 
  
• Young people need education systems that prepare them for an AI-integrated world
• 
  
• 
  
• Working together and learning AI as teams is crucial
• 
  

1. 
   
2. Test your business idea: Ask people in your network if they'd actually pay for what you're proposing
3. 
   
4. 
   
5. Use AI for research: Try ChatGPT or similar tools for deep research projects instead of traditional search
6. 
   
7. 
   
8. Learn together: Take on AI projects as a team to upskill collectively
9. 
   
10. 
    
11. Be specific with prompts: Tell AI exactly what you want, including reference types and data parameters
12. 
    
13. 
    
14. Always verify AI outputs: Check facts and references—AI wants to help so much it sometimes fabricates information
15. 
    
16. 
    
17. Find a co-founder: Building a business is lonely; having someone to share the journey makes it sustainable
18. 
    

• 
  
• 2% of VC funding → all-female founded companies
• 
  
• 
  
• ~80% of VC funding → all-male teams
• 
  
• 
  
• 47% of AI outputs valued higher than human expert outputs (October 2024)
• 
  
• 
  
• 30% graduate unemployment rate
• 
  
• 
  
• 36 channels broadcast from Turner Broadcasting's European offices at peak
• 
  
• 
  
• 10 years typical timeline for startup success
• 
  

On structural bias:

"If a woman is very strong in her thoughts and what she believes in, it can be seen as being very opinionated. Whereas a man can be seen as having great leadership skills."

On AI speed:

"Something that wasn't possible a month ago is possible now. The speed of it—I've never seen, I don't think anybody's seen transformation like it."

On resilience:

"Look, it's fine to have competition. But you've got to think: can somebody bigger come in and say, 'I like what they're doing, I'm just going to do it as well?' And then your business is gone."

On upskilling:

"The responsibility is yours to learn it and upskill yourself. There's loads of free courses out there that people can access."

Angel Academy

Founded by Sarah Turner over a decade ago

Focus: Supporting female founders with investment and expertise

Connect: Search for Angel Academy on LinkedIn

OpenAI Academy

Free courses on AI, prompting, and practical applications

Available for individuals, charities, and organisations

Laura Meyer

Connect on LinkedIn: Laura Meyer

Angel investor focused on female-founded startups

Background: Former CIO at HarperCollins UK and SVP Technology & Operations at Turner Broadcasting

Louise Brogan

Host: Raise Your Visibility Online

Based in Carnmoney, Northern Ireland

Specialises in helping businesses raise their visibility online

LinkedIn: Louise Brogan

Mentioned in Episode:

• 
  
• Louise Doyle (previous podcast guest) - Founder of Needy
• 
  
• 
  
• NotebookLM - AI tool for team knowledge management
• 
  
• 
  
• The Rose Review - Report on female entrepreneurship
• 
  

Raise Your Visibility Online explores how business leaders, entrepreneurs, and innovators are building successful careers and companies in the digital age. Host Louise Brogan brings her background in public health, computing, and entrepreneurship to conversations that inspire action and practical change.

Episode: RYVO Podcast with Laura Meyer

Host: Louise Brogan

Guest: Laura Meyer, Angel Investor

Duration: Approximately 40 minutes

Topics: AI transformation, female founders, angel investing, future of work, startup advice

What's your experience with AI in business? Are you considering starting your own company? Share your thoughts on LinkedIn and tag Louise Brogan and Laura Meyer.

Questions for future episodes? Connect with Louise on LinkedIn.

If you found this episode valuable, please subscribe to Raise Your Visibility Online on your favourite podcast platform and leave a review. Your support helps more entrepreneurs and business leaders discover these conversations.

Listen on: Apple Podcasts | Spotify | Google Podcasts | Your favourite podcast app

Next Episode: Check back for more inspiring conversations with business leaders who are shaping the future of work and entrepreneurship.

Previous Episode: Louise Doyle, Founder of Needy - discussing her journey to securing investment

#Podcast #AI #FemaleFounders #AngelInvesting #Entrepreneurship #FutureOfWork #StartupAdvice #BusinessLeadership #WomenInBusiness #Technology #UKBusiness #NorthernIreland

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.

This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedIn

You can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tier

I also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedIn

Find out more info here - www.louisebrogan.com/mastermind

Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.

As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.

Takeaways:

• This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients.
• Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms.
• The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings.
• A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented.

Links referenced in this episode:

• calendly.com/louisebrogan
• raisevisibilityonline

Companies mentioned in this episode:

• LinkedIn
• Calendly
• ChatGPT
• Descript
• Riverside
• Canva