Ray Edwards Show

You asked…we answered.

In this episode we're going to answer seven of the most common questions we get about copywriting.

Click here to download or listen to this episode now.

Spiritual Foundations

"And my God shall supply all your need according to His riches in glory by Christ Jesus." – Philippians 4:19

Another story from our friend Andy Mason of HeavenInBusiness.com:

A business owner of a small insurance (brokerage) agency has been sharing with his employees about how good Father God is and how He likes to love, help, and bless people.

One of the staff, who has been professing to be an atheist for, comes to the boss and says, "Will you pray for a good quote on this account? We really need a miracle."

The owner says, "You want me to contact Heaven and get a good quote rather than the insurance company?"

She says, "Yes."

There was only one insurance company (underwriter) left who hadn't declined or offered unreasonable terms. This was their only hope.

Later that day they received an outstanding quote, better than they expected, from this insurance company.

The proposal was presented and they wrote the new business. This new account will represent almost 20% of the "atheist'" salesperson's annual target!

How about that…God even cares about atheists.

Tip Of The Week

For a limited time I'm making available my free copywriting course entitled "Ray's Short Course on Copywriting: Selling Without Sleazing" plus a free ebook about the $2 Billion Sales Letter You've Never Heard Of.

Inside this free course you'll find the answers on how to sell without feeling sleazy, and I'll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: "The 5 Readers You Either Benefit Or Betray"

Here are some of the most common questions we get about copywriting:

1. What is copywriting?
2. What is a sales letter?
3. Why is copy so hypey/cheesy/pushy?
4. Will this work for my business? My business is different.
5. Does long copy actually work?
6. Should I learn copy or just hire a writer?
7. Isn't copy manipulative? Isn't that wrong?

And…you guessed it…some snippets from our conversation:

• Do I need a lawyer for this? (9:40)
• Sean's rant of the week (10:20)
• Words that move the world (12:55)
• How not to gracefully exit a packed room (13:38)
• The world before the internet (15:16)
• The Bottle Cap Incident (16:08)
• The Father of the Sales Page (17:10)
• Hold the cheese (18:04)
• The Dark Side of Jedi Mind Tricks (20:13)
• Trickless Marketing (21:01)
• You are, but you aren't (21:28)
• B2B or B2C…it's ATS (24:58)
• Are you boring? (25:24)
• Do I really need to learn this? (28:14)
• Aristotle was a great copywriter (30:58)

Resources Mentioned In This Episode

• Heaven in Business
• "Ray's Short Course on Copywriting: Selling Without Sleazing"

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript.

You asked…we answered. In this episode we’re going to answer seven of the most common questions we get about copywriting. Click here to download or listen to this episode now. Spiritual Foundations “And my God shall supply all your need according to His riches in glory by Christ Jesus.” – Philippians 4:19 Another story from […]

When you write, whether it's copy, essays, or words of any nature, you're making a much bigger impact than you think.

Almost without fail more people will read what you write than you
believe. In a very real sense you're setting waves into motion.

Click here to download or listen to this episode now.

Spiritual Foundations

I believe we often don't see God's miraculous intervention in our lives because we don't believe he'll do it…and we don't ask.

We believe God for little, vague things that don't put our faith to the test.

Pray that God will relieve our back pain? No problem.

Pray that God will heal a killer disease like cancer? Somehow we think that is harder for God.

Yet God says in His word, "Behold, I am the Lord, the God of all flesh. Is there anything too hard for Me?"

Just know that whatever you're facing, God has what you need and He's ready, willing, and able to supply you with it.

In this episode I'll share some astounding examples that prove once and for all that nothing is too hard for God.

Tip Of The Week

For a limited time I'm making available my free copywriting course entitled "Ray's Short Course on Copywriting: Selling Without Sleazing" plus a free ebook about the $2 Billion Sales Letter You've Never Heard Of.

Inside this free course you'll find the answers on how to sell without feeling sleazy, and I'll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: "The 5 Readers You Either Benefit Or Betray"

The 5 Readers You Either Benefit or Betray

When you write something, I think you should take it seriously. You have more readers who are affected in deeper ways than you realize.

Here are the readers you either benefit or betray with your words:

1. You
2. Team
3. Family
4. Tribe
5. Competitors

Here are some snippets from our conversation:

• Your first, and most important, reader (11:50)
• Gymnastic Thinking (12:40)
• The hobgoblin of little minds (13:50)
• There is no "I" in T-E-A-M (15:12)
• The philosophy of existence (15:50)
• When in doubt, write it out (17:00)
• Don't send me an email about this (18:05)
• The dirty bag of water (18:47)
• The obscure reference rewards program (19:37)
• Why things matter (20:25)
• Be sure to leave this for your family (22:19)
• The psychology of fandom (23:17)
• How to think for yourself (23:57)
• It doesn't feel good, it feels necessary (25:02)
• One of us is unnecessary (26:04)
• Why you want the other side to win (26:32)
• Sharing is caring (29:14)
• Creating value out of thin air (30:14)

Resources Mentioned In This Episode

• "Ray's Short Course on Copywriting: Selling Without Sleazing"

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript.

When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think. Almost without fail more people will read what you write than you believe. In a very real sense you’re setting waves into motion. Click here to download or listen to this episode now. Spiritual […]

You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more.

As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier†for every part of your business and your life.

Click here to download or listen to this episode now.

Spiritual Foundations

What you say has power – huge power. You can wreck your life be repeating things that empower destructive forces in your life.

“Death and life are in the power of the tongue, and those who love it will eat its fruit.†â€"Proverbs 18:21

Line up your words with the experiences you want to see.

Tip Of The Week

More books I’ve just finished and highly recommend:

• Making Sense of God, Timothy Keller
• Daring Greatly, Brene Brown
• Tools of Titans, Tim Ferris

Feature Segment: "Seven Weird Ways to Use Copy"

Copy is not just for sales pages. If you think the ability to craft transformational copy is limited only to sales letters and the like…you’re in for a pleasant surprise.

Here are some examples we cover on this episode:

1. About pages
2. Blog posts
3. Podcasts
4. Speeches
5. Converstations
6. Subject lines
7. Social Media

Here are some snippets from our conversation:

• The Secret to Persuasive Copy (10:27)
• Your favorite radio station (11:05)
• The formula for successful blog posts (11:44)
• How you say anything is how you say everything (12:52)
• Why you should Zig when everyone zags (13:10)
• How to write a speech in 5 minutes (14:35)
• Sway, Steer, or Stir-up (15:06)
• Grab ‘em by the eyeballs (15:38)
• Copywriting Kumbaya (16:05)
• Sean’s special bonus use for copywriting (17:34)

Resources Mentioned In This Episode

• Making Sense of God, Timothy Keller
• Daring Greatly, Brene Brown
• Tools of Titans, Tim Ferris
• The P.A.S.T.O.R. Formula
• Zig Ziglar
• Free Resource: The Two-Billion Dollar Sales Letter You’ve Probably Never Heard Of

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As†to Get the PDF Transcript. 

You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more. As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business and your life. Click here to download or listen to this episode […]

You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive.

In today’s episode we will explain how to make your business President-Proof. The skill we will share is like a combination of “shields up†and “engage warp drive†for your business…and your life.

So set your phasers to stun, and let’s dive right in…

Click here to download or listen to this episode now.

Spiritual Foundations

Your physical presence has power, case in point…Jesus’ spit healed a blind man. Remember also that Peter’s shadow healed the sick.

Your body bears fruit – and it’s not just your children.

Indeed, God said, “Blessed shall be the fruit of your body…â€, and also “Blessed shall be the fruit of your body…†â€" Deuteronomy 28:4

If this is true, shouldn’t we expect everything associated with our bodies to be of the highest quality? This would include things like your health, intelligence, and even your relationship with your spouse.

Jesus paid the priceâ€"His body was scourged and pierced for you…He got what we deserved, so we could receive what only HE deserves!

Tip Of The Week

Books I’ve just finished and highly recommend:

• The Road Back to You by Ian Morgan Crone
• The Revenge of Analog by David Sax
• The Sleep Revolution by Ariana Huffington
• Deep Work by Cal Newport

Feature Segment: "How to Make Your Business President-Proof"

How to Make Your Business President-Proof

Let me be clear, this episode is not any type of political statement, but I believe there is a skill you can learn that makes your business impervious to the whims of external circumstances. This Master Skill can make you the author of your own destiny.

What is powerful tool?

Copywriting.

But in this episode we’re going to take a different view of copy. You’ll see things like…

• What copywriting isn’t (12:35)
• Four ways to re-frame your business (12:53)
• Do you know who you are? (13:23)
• Embrace your inner Luke Skywalker (14:35)
• Change your view, change your life (15:38)
• Ray’s Law of Conservation of Supply and Demand (16:10)
• Are you selling the right thing? (17:17)
• It’s just a copy problem (17:35)
• The benefits of mastering copywriting (18:31)
• The best type of flood (18:42)
• The difference between profit and cashflow (20:45)
• Ride the meteor (21:05)
• Not everyone likes rollercoasters (21:53)
• How to write a swimming pool (22:35)

Resources Mentioned In This Episode

• The Road Back to You
• The Revenge of Analog
• The Sleep Revolution
• Deep Work
• How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
• Free Resource: "Ray's Short Course on Copywriting: Sell Without Sleazeâ€

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As†to Get the PDF Transcript. 

You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive. In today’s episode we will explain how to make your business President-Proof. The […]

How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later…

Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER!

Click here to download or listen to this episode now.

Spiritual Foundations

I've been struggling with REST lately.

• Too many opportunities.
• Too much to do.
• Plus neurological complications.

God says, "Come to Me, all you who labor and are heavy laden, and I will give you rest. Take My yoke upon you and learn from Me, for I am gentle and lowly in heart, and you will find rest for your souls."

This week I'll show you how to use rest as a weapon.

Tip Of The Week

Enhance your daily productivity and effectiveness with your personal Apple Mail assistant.

• Message Templates – NEW- A brilliant way to save time. MailButler allows you to customize the formatting and text of emails, which include information that you frequently share with different recipients.
• Tasks – NEW – Mark your emails as to-do items to never forget about important tasks again.
• Snooze – NEW – By snoozing an email you will temporarily make it disappear out of your Inbox.
• Tracking – Let you know if the recipient has actually opened your email.
• Scheduling – Write now – send later…MailButler allows you to schedule an email to be sent at a specific date and time. Thus, you can fulfill lots of tasks beforehand by writing several emails at once and letting MailButler secure their scheduled delivery later.
• Essential Features – FREE – Cloud Upload, Undo Send, Attachment Reminder, Direct Inbox, Emojis and many more.

Feature Segment: "How to Achieve Instant Success"

How to Achieve Instant Success

How do you achieve Instant Success? Change the way you define success!

But should we change it? Is that just a word game?

How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving…. when you invoke the Four Keys to Instant Success revealed in this episode.

If you define success as a destination… you'll never get there. It's like that sign in the cafe that always reads "Free Coffee Tomorrow".

As the great Earl Nightingale says, "Success is the progressive realization of a worthy ideal".

If you define success THAT way, you can celebrate the milestones, not just the destination…you can literally be successful right now.

Special Announcement

Announcing my new VIP Email Insiders Newsletter!

All the details are inside this week's episode, but here are some highlights:

• IT'S FREE FOREVER!
• You get a sneak peek at my raw thinking as it happens
• Before it's published on the blog.
• Before it shows up in a product.
• Before it becomes R&D'd ("Ripped Off and Duplicated "- thanks Dan Kennedy and/or Bill Glazier for the terminology)

Sign up now at rayedwards.com/vip

Resources Mentioned In This Episode

• Apple Mail – Mail Butler
• Ray Edwards New VIP Email Insiders Newsletter

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript. 

How we define success is important, and the way most people define it is flawed at best. I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later… Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER! Click here to […]