Priya left her full-time job to build an agency on her own terms — and now finds herself buried under client obligations she can't seem to escape. Every new project feels like a trap, and turning down work feels like a risk she can't afford. Preston and Sabrina sit down with Jesse P. Gilmore of Niche in Control to map out exactly how agency owners can build for freedom instead of accidentally building another job — covering time systems, ideal client selection, offer design, and the mindset work that makes all of it stick.

Support our show sponsors -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠

Submit your own question -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠

Connect with Jesse:

- Website - ⁠https://www.nicheincontrol.com⁠

- LinkedIn - ⁠https://www.linkedin.com/in/jessepgilmore/⁠

- SAA trial - ⁠https://nicheincontrol.com/triangle⁠

- Book - ⁠https://www.nicheincontrol.com/book ⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices