Everyone's looking for a box of crisis tricks. But the hard truth is that it simply doesn’t exist, says retired General Stanley McChrystal. Instead of looking for a new style, McChrystal says, lead with the same things that motivate people on a normal basis: Be honest about the path ahead, communicate clearly and build your team up. With calm reassurance, he encourages founders to keep their eyes on the future. Prepare for the post-pandemic world now, so you and your team can spring to action when the time comes. Retired General McChrystal is now the founder of the McChrystal Group. Interviewed by editor Bob Safian.

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