Ray Edwards Show

The Question: How do I take online payments? The Answer: There are lots of options, including a very simple way to take online payments. Three Ways To Take Online Payments: 1. Use Clickbank (for digital products). 2. Paypal works for physical products. 3. For full-fledged merchant accounts, use iPowerPay. Click for the Podcast Audio: How […]

The Question: How do I test my copy?

The Answer: It's not that difficult – don't over-complicate things.

How To Improve Your Sales With Better Copy:

1. Model successful copy of companies whose ads you know are working (don't steal – model!).

2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy.

3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)

Click for the Podcast Audio:

Get Started Testing Your Copy

The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working (don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's […]

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website?

The Answer: Improve the architecture of persuasion on your website: change the words!

How To Improve Your Sales With Better Copy:

1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!).

2. Make changes and measure the results.

3. Next step: start a rigorous testing regimen (more on how to do this next time!).

Click for the Podcast Audio:

When Marketing Doesn't Work

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales With Better Copy: 1. Have your copy reviewed by a professional (NOTE: I no longer […]

The Question: What's a good shorctut for writing good headlines? The Answer: Avoid hype and use proven structure. How To Improve Your Headlines: 1. Strip the headline of any adjectives and adverbs. 2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline. 3. Avoid […]

This begins a series where you ask your top questions about copywriting and online marketing… and I answer via audio podcasts. Don't worry about the podcast thing. If you don't have an iPod, it still works with any MP3 player. And if you just don't understand what “podcasting” is all about, simply download the audios […]