Ray Edwards Show

If you have a goal of building a successful online business, I know of no better way to quickly build a reputable, memorable, brand, than by writing a book.

This isn't some tidbit I picked up somewhere - I've experienced this personally. My book, How to Write Copy That Sells, has sold about 30,000 copies since it was released in 2016. That's certainly not enough book sales for me to retire on, but the amount of business that book has generated for my company has resulted in millions of dollars in revenue.

This week, I'm giving you 5 good reasons why you MUST write a book.

• [00:00] Intro - Who is Ray Edwards?
• [01:30] Five good reasons to write a book
  • [01:44] Reason 1 - To be an Authority
  • [02:07] Reason 2 - A useful, bestselling book is the Ultimate sales letter for your company
  • [02:30] Reason 3 - Your bestselling book should become the hub of your digital business
  • [02:51] Reason 4 - Free publicity (and a whole lot more)
  • [03:01] Reason 5 - Your bestselling book is the key to getting speaking gigs (on podcasts, stages, etc.)
• [03:23] The fast track to building your personal brand
• [03:44] You don't get rich selling your book...
• [04:09] What kind of book?
• [05:43] How do you write a useful, bestselling book?
• [07:20] The best of both worlds
• [08:00] What does it take to have a bestseller?
• [08:40] What a book proposal really is, and how I got one
• [09:33] Who is Jeff Goins?
• [09:57] How I got my book deal (with a $150k advance) / Bestseller Bootcamp

ProsperousWriter.com - Learn more about the upcoming Bestseller Bootcamp - Jeff Goins and I are going to walk you through the process of creating your book proposal (a.k.a., a business plan for your book), provide you with the exact proposal that we submitted to get my 150k book deal, and give you all the templates and tools necessary to do this for your own book. In fact, we'll be working on your proposal, live, in class.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible?

There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "big thing". Ideally, they get an idea so profound, that it goes beyond just a book. Perhaps it's big enough for a series of books, or training programs, or a Netflix miniseries...An idea that generates cash for their company.

Reality check: Most of the content people submit to publishers aren't the next "big thing"...They're not a thing at all. They're crap. Either the idea simply isn't worth sharing, or perhaps it was simply not presented well.

This week, Jeff Goins and I continue our conversation; diving deeper into the process of going from "big idea" to bestseller.

• [00:00] Intro and...why Fresh Complaint?
• [02:03] How do you come up with an interesting idea?
• [03:21] Start with your argument
• [03:57] Writing a book is a democracy
• [06:04] The Big Idea Formula
• [06:28] The subtle art of...
• [07:20] The title follows the idea
• [10:29] The headline is the LAST thing you write
• [12:00] Opening the kimono
• [13:15] Writing is a democracy...Not a committee
• [14:33] How does an idea succeed?
• [15:29] The War of Art
• [17:04] Be provocative
• [18:51] Books generate more than just sales
• [20:52] Books are still relevant
• [22:09] A timeline of our upcoming book (so far)
• [23:38] About the process
• [26:34] Don't just start writing...have a plan
• [27:11] Bestseller Bootcamp (https://prosperouswriter.com)

ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Coming soon...

Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.

Jeff and I discuss the process of going from idea, to proposal, to publishing deal.

NOTE: For a more in-depth discussion, check out our other conversation HERE.

• [00:00] Intro: How it all started
• [01:09] Coming up...
• [01:53] How to get 150k for a proposal
• [03:54] Jeff's "reinvention"
• [05:55] "Every good marketer struggles with honesty."
• [11:00] Removing the masks
• [15:49] The characters we play
• [18:30] What is a bestseller?
• [20:10] Does "bestseller" still matter?
• [25:46] After the splash...
• [30:07] What the current system rewards
• [33:27] How to you get Both? The big splash and longevity...
• [38:38] What it takes to sell
• [39:55] A note to the listener
• [40:27] What's next for Jeff?

ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In today's world, there is no shortage of fuel for negative thinking, and none of us are immune to it.

The good news is that you can minimize your negative thinking by making a conscious decision to control the one thing you should always be in control of: your attitude.

The message of this week's episode is not "think good things and good things will magically happen." The message is about finding opportunities in bad situations. "What does this make possible?", as my friend and mentor, Michael Hyatt, would ask.

Sometimes there are business opportunities...finding new ways to serve others. Sometimes, there are opportunities to change the circumstances for the better.

Whatever the case, stewing in your own misery is never a solution. Even worse, that attitude tends to spread to those around you (more surplus fuel for negative thinking).

Listen to this week's episode and then do some self-analysis.

• What are the things that fuel your negativity?
• What do they make possible?
• What are some positive ways you can affect them?

It's not always the easiest path to take, but it's always the better one.

• [00:00] Be a positive thinker...not a fantasy optimist
• [01:25] Noticing the negative
• [03:55] Be unreasonable
• [05:43] Your beliefs dictate your actions
• [08:04] Rational Optimism
• [11:20] Your excuses are valid
• [12:49] Your attitude is 100% your fault

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Last week I promised to share with you, 9 income streams for copywriters. In the interest of overdelivering, this week I present to you...11 income streams for copywriters.

Not all of these may be in your wheelhouse, but I'm fairly certain you'll get some new ideas from my list. The point I'm trying to make with this episode is this - Building multiple sources of revenue is a smart play for any entrepreneur. Tune in to find out how to do it.

• [00:00] Why do you need this?
• [01:38] Income Stream 1 - Books
• [03:31] Income Stream 2 - Workshops
• [05:21] Income Stream 3 - Product Sales
• [07:13] Income Stream 4 - Private Masterminds
• [08:35] Income Stream 5 - Affiliate Commissions
• [09:56] Income Stream 6 - Private Client Copy Engagements
• [11:09] Income Stream 7 - A "Day With You" Consulting
• [12:48] Income Stream 8 - Recurring Membership
• [13:43] Income Stream 9 - Group Coaching
• [15:24] Income Stream 10 - Newsletters (printed)
• [16:50] Income Stream 11 - Royalties

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Oh sure, the copywriting guy thinks that copywriting is the best side hustle ever...What a surprise, right?

I understand if you think I'm biased (perhaps I am), but I'm bringing 7 solid reasons to back this claim up.

In this week's episode, I'll tell you why copywriting is the best side hustle, ever!

• [00:00] Lots of great ideas
• [01:19] Copywriting is the core
• [02:27] 3 examples of companies that "get it"
• [05:08] 7 Reasons Why
  • [05:18] Reason 1: Freelance your way to freedom
  • [06:10] Reason 2: Build a 6-figure income with no capital
  • [06:44] Reason 3: You deserve the freedom
  • [07:14] Reason 4: Work whenever/wherever
  • [08:05] Reason 5: Never work for a jerk again
  • [08:36] Reason 6: Stop worrying about money
  • [09:16] Reason 7: All you need is copywriting skill and the internet

Perhaps you are someone who would be described as successful by the people who know you. If that success is in business, maybe your world is filled with luxury accommodations, gourmet meals, and exotic vacations. If you're a successful parent, perhaps one of your children is now attending Stanford and you have another that's heading off to Harvard next fall.

Whatever the extent of your achievements happen to be, there is likely at least one area of your life that seems to trip you up...One thing that you simply can't muster the motivation necessary for success.

This week, I want to tell you why you continually fail at that thing...and how to finally fix it.

• [00:21] Problem areas
• [00:52] My own issues
• [02:08] The reason we fail
• [05:20] What's the common thread?
• [06:03] Here's the answer
• [07:52] You CAN take control (try this exercise)
• [11:31] Your mental state

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This week's episode is definitely a departure from my regular content, but it's an important message that I wanted to share. I know that most of us are ready to move on and quit discussing Covid-19, but there is a problem: Many people who were infected are still experiencing symptoms like lethargy, sleeplessness, lingering coughs, rashes and other unpleasantries which they don't even realize are part of the Covid-19 aftermath.

My guest this week is Dr. Gus Vickery, M.D. Dr. Gus been my trusted physician for many years and has some pretty remarkable observations to share which could be lifechanging for some.

IMPORTANT: Nothing you hear in this podcast, or the content you read on this page should be considered medical advice. Dr. Gus is an M.D., but he's not your M.D. You may have other physiological issues which make these treatments ineffective, or perhaps even harmful. If you're interested in employing some of the treatments he suggests, please consult your physician first.

Dr. Gus Vickery's website

For links to the theraputics mentioned in this episode, visit https://rayedwards.com/564

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

If you've listened to me for very long, you know that I believe your thoughts, as in the the things you think about from day-to-day, determine pretty much everything in your life: Your relationships with family and friends, your business success, even your relationship with God.

Is it possible to control the things you think about? Can you actually change your "natural response" to situations? My guest this week, Jody Moore, says yes, you can.

Jody Moore is a Life Coach, the host of the Better Than Happy podcast, and the author of the book of the same name, "Better Than Happy". You can learn more about both her book and podcast at https://jodymoore.com.

Tune in to the conversation and learn how being more intentional with your thoughts can change every aspect of your life for the better.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Last week, I claimed it's possible to change everything, break free, and live. This week, I'm welcoming someone who exemplifies that message - My friend, Anna Powers.

Anna invested a great deal of time and money to earn her law degree, then decided to shift from that rather prestigious professional identity to that of a copywriter.

In this episode, Anna and I discuss her reasons behind that career move, and the tactics she used to make it happen.

• SaraAnnaPowers.com
• Anna Powers on Instagram
• Anna Powers on Facebook

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.