The following guest sits down with host Justin White:

•   Brent Busch – Mortgage Broker, Edge Home Finance


Planning Interactions at Networking Events That Make Sense and Cents

Attending networking events is a great way for mortgage brokers to meet referral partners and clients. However, simply showing up isn’t a strategy for success. How can LOs set themselves up to have conversations that lead to loans? Listen to Episode #119 of Good. Better. Broker. to learn how Minnesota’s top mortgage broker plans out interactions every time he walks into a room.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to have conversations at networking events that lead to business.


In this episode, we discuss ...

•   1:29 – why Brent came up with a strategy to network efficiently
•   2:11 - how Brent plans interactions
•   3:32 – Brent’s approach in networking conversations
•   4:31 – how Brent leverages social media to help with networking
•   9:49 – how Brent’s love for cooking helps in conversations
•   11:46 – what Brent always does before ending a conversation
•   12:51 – how long to stay at a networking event
•   14:10 – how to maximize time spent at a networking event
•   16:28 – why showing up at events consistently is beneficial
•   19:17 – what not to do in an interaction
•   21:17 – Brent’s top networking tip
•   23:05 – how to break up a group conversation to have a 1 on 1
•   24:52 – trial and error that goes into networking


Show Contributor:

Brent Busch
Connect on LinkedIn
Connect on Facebook
Connect on Instagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter


Connect with UWM on Social Media:

•   Facebook
•   LinkedIn
•   Instagram
•   Twitter
•   YouTube

Head to uwm.com to see the latest news and updates.