The Wealthy Practitioner

Record Month, Complete Chaos: Why Perfect Timing is a Myth


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In this episode of The Aligned for Success podcast, Nikki shatters the myth of perfect timing and shares how her practice achieved a record month during what she describes as a chaotic season of business.

Recording just three days before her practice's 10-year anniversary, Nikki vulnerably shares the "insane month" of August that tested every system in her office. From implementing a disastrous AI phone system that kept her team awake at night sending incorrect texts to patients, to navigating her office manager's family emergency, a team member quitting, and another calling out—all while she was traveling for The Wealthy Practitioner pop-up in Kansas City.

Throughout this conversation, Nikki reveals how her practice not only survived having "two doctors and no team" but actually achieved record revenue during this chaotic period. She uses this real-time example to challenge the dangerous lie that "one day things will finally settle down" and we'll have the perfect moment to make our next move, whether in business or personal life.

Nikki provides three practical strategies that carried her through the chaos: leaning on solid systems (90% of patients were pre-booked with cards on file, allowing her to run payments from Kansas City), over-communicating with her team for crystal clarity during uncertainty, and giving herself grace because "messy growth is still growth."

Drawing parallels between business and personal decisions, Nikki explains how waiting for calm waters costs us momentum and keeps us in survival mode rather than growth mode. She emphasizes that progress happens right in the middle of the mess, not outside of it, and that our future businesses won't thank us for waiting, they'll thank us for building anyway.

This episode delivers a powerful reminder that there is no perfect time, only this time, making it a must-listen for anyone who's been sitting on important decisions while waiting for ideal circumstances that may never come.

Join our Facebook group here: https://www.facebook.com/groups/434424630787977/
Follow me on instagram: @drnikkicottis
Sitting on a decision? This is your nudge—there is no perfect time. Message Nikki if you need help working through your next move!

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The Wealthy PractitionerBy Dr. Nikki Cottis

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