Welcome to the Whissel Way Podcast, where each week Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video.
Kyle and Bryan are obsessive about creating content that people actually care about and have built the business partially around creating a community spotlight series. They go out and interview local businesses with 3 main strategies in mind.
- Create content that people in the community actually care about, wether they are looking to buy or sell a home now or not
Create a parasocial relationship with people watching the videos (people that see these videos feel like they know Kyle)Strengthen relationships with other business owners in the communityThis free segment is directly pulled from our Media Mayor Mastermind course (http://mediamayormastermind.com/) where we show you, step-by-step, how to create a show like ours. This particular segment focuses on exactly how to connect with local business owners and get them to agree to film a video with you.