Ray Edwards Show

It seems that millions of people were previously too busy to notice that they weren't satisfied with their life...Specifically, the way they make their living.

Now that the pandemic has forced so many of us to pause and reflect, what do we do if we're lacking a sense of fulfillment? What if we know we're not doing the thing we were meant to do? Is it too late to change?

I believe that it's still possible for you to live the life you were put here to live, and this week, I want to show you how.

• [00:00] Intro - The Great Reset
• [01:23] We are officially The Creator Economy
• [01:43] Brandon Sanderson
• [03:23] Seclusion and reflection - How they changed lives
  • [04:43] Mike Kim
  • [05:21] Joel Comm
  • [06:07] Mike Stelzner
• [06:35] Three gates
  • [07:15] The Gate of Dreams
  • [09:21] The Gate of Decisions
  • [11:46] The Gate of Disciplines
• [14:37] Life cycles
• [19:02] Working together

• Mike Kim's book You Are The Brand
• The Functional Futurist, Joel Comm
• The latest from Social Media Examiner's Mike Stelzner

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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The pandemic has forced tens of thousands of small businesses to close their doors. Now, in the midst of our recovery, another term from the history books threatens to manifest itself in the present day - world war.

I pray we find a more productive way to solve the world's problems. Outside of prayer, I have no influence over what is to come; however, I believe that in the aftermath of whatever occurs, the economic recovery will largely be in the hands of you and me...The entrepreneurs.

I have a message for my fellow entrepreneurs: Now is not the time to quit. It's time for us to step up.

This week, I'm sharing some ideas and recommending a few books that support that theory.

• [00:00] Intro - What's going on and what should we do?
• [01:47] Don't quit now
• [02:36] Book recommendation 1: Entrepreneurs Will Save The World by Michael Hyatt
• [03:48] Book recommendation 2: Permission to Prosper by Ray Edwards
• [07:06] Book recommendation 3: The Vision Driven Leader by Michael Hyatt
• [08:03] Book recommendation 4: How Do You Kill 11 Million People by Andy Andrews
• [08:41] A harmless man is not a good man
• [09:33] Book recommendation 5: How to Write Copy That Sells by Ray Edwards

• Entrepreneurs Will Save The World by Michael Hyatt
• Permission to Prosper by Ray Edwards
• The Vision Driven Leader by Michael Hyatt
• How Do You Kill 11 Million People by Andy Andrews

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Before we start discussing the 3 keys, we'd better take a moment to define success.

According to the great Earl Nightingale, success is the progressive realization of a worthy goal or ideal. That definition deserves some analysis.

"Progressive realization" tells me that, according to Earl, success is a process. I don't have to wait until I finally realize my worthy goal or ideal before I'm successful; I'm successful if I'm progressing toward it. In other words, it's not only the destination that counts, but the journey as well.

This week, I'm breaking down 3 keys to the progressive realization of your worthy goal.

Let's assume you've decided on a worthy goal. Before you start building your roadmap, you need to ask yourself a question: "Why am I doing this?" [03:38]

Not starting until you get it perfect? What an excellent procrastination tool. There are more how-to videos and articles available to you than you could consume in multiple lifetimes. You can even get a feeling of accomplishment for learning something, even if you never implement what you've learned...you just move on to the next how-to. You can stay on this treadmill for life...never moving from where you started. [10:45]

Last week's podcast was devoted entirely to this concept - If you have a belief, there should be evidence of it in your life...some quantifiable results (even if they're not the results you expected). [13:36]

• 5daysalespage.com -Learn my sales page framework, live and absolutely free of charge. This is the same framework that has generated over $400 million in sales for all kinds of products and services. If you believe an internet revenue stream would improve your life, here's your chance to act on that belief and get some results. Click here to sign up.
• Brooke Castillo - Brooke Castillo's Life Coach School
• Think Media - Want to improve your video content? Subscribe to this channel
• Diana Gladney - Highly recommended resource for video production and instruction.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Beliefs produce results. If you truly believe something, there will be evidence of that belief somewhere in your life.

Evidence of your beliefs comes in the form of results. If you believe that doing x, y and z will get you a thing that you desire, there will be results in your life that demonstrate you have acted on that belief. Often, those results won't be the desired outcome, but they still show that you took action.

So what happens when you believe you can change your life for the better, but self doubt keeps you from taking action? That's what this week's episode is all about.

• [01:21] Here's why I don't believe you
• [02:49] The product of beliefs
• [04:45] The point of this episode...
• [05:09] How do I believe?
• [08:29] There are two kinds of students...
• [11:02] You must understand this

• 5daysalespage.com - Learn my salespage framework, live and absolutely free of charge. This is the same framework that has generated over $400 million in sales for all kinds of products and services. If you believe an internet revenue stream would improve your life, here's your chance to act on that belief and get some results. Click here to sign up.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Where do your best ideas come from? If you answered, "your brain", you're only sort of correct.

Truthfully, our best ideas come from other ideas.

We compile bits of information from books, videos, articles, blogs, conversations, etc., and through the convergence of those ideas, new ideas are formed.

This week's premise: You can build a system to intentionally create and utilize this convergence of ideas. In other words, you can make it happen...in fact, the idea for this week's content was generated by my own system.

A quick note before you dive in: Last weeks episode generated more questions than any podcast I've done in recent history. Many people had never considered the concept of systematically generating ideas, but it absolutely works.

These questions inspired me to demo my own system in an upcoming free workshop. I want to show you how this system works for me, how I built it, AND how you can build your own. It's spread out over 3 days, so the time commitment is manageable and the results will blow your mind. Again, this is a completely free workshop.

Click here to sign up

• [00:47] Systems thinking
• [03:09] Don't just be an information consumer
• [04:07] My content generation system
• [05:05] The software I use (Notion)
• [06:12] The way we get creative ideas
• [07:05] Start by deciding to do it
• [08:16] I'll show you how I built my system

• Salescopysystem.com - Learn my system - I'll show you how it works, how I built it and how you can build your own in my free, 3-day workshop coming soon. Click here to sign up.

• Check out the new book from Tony Robbins here - Life Force: How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love

• Notion software for Windows and Mac

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

See if this sounds like anyone you know…

You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yourself "Next time, I'll get it right." This happens because you lack a system.

A system is, according to the Oxford dictionary, "a set of principles or procedures according to which something is done; an organized framework or method". Most entrepreneurs don't have that. Neither do most copywriters.

A system will bring you less stress, more sales, more profit, and set you up for the next sale. A copywriting and marketing system can be the first step in turning your promotion into a business.

• Right-fit client profiles
• Copy "chunks" proven to work
• A complete PASTOR filter brief
• Pre-promo content (blog, podcast, YouTube, social)
• "Inception" copy
• Interview scripts (for interviews on other media)
• Swiss Army knife Emotional Trigger checklist
• Sublist recruitment copy (opt-ins)
• Sublist indoctrination copy (opt-in emails)
• Email sequence framework
• Pre-launch alert copy
• Pre-launch content & copy
• Sales page copy
• Follow unto sales page for open cart copy
• Cart close copy
• Post sales followup
• Refund prevention copy
• Nurturing copy

Remember, the more you can "templatize" and chunk down, the better. As I have often said, I don't like to start a project until I'm already 80% done.

• Review
• Proof
• Set up an A/B test on headlines and leads
• Test all breakage points
• After action review

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Having a "million dollar idea" may not have quite the punch it had in decades passed, but that million dollar milestone is alive and well. I mean, seven figures is a champagne-worthy occasion for most of us (the kind with a real cork), but realistically, how many of us can actually get there? What does it take to make a million bucks? That's what I'm talking about in this week's episode.

Here's the nutshell version: Decide what you want your life to be, structure your business around THAT (doing it in reverse, building your life around your job, will likely yield unwanted results.) Once you have a clear vision, select a mentor that can get you there. For the record, yes, I am one such mentor, but there are many. Choose someone whose style resonates with your vision...but choose someone. Could I have made it without a mentor? Maybe...But I know I my revenue would be nowhere near what it is today had I skimped on that part of the equation. Mentors provide speed, accuracy and safety. A good one will lead you down the path that they themselves have already blazed...Avoiding costly pitfalls along the way.

• [02:07] There are great opportunities right now...what do you do about it?
• [04:02] Who do you listen to?
• [05:15] The Great Reawakening
• [09:05] What makes a copywriter stand out
• [13:00] Your first client
• [14:08] I know it's possible
• [15:40] Where to start
• [16:07] Who are you, and why are you here?
• [16:43] Who do you serve best?
• [18:05] Building your platform
• [19:26] Measuring your platform
• [21:17] The invisible list
• [23:03] Making contact
• [24:11] Deepening the relationship
• [26:29] Starting price
• [31:46] About the Academy
• [36:23] The customers your want
• [37:35] Number one homework assignment
• [38:39] What does your business do?
• [38:51] Choose a model
• [39:42] Get a mentor

https://app.mediakits.com/rayedwards - This site is a great tool to get an overview of your platform. You can check out mine at the link provided, and then create your own.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things...tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality we're just procrastinating the important stuff.

This week, I'm challenging you to look at everything you do for your company, and ask yourself if YOU are the right person for the job.

How do you know you're not the right person? Simple...If someone else can do it, you're not the right person.

Entrepreneurs should be focused on the things that ONLY they can do. More than likely, those are the things that would grow your business the most - the hard things.

Tune in and I'll break down exactly how I'm putting this philosophy to use in my own company.

• [00:24] Choose the hard path
• [02:06] How we should be thinking
• [02:57] Optimistic lies
• [04:06] My commitment
• [04:57] A big question for entrepreneurs
• [06:01] Identify the weak points
• [06:46] Get it off of your plate
• [07:10] Tools of procrastination
• [07:58] Why do I do this?
• [08:48] What should you not be doing?
• [10:01] You're NOT to-do list
• [10:55] Your "Do-Dates"
• [11:55] One last thing...
• [15:02] Give me your feedback

https://www.yearzero.io/ - August Bradley

https://michaelhyatt.com/ - Michael Hyatt

https://acuff.me/ - Jon Acuff

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first.

This week, I'm giving you 5 reasons why you should NOT hire a copywriter.

1. [00:42] Unless you can competently write your own copy, you cannot confidently hire a good copywriter. This is because you will not know how to distinguish between good copy and bad copy. If you don't know how to write copy to begin with, every time you hire a copywriter, you'll be gambling large sums of money, hoping you get a good result, and never knowing why you did or did not.
2. [01:18] Writing good sales copy requires you to know your buyers. You MUST develop deep, empathic knowledge about your customers, their problems, their desires, and their pain. There's no better way to do this than studying the people who buy from you. That is required to write good sales copy.
3. [02:02] Writing good sales copy also requires you to develop deep, accurate knowledge about your product. You must know its strengths and shortcomings with your customers, and how to articulate your product's features and benefits in a way that causes people to want to buy. If you do a good job of writing the copy, you will end up improving the product in the process.
4. [02:56] Nobody will care as much about the copy as you do. Because you are the risk-taking entrepreneur who's putting your neck out for this product, and for these people (your customers). There is no bigger stakeholder in the success of this enterprise than you. Therefore, no one will bring more sense of responsibility to deliver the best copy possible than you yourself.
5. [04:03] Nobody else will spend as much time, write as many revisions, tweak the copy as often , or as carefully, as yourself. You need to get in there and write the copy. And then rewrite the copy. And then test the copy. And then work to beat your control. Once you've gone through this process with one big product and project, you may be ready to turn this over to a copywriter. Do not be in a hurry to do so.

Of course, as I previously stated, I am a professional copywriter...Obviously, I feel there are times when hiring a copywriter is exactly the right thing to do.

For instance, when:

• You cannot get satisfactory conversion rates yourself.
• You can no longer improve your conversion rates.
• You are objectively just not good enough to write it yourself anymore.
• You simply don't have time to do it yourself anymore because you're too successful.
• They can beat your control. In other words, they can write copy that converts better than your own winning copy.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny.

There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be used to bring money to you almost at will.

And while money is not the answer to every problem, it is the only answer to some problems. Often, solving those few "money only" problems frees up your resources to solve the many others.

Christ taught us, "You cannot serve both God and money". There is no prohibition against serving God, while having money serve you. This episode is a rapid-fire guide on how you can use one of these magical webpages to become more of the master of your money and have it serve you. It all starts with attracting the money you need to solve the problems only money can solve in your life.

1. Who are you, and why should I trust you?
2. What do you have that can help me with my problem,?
3. Do you understand my problem in the pain it causes me?
4. How does your problem solution help me?
5. What makes your solution different than everyone else's, and why should I buy it?
6. How can you assure me this will work? What happens if it doesn't?
7. How much is your product, and is the speed and effectiveness of your solution with enough to justify my paying your price?
8. How do I get started, how do I pay you, and what happens then?

Is that all there is to it? Nope...not even close, BUT that alone can greatly increase your page's effectiveness. If you have a page that isn't converting well, see if the copy clearly answers each of those questions. If not, you might have just found a quick fix.

Want the in-depth, masterclass guide to creating a high performance sales page? I have a 5 Day Sales Page challenge starting in one week (1/17).

Visit 5DaySalesPage.com to get this deal for a one-time payment of only $97Just to be clear, that price isn't just for the knowhow, it's for FINISHING a ready-to-deploy sales page, live in our group. See the class schedule (and a few awesome bonuses I'm throwing in) by going to 5DaySalesPage.com.

http://5DaySalesPage.com - Visit this site to join the 5 Day Sales Page Challenge for a one time payment of only $97. By the end of this challenge, you'll not only have the skills to create the ultimate sales page for your product, you'll have your page completed! Click the link for all the information (Hurry! The challenge starts in one week and we cannot accept late entries.)

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.