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In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.
IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
Head to www.perpetualtraffic.com to apply to be a sponsor of this show
Tier 11 Data Suite
https://www.activecampaign.com/
www.AdRoll.com/PT
By Tier 114.7
757757 ratings
In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.
IN THIS EPISODE, YOU'LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
Head to www.perpetualtraffic.com to apply to be a sponsor of this show
Tier 11 Data Suite
https://www.activecampaign.com/
www.AdRoll.com/PT

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