Byron Lazine and Nicole White discuss the Real Estate News report, conflicting traffic data (ComScore vs Google Analytics), and comments from three CEOs on portal wars.

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This episode's sources:

https://www.realestatenews.com/2024/01/26/zillow-retained-its-lead-in-q4-homes-com-came-in-fourth

https://www.inman.com/2024/01/25/realtor-com-ceo-loves-heated-competition-with-homes-com/

https://www.inman.com/2024/01/25/compass-ceo-robert-reffkin-comes-out-in-favor-of-homes-com/

https://www.inman.com/2024/01/23/blame-ziltorfin-costar-ceo-says-competitors-souring-industry-rep/

Timestamps:

00:00-01:30 Intro

01:31 Racket #1--Real Estate News Report: Traffic Data from ComScore

08:10 “The battle is between these four…”

11:00 “Nine times out of ten, I’m usually clicking Zillow…”

14:19 “I think it’s going to come down to two…”

14:51 Racket #2—Three CEOs Comment on Portal Wars: “Blame Ziltorfin”

18:37 “We use Google Analytics. And it’s widely accepted as the gold standard…”

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#AndyFlorance #Zillow #googleanalytics