You’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve promoted it to your audience. Now you have real subscribers who actually care about what you have to say! But, how do you know what to send your email list? This episode, we’re looking at how often to email your list, what to send your email list and the real truth about unsubscribes. YOU DON’T WANT TO MISS: The simple answer to your question “how often should I email my list?” (and it’s probably not the answer you were expecting!) Why you MUST avoid this common email marketing mistake that most small business owners make. What the heck to actually send your email list - because everyone seems to assume that you already know this, meanwhile, you’re staring at a blank email with zero clue what to write. Some quick tips to improve your subject line and boost your email open rates. What it means when someone unsubscribes from your email list and what you need to do about it. Register for my email marketing kickstarter at http://stephtaylor.co/email