Style and Substance

Raising Expectations When We're Done Settling


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Raising Expectations When We're Done Settling

There’s a moment in every woman’s business journey when something shifts and she realises she’s been playing smaller than she meant to.

Maybe it happens in midlife, maybe it happens when you finally admit what you really want, but either way, something clicks. You start to expect more.You stop wanting to prove yourself and start wanting to leave something that lasts.

In this episode, we explore what it means to expect more, from your business, from your brand, and from yourself.

Together, we’ll talk about why the world doesn’t always hold high expectations for women in business, and why that means we must hold them for ourselves. We’ll unpack how branding can carry the weight of your ambition, give you a presence you can be proud of, and help you claim your legacy with confidence.

If you’ve felt that quiet nudge that says, “It’s time to raise the bar,” — this one’s for you.


In this episode we talk about:

Why women so often under-expect, and how to change that

How branding can hold your high standards and reflect who you’re becoming

The midlife turning point: legacy, visibility, and the art of leaving your mark

It’s a conversation about courage, refinement, and the power of showing up for yourself at a new level.

We'll leave you with three powerful steps to take when you start expecting more.


We hope you enjoy the listen and if you know someone who needs to hear this please do pass it on with our love.


#StyleAndSubstancePodcast #WomenInBusiness #BrandStrategy #MidlifePower #CreativeEntrepreneurs #BrandStylist

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Style and SubstanceBy Elizabeth Cairns & Fiona Humberstone

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