Raise Your Visibility Online — LinkedIn for Business Growth

In this episode of Raise Your Visibility Online, host Louise Brogan welcomes best-selling author, book coach, and speaker Stacy Ennis. Stacy shares her journey into book coaching, the transformative power of writing a book, and how it can elevate your personal brand. She offers invaluable insights on building an author platform, staying accountable, and choosing the right professionals in the publishing industry.

Louise also introduces Raise Your Visibility Online, a brand-new monthly membership designed to help entrepreneurs, coaches, and consultants use LinkedIn effectively to grow their business. The first session, Creating Your Next Three Months of Content with Louise Brogan  takes place on March 21st—a must-attend for small business owners and entrepreneurs. 

Are you ready to grow your LinkedIn presence and position yourself as a thought leader? Raise Your Visibility Online is a brand-new monthly membership designed to help you:

✅ Optimize your LinkedIn profile for visibility and leads ✅ Create compelling content that attracts your ideal clients ✅ Build a strong network of engaged connections ✅ Learn from industry experts in exclusive live sessions

📌 First session: March 21st – Create your next three months of content plan  📩 Join now to secure your spot! https://leveluplinkedin.teachable.com/p/raiseyourvisibilityonline

00:00 – Introduction to Raise Your Visibility Online 00:50 – Membership Announcement and Benefits 02:28 – Introducing Stacey Ennis 02:53 – Living a Location-Independent Lifestyle 05:22 – Stacey’s Journey as a Book Coach 07:42 – The Importance of Reading and Writing 14:06 – Challenges and Triumphs in Writing 16:49 – Developing Your Author Platform 19:53 – Louise’s Book Writing Journey 21:48 – Committing to Writing Through LinkedIn 23:08 – The Challenges of Writing a Book 24:21 – The Importance of Accountability 24:55 – The Value of Scheduled Accountability 26:51 – Unique Perspectives and Thought Leadership 34:20 – Navigating Legal Challenges 38:45 – Publishing Routes and Legal Responsibilities 40:14 – The Reward of Persistence 40:32 – Multiple Book Launches and Final Thoughts

🌍 Website: StaceyEnnis.com 📘 LinkedIn: Stacey Ennis 🐦 Twitter: @StaceyEnnis 📖 Books: Check out Stacey’s work

🌍 Website: LouiseBrogan.com 📘 LinkedIn: Louise Brogan 📺 YouTube: Raise Your Visibility Online 🎙 Podcast: Raise Your Visibility Online (Subscribe on your favorite podcast app!)

👉 Leave a review on Apple Podcasts or Spotify to help others discover the show! 👉 Share this episode with friends who are interested in writing a book and leveraging LinkedIn for success!

In this episode, LinkedIn expert and CEO Louise Brogan shares the most common LinkedIn profile mistakes that could be costing you business. She breaks down five key areas where professionals go wrong and offers actionable tips to fix them.

🔹 Are you making these mistakes? 🔹 Is your LinkedIn profile working for or against you? 🔹 Want to attract more clients and leads on LinkedIn?

Louise also invites listeners to her upcoming LinkedIn Profile Optimization Workshop for an even deeper dive into making your profile stand out.

⏳ 00:00 – Introduction to Raise Your Visibility Online ❌ 00:45 – The most common LinkedIn profile mistakes ⚡ 01:53 – Mistake #1: Weak or Boring Headline 📖 02:39 – Mistake #2: Missing or Bland About Section 📸 03:28 – Mistake #3: Unprofessional Profile Photo 🎯 04:01 – Mistake #4: No Call to Action 🚀 04:38 – Mistake #5: Missing Featured Section 🔄 05:19 – Recap & How to Fix Your Profile 📢 06:32 – Sign-off & Workshop Invitation

✅ Join Louise’s LinkedIn Profile Optimization Workshop – https://www.louisebrogan.com/profileworkshop ✅ Follow Louise on LinkedIn – https://www.linkedin.com/in/louisebrogan ✅ Subscribe to the Podcast for More LinkedIn Tips

Raise Your Visibility Online: Leveraging LinkedIn for Business Success

Join LinkedIn expert and CEO Louise Brogan in this episode of Raise Your Visibility Online, as she introduces her new book, 'Raise Your Visibility on LinkedIn.'

The episode celebrates the book's launch, currently on a promotional sale, and provides a chapter-wise walkthrough covering topics like using LinkedIn for business, effective posting, network building, and creating engaging content.

Louise also invites listeners to join a free webinar on using video to boost LinkedIn visibility and encourages everyone to engage actively on LinkedIn.

00:00 Introduction to Raise Your Visibility Online

00:39 Exciting Book Launch Announcement

02:44 Overview of the Book's Content

07:01 Upcoming Events and Webinars

08:37 Reflections and Future Plans

UK Version https://amzn.eu/d/dLYeSiq

Free Training on 13th February:  https://www.louisebrogan.com/resources 

Episode Summary: In this episode of Raise Your Visibility Online, host Louise Brogan chats with Izzy Russell, CEO of Music Radio Creative. They delve into the intricacies of leveraging podcasting and LinkedIn to enhance online visibility. Izzy shares insights on the importance of good audio quality in podcasts, the role of AI voices in the audio industry, and practical strategies for targeting diverse client segments. Tune in for actionable advice, industry trends, and valuable knowledge on elevating your online presence through effective audio and video content.

Episode Timestamps: 00:00 Introduction to Raise Your Visibility Online 00:37 Meet Izzy Russell: CEO of Music Radio Creative 02:22 Diverse Clientele and Services 06:23 The Impact of AI on the Voiceover Industry 12:15 The Power of Podcasting for Business Visibility 19:34 Navigating Podcast Advertising and YouTube Integration 21:41 Balancing Ads and Content in Your Podcast 22:34 The Pitfalls of Self-Sponsorship 23:51 Creating High-Quality Video Podcasts 25:02 The Importance of Microphone Technique 26:51 Why You Should Wear Earphones 33:01 The Critical Role of Sound Quality 35:01 Upcoming Speaking Engagements 36:51 Networking and Events 38:35 Conclusion and Final Thoughts

Guest Spotlight: Izzy Russell Izzy Russell is the CEO of Music Radio Creative and a podcasting and audio production expert with years of experience helping business owners and entrepreneurs create high-quality podcasts. She specializes in audio editing, production, and content strategy, ensuring her clients' podcasts stand out in a crowded market. Izzy is passionate about helping people use audio to amplify their voices and connect with their ideal audience.

Resources & Links:

• Connect with Izzy Russell on LinkedIn: https://www.linkedin.com/in/izabelarussell/

• Learn more about Music Radio Creative: https://musicradiocreative.com/

• Follow Raise Your Visibility Online for more insights

Connect with Louise Brogan:

• LinkedIn: https://www.linkedin.com/in/louisebrogan/

• Website: https://www.louisebrogan.com

• YouTube: https://www.youtube.com/@raiseyourvisibilityonline

Enjoyed the Episode? If you loved this episode, please leave a review on your favourite podcast player,   share it with your network, and tag us on LinkedIn. Your support helps us continue to bring valuable content to help you raise your visibility online!

Tune in next time for more expert insights on growing your online presence!

Welcome to a brand-new year of Raise Your Visibility Online! This week, Louise Brogan, LinkedIn expert, CEO, and YouTuber, shares her plans for the podcast in 2025. Louise invites listeners to submit their burning questions about LinkedIn, video marketing, podcasting, and online visibility. She kicks off the Q&A format by addressing questions from Clare Morris of consciousentrepreneurs.org.uk, diving into podcast production, costs, and resources. If you're curious about podcasting on a budget or seeking actionable tips to elevate your business through online visibility, this episode is for you!

1. Podcasting on a Budget:

   • Louise shares how she started her podcast without a producer and leveraged affordable tools.
   • Recommendations for essential equipment, including good-quality microphones.
   • Editing tips using Zoom and Descript for DIY podcast production.
   
   

2. Podcast Funding and Sponsorships:

   • Insights into why Louise hasn’t sought podcast funding or sponsorships.
   • Tips for evaluating return on investment (ROI) for podcasting efforts.
   • How to approach free resources like YouTube for learning podcast production.
   
   

3. The Evolution of Raise Your Visibility Online:

   • The podcast’s journey since 2017: From The Social Bee Podcast to LinkedIn with Louise and now Raise Your Visibility Online.
   • Challenges with LinkedIn’s trademark policies and the rebranding journey.
   • How podcasting fits into Louise’s overall content strategy.
   
   

4. Workshop Announcement:

   • Details about Louise’s upcoming live workshop, How to Use YouTube for Small Businesses, on Wednesday, January 29th, 2025.
   • Key topics: Setting up a YouTube channel, creating content, avoiding mistakes, and generating leads.
   • How to register: Visit louisebrogan.com/youtube-workshop.
   
   

• You don’t need to spend a fortune to start a podcast. Affordable tools like Zoom and Descript can make production accessible for small business owners.
• High-quality sound is essential for podcast success—invest in a good microphone.
• Evaluate the ROI of your podcast before committing to significant expenses. Consider whether your podcast is directly driving leads or building your brand visibility.

• Submit your podcast questions: louisebrogan.com/podquestions
• Register for the YouTube workshop: louisebrogan.com/youtube-workshop
• Podcast hosting platform: Libsyn
• AI editing tool: Descript
• Podcast intro creator: Music Radio Creative
• Clare Morris: consciousentrepreneurs.org.uk

• Website: louisebrogan.com
• LinkedIn: linkedin.com/in/louisebrogan
• YouTube: Raise Your Visibility Online

• Have a question about LinkedIn, video marketing, or podcasting? Submit it at louisebrogan.com/podquestions to get featured on an upcoming episode!
• Don’t miss the YouTube workshop on January 29th—register today at louisebrogan.com/youtube-workshop.

Innovative Approaches in MedTech Investment with Gavin Leonard

In this LinkedIn Live session, host Louise Brogan speaks with Gavin Leonard, a MedTech entrepreneur from China.

Gavin shares his journey from starting a PhD to establishing businesses in China, eventually moving into the medical device investment space.

The discussion covers the formation of MedTech Syndicate, a group of clinicians who invest in medical devices based on real clinical needs.

Gavin also discusses his business strategies, including creative networking at conferences and using video for targeted outreach.

Louise also provides insights into how LinkedIn has been instrumental in building Gavin's professional network.

00:00 Introduction and Election Talk

00:48 Gavin's Journey to China and MedTech Syndicates

03:01 Connecting Clinicians and Investors

06:02 The Power of LinkedIn

14:02 Networking at Conferences

20:12 Embracing Video and StreamYard

28:09 Conclusion and Final Thoughts

Check out StreamYard https://streamyard.com/pal/c/5397848091262976

For Content Marketing on LInkedIn, visit https://louisebrogan.com/content-marketing/

As we approach the end of the year, it’s the perfect time to reflect on your LinkedIn strategy and set yourself up for success in 2025. In this episode of Raise Your Visibility Online, Louise Brogan shares her top tips for resetting your LinkedIn approach, optimizing your profile, and leveraging video to build your B2B presence. Whether you're starting fresh or refining your current strategy, Louise has actionable advice to help you make LinkedIn work for your business.

What You’ll Learn in This Episode:

1. Reflecting on 2024: Evaluate what worked and what didn’t in your LinkedIn strategy this year.
2. Starting Fresh on LinkedIn:
   • Tips for optimizing your profile to clearly communicate your expertise.
   • How to plan and create engaging content tailored to your audience.
   
   
3. The Power of Video on LinkedIn:
   • Why video is essential for LinkedIn success in 2025.
   • How Louise’s Video Visibility Packages can help you create professional, impactful video content.
   • The value of webinars and live streams for B2B engagement.
   
   
4. Staying Consistent:
   • The importance of accountability to keep your LinkedIn efforts on track.
   • Insights into Louise’s upcoming 6-week cohort program for training and accountability.
   
   
5. Measuring Success:
   • How to track the right LinkedIn analytics to ensure your content resonates with the right audience.
   
   

Resources & Links Mentioned:

• Video Visibility Package – Work with Louise to create 12 polished LinkedIn videos with captions, posts, and more.
• LinkedIn Monthly Retainer Package – A six-month program for ongoing content creation and strategy.
• 10-Day LinkedIn Challenge – Short videos to help you optimize your LinkedIn profile.
• Louise Brogan on YouTube – Free training and tips on LinkedIn profiles, content, and more.

Connect with Louise:

• Website: louisebrogan.com
• LinkedIn: linkedin.com/in/louisebrogan
• YouTube: Raise Your Visibility Online

Join the Conversation: What are your LinkedIn goals for 2025? Share your thoughts with Louise on LinkedIn or leave a comment on YouTube.

Visibility Creates Opportunities: How Consistency Leads to Success on LinkedIn

🎙 Episode Summary In this episode of Raise Your Visibility Online, we dive into a simple yet powerful concept: visibility creates opportunities. If you’ve ever wondered how to stand out on LinkedIn without feeling overwhelmed, this is the episode for you. Learn why showing up consistently is the key to attracting the right people and building meaningful connections.

What You’ll Learn in This Episode:

• Why visibility is the foundation of professional success on LinkedIn.
• The importance of showing up consistently (and how to make it easier!).
• Practical tips to stay top of mind without spending hours online.

Key Quote: "Show up consistently, and the right people will find you."

Action Steps:

1. Identify one area of LinkedIn to focus on this week—whether it’s your profile, content, or connecting with others.
2. Commit to showing up 3–5 times this week and track your engagement.
3. Share your wins with us! Tag me on LinkedIn and let me know how you’re growing your visibility.

🎧 Listen now and start taking small steps to raise your visibility online! Don’t forget to subscribe, leave a review, and share this episode with a friend who needs a little LinkedIn inspiration.

www.louisebrogan.com/waitlist to be first to hear when the book is live