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If a successful agent attraction strategy is all about building relationships, then IdealEstate has the right tools to get you started. Whether it’s an independent brokerage or a large franchise, most real estate teams are always recruiting. Add to that, this new normal of so many agents working from home… and building recruiting relationships has just become a major challenge. The good news is Brody Saunders and IdealEstate are here to help us solve that problem.

This week we are talking to Brody Saunders, founder and CEO of IdeaEstate. Brody has figured out the secret sauce to getting thousands of agents across a nationwide network to literally raise their hand and say they are looking to join a new team or switch brokerages. In this episode we’re going to discuss why IdealEstate is called the "LinkedIn of real estate", why it’s important to understand the key role you play in the recruiting process, and the difference between informational connections vs. relationships. 

Brody gives us some great tips on how to get the best results from IdealEstate and how to improve your real estate agent recruiting efforts without being spammy. Hint, don’t have your assistant dial it in for you. If you’re thinking about building your team, or you’re a landlocked agent looking for better opportunities, you’ll want to take lots of notes on this one.

Check out IdealEstate for Agent Attraction

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