Ray Edwards Show

Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients.

There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both. 

Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not.

Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website. 

This week, I want to clearly define the purpose of your website, the purpose of your list, AND how those things work together to aid in the purpose of your business - making sales.

[00:20] Grow your list with your existing traffic
[00:42] Rule #1: The purpose of your website is to grow your email list
[01:55] Example 1: My site
[03:02] Example 2: Ben Settle
[03:28] Example 3: Tim Ferris
[04:08] Rule #2: The purpose of your list is to sell stuff to the people on the list
[04:57] Rule #3: The best way to make sales is to email the people on your list...every day
[05:36] What about Spam complaints?
[06:10] What do you say in your emails?
[06:31] The Story Formula (Hook, Story, Lesson)

Links

BenSettle.com - Want to up your email game? Pay attention to this man.

Tim Ferriss - I've been a fan for many years. This is another great example of a site that's focused on getting you opted in.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/610

Megan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus. 

Megan is a perfect example of balancing business success with a successful personal life. It's seemingly a rare story - But, does it have to be?

Listen to find out how to retrain your narrator, overcome the fears that are holding you back, and maintain a healthy margin between your business and personal life.

• [00:00] Intro - Who is Megan Hyatt Miller?
• [00:56] What was the genesis book
• [02:52] The fear that could have ruined everything
• [06:02] The stories we tell ourselves
• [09:21] The science of mindset
• [11:53] Training your narrator
• [13:42] Give me a real example
• [18:32] It's not all business
• [20:46] You can't solve a problem you don't think you have
• [24:09] Maybe you can have it all
• [26:40] The self-coaching tool
• [29:27] What's the goal with this book?
• [30:30] Where to get it

LINKS

Mind Your Mindset - Click to get your copy of Mind Your Mindset: The Science That Shows Success Starts With Your Thinking. This affiliate link includes 3 incredible bonuses for my listeners and viewers:

1. Mind Your Mindset audiobook ($26.99 value)
2. ​Self-Coacher Desk Tool ($9.99 value) — 50% off with promo code.
3. ​Mind Your Mindset Reading Guide ($19 value)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/609

I've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer in order to succeed. 

And I'm no exception. I want you to understand how things have changed, and how my company has responded to meet those changes head on (and why YOU should, too).

I felt this information was urgent enough to warrant a special, bonus episode for this week.

• [00:00] Intro (this may be a mistake)
• [01:27] Work
• [01:34] 7 Questions every entrepreneur must answer
• [01:51] Question 1: Are you prepared for ...?
• [03:00] Question 2: Do you have a systematic (repeatable) approach for marketing?
• [03:25] Question 3: Is your business a leach?
• [03:39] Question 4: Are you already using A.I. in your business?
• [03:53] Question 5: Are you creating 50-100 pieces of content each day?
• [04:11] Question 6: Is your Shadow Brand killing your business online?
• [04:37] Question 7: Is your marketing dynamically controlled by A.I.?
• [05:11] What qualifies me to give you this advice?
• [07:15] Here's what I've learned over decades of doing this
• [09:54] I blame Gary V.
• [12:33] The abundance mindset
• [13:33] Over a million views
• [14:39] But...I've tried that
• [16:54] The problem *most* people have
• [18:56] Your competition just got better
• [21:17] This is not a trend...
• [24:47] 20:1
• [27:30] What else we're doing
• [30:20] Elysium Writer
• [35:09] If there's ONE thing to improve in your business, it's this... 
  
  

Watch This Episode on Youtube

https://youtu.be/H-HkZxEv4tU

Links

Click Funnels - This is the system we have used to build multiple, 7-figure sales funnels. (affiliate link which does not affect the price you pay)

ElysiumWriter.ai - Members of our coaching program have early access to this powerful A.I. which has been designed with my own, proprietary framework to deliver incredible copy that converts. 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

"If I only knew then what I know now." Who hasn't had that thought?

Since time travel is not yet an option, this week we'll examine something more practical: 

What would your future self be asking you now?

In this episode, I have 5 questions that can help you become the future self you want to be.

[00:00] Intro
[00:17] If you could go back in time to talk to your younger self, what would you say?
[02:04] Discipline is Destiny (Ryan Holiday)
[02:53] If we know what to do, why don't we change?
[03:57] Change can happen in an instant
[06:02] Read This or Die
[06:53] Question 1: What is your average day like?
[12:17] Question 2: Who do you spend the most time with?
[16:42] Question 3: What is your fuel?
[20:38] Question 4: What do you think about the most?
[23:00] Question 5: What is the story of your life?

Links

Read This or Die - Ray Edwards (Available for Pre-Order now!)

Discipline is Destiny - Ryan Holiday

Mind Your Mindset - Michael Hyatt and Megan Hyatt Miller

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. 

Questions or Comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Transcript and Video

https://rayedwards.com/607

Learn how to overcome "The Resistance" - The things that are slowing your productivity, raising your anxiety, and ruining your carefully crafted work plan.

Three simple, life-changing steps are waiting for you in this week's episode.

[00:00] - What do I mean by "the resistance" (friction)
[01:52] - Eliminate Self-Created Resistance
[06:37] - Permission Based Resistance
[11:16] - Externally Produced Resistance

Links

TextExpander - If you have to type it more than once, templatize it

The War of Art - by Steven Pressfield. I highly recommend you read this book (at least) once.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/606

Is it possible to intentionally become the person you wish to be? The best version of yourself you can imagine?

It's not only possible, it's how it's done...with intention, and commitment.

This week, we'll talk about what it takes to become "the possible you".

• [00:18] Abandoning resolutions
• [00:51] Set impossible goals
• [02:10] But, I don't know how to do that
• [03:01] What you've been doing doesn't work
• [04:25] You have to believe you deserve it
• [05:54] Construct your new identity
• [07:31] What is your identity?
• [11:31] Operating as your future self
• [13:50] Expect (and see) miracles
• [16:40] About my DBS
• [18:30] Mastermind meetings
• [20:11] No amount of money will ...
• [21:15] Some tasks to help you succeed

Links

- Be Your Future Self Now: The Science of Intentional Transformation Dr. Benjamin Hardy and Hay House

- Mind Your Mindset Michael Hyatt and Megan Hyatt Miller

- Dr. Joe Dispenza

- The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success Dan Sullivan and Dr. Benjamin Hardy

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/605

Have you ever tried to make a significant change in your life? Something that requires effort and commitment? Have you ever failed to achieve that change?

Most of us would answer yes to that question (the honest people), but what if I told you there is a real reason why this happens? A universal truth that applies to any major change in your life, be it fitness, finance, productivity, etc.

The fact is, you can't just "Dabble in Discipline", you must Move in Mastery.

I'll explain exactly what I mean by that in this week's episode.

• [00:12] We usually know what to do, but don't do what we know
• [00:43] Dabbling in discipline
• [02:12] How you do anything, is how you...
• [03:25] So, what can you do about it? (Hustle mode)
• [04:52] Productivity Porn
• [05:14] The 80/20 Rule
• [09:06] In summary...
• [09:33] How to Move The Needle this weekend

Links

The Sales Page In A Weekend Challenge - This starts within hours of the release of this podcast, so if you're fortunate enough to be here early, get signed up now!

You'll learn how to use the latest A.I. to generate the foundation of a good sales page, then how to go from good to GREAT - Get a high-performing, professional grade, money-making sales page completed this weekend!

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/604

Some say that YouTube is unfriendly territory for newcomers, but have you really missed the boat? Is it too late to build an income-generating channel? My guest this week, Sean Cannell, says "saturation is a myth". YouTube still rewards great content for those who have the right recipe...and he's got the facts, figures, and cases studies to back it up.

Listen to this inspiring interview with someone who has over 1,000,000 subscribers, 100,000,000 video views, coauthored the book YouTube Secrets, and who has coached numerous clients in building their own, successful YouTube channels.

[00:00] Who is Sean Cannell?
[01:12] The dangers of comparison
[04:30] YouTube Secrets
[05:21] Psychology and Community
[11:15] How did you grow your company?
[20:00] Let's hear the vanity numbers
[22:30] Is YouTube still the place to start?
[31:35] It takes courage! Where do you get that?
[41:45] How do we deal with negative people in our lives?
[51:05] Saturation is a myth - Supply and Demand is real
[57:58] How to find Sean 

LINKS

Think Media on YouTube - Start here for incredible free content to get things going

Video Ranking Academy - Ready to level up? Join Sean Cannell's Video Ranking Academy. Use this private link to get the best price.

YouTube Secrets- Get the brand new 2nd edition of this Must-Read book for any aspiring YouTuber.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/603

Every year people make resolutions or set goals for the coming year. Most will abandon all these aspirations before the month of January is over. Why does this happen?

Because their "resolutions" and "goals" were nothing but WISHES. And wishing doesn't make it so. What makes things happen? DECISIONS and COMMITMENTS.

In this episode, I'll give you 5 Decisions That Can MULTIPLY your RESULTS 10X This Year.

[00:00] Intro- The problem with resolutions with goals

[00:50] 1. DECIDE to learn from and value the past. Past especially the "FAILURES". If you don't have any failures from last year, you probably didn't try anything very ambitious. And if you do have failures, don't let that get you down. Because having failures means you have data from which you can learn.

[01:17] 2. DECIDE to change your Emotional "Thermostat". Raise your emotional standards. This ONE SINGLE DECISION can change your life. When you raise the vibration of energy you carry, you increase The amount of charisma and influence you possess, the respect you command, and the results you produce.

[01:58] 3. DECIDE WHO you want to be in the future, and measure progress ruthlessly. To go where you've never been, you have to so things you've never done. To break the habit of being "just me" and seeking to be extraordinary.

[02:30] 4. DECIDE to get Focused, Remove BLOCKS, and experience BOTH kinds of FLOW: "Deep Flow" and "Recovery Flow"

[05:39] 5. DECIDE to CLARIFY your values, your purpose, mission, vision, and goals so that all is in alignment , all can be Systemized, and all can be optimized. The Molders of Meaning and Life are the WORDS we use, and the STORIES we tell with these words - CHANGE YOUR WORDS, CHANGE YOUR WORLD.

Links

My Exclusive 3-Day Live Event - Are you tired of setting goals that you never seem to achieve? Are you ready to take your business to the next level, but not sure how to get there?

Then join us for our exclusive three-day workshop in Spokane, Washington, where you'll learn how to design your destiny using our proven and tested method for clarifying, committing to, and constructing a plan for getting 10 times the results this year.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/602