As we approach the end of the year, it’s the perfect time to reflect on your LinkedIn strategy and set yourself up for success in 2025. In this episode of Raise Your Visibility Online, Louise Brogan shares her top tips for resetting your LinkedIn approach, optimizing your profile, and leveraging video to build your B2B presence. Whether you're starting fresh or refining your current strategy, Louise has actionable advice to help you make LinkedIn work for your business.

What You’ll Learn in This Episode:

1. Reflecting on 2024: Evaluate what worked and what didn’t in your LinkedIn strategy this year.
2. Starting Fresh on LinkedIn:
   • Tips for optimizing your profile to clearly communicate your expertise.
   • How to plan and create engaging content tailored to your audience.
   
   
3. The Power of Video on LinkedIn:
   • Why video is essential for LinkedIn success in 2025.
   • How Louise’s Video Visibility Packages can help you create professional, impactful video content.
   • The value of webinars and live streams for B2B engagement.
   
   
4. Staying Consistent:
   • The importance of accountability to keep your LinkedIn efforts on track.
   • Insights into Louise’s upcoming 6-week cohort program for training and accountability.
   
   
5. Measuring Success:
   • How to track the right LinkedIn analytics to ensure your content resonates with the right audience.
   
   

Resources & Links Mentioned:

• Video Visibility Package – Work with Louise to create 12 polished LinkedIn videos with captions, posts, and more.
• LinkedIn Monthly Retainer Package – A six-month program for ongoing content creation and strategy.
• 10-Day LinkedIn Challenge – Short videos to help you optimize your LinkedIn profile.
• Louise Brogan on YouTube – Free training and tips on LinkedIn profiles, content, and more.

Connect with Louise:

• Website: louisebrogan.com
• LinkedIn: linkedin.com/in/louisebrogan
• YouTube: Raise Your Visibility Online

Join the Conversation: What are your LinkedIn goals for 2025? Share your thoughts with Louise on LinkedIn or leave a comment on YouTube.