The Black List has reshaped Hollywood by identifying overlooked screenplays from Argo to The King’s Speech that have become commercial and artistic successes. Now, founder Franklin Leonard is opening The Black List’s successful model to the book industry. He shares what Hollywood and publishing have in common: a bottleneck in talent discovery, and billions in missed revenue from untapped audiences. Leonard is already linking novelists to Hollywood’s ever-growing appetite for adaptations. His insights apply to many industries, from the cost of making knee-jerk assumptions to the importance of finding risks worth taking.

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