Ahead of the WNBA All-Star Game, Rapid Response welcomes Golden State Valkyries’ President Jess Smith. She shares how the team has quickly built a brand identity in its first year — breaking season ticket records, surpassing expectations on and off the court, and setting a template for future expansion teams. We dig into the business impact of Caitlin-mania, how sports is a reflection of wider trends in society, and critical lessons learned in a career that spans Major League Baseball, the NHL, Major League Soccer, the NWS – and now the WNBA.

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