The Recipe For SEO Success Show

Rand Fishkin: SEO for small business (NEWBIE)


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Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!

  • Is it possible for small businesses to DIY their SEO?
  • Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
  • What are you top five tools that every search marketing or digital marketing business type must use?
  • If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
  • There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won’t work in a crowded market?
  • What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
  • Why is it so hard to rank for a keyword with a new page when you’re already ranking for it with an existing one?
  • Does social media impact my ranking? And which social media channel should I invest my time in?
  • What tips for an AU business wanting to appear in the US rankings?
  • How will live streaming affect SEO?
  • Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
  • What was the one business decisions (mistakes) that you wish you could go back and change?
  • The truth is you’re a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?
Tools, websites, and articles mentioned:
  • Search Engine Land
  • SEO Round Table
  • Inbound.org
  • Viper Chill
  • SEO by the Sea
  • Seer Interactive
  • Distill
  • Google Analytics
  • Piwik
  • Google Search Console 
  • Moz Crawling Tool 
  • Screaming Frog
  • Google Adwords
  • Ubersuggest
  • Keywordtool.io
  • MOZ Open Site Explorer
  • Majestic
  • Ahrefs
  • Buzzsumo
  • Problogger
  • Rand’s article about 2016 trends

Video: https://www.youtube.com/watch?v=jW5tOXslB5Q

Head to episode notes: https://therecipeforseosuccess.com/seo-small-business-interview-rand-fishkin/

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

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The Recipe For SEO Success ShowBy Kate Toon SEO Educator

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