Red Angus Remarks

As an add-on to the Feeder Cattle Marketing Series, Cory sat down with Doug Stanton of IMI Global, a division of Where Food Comes From, and Rachael Oliver of the Red Angus Association of America to discuss the role of third party verification in marketing feeder cattle in today's Beef Industry.  Tune into learn about the history of third party verification, the importance of validating one's management practices when trying to capture more, different programs that IMI Global verifies for producers, IMI"s existing partnership with the RAAA the overall enrollment process, and the importance of electronic identification and EID's when utilizing these value-added programs to market animals.  For further information on IMI Global, Where Food Comes From, and RAAA's Value-Added programs please visit the links the below.  

Links

IMI Global - https://www.imiglobal.com/

Where Food Comes From - https://www.wherefoodcomesfrom.com/

RAAA Value Added  Programs - https://redangus.org/marketing/value-added-programs/

On this episode of "Red Angus Remarks", we hear from the JRA Board of Directors.  This discussion was recorded during the RAAA National Convention held in early September.  We receive a brief personal introduction from each member of the Junior Board before hearing about insights into yearly activities of the JRA.  Highlights of the conversation include favorite memories from this year's inaugural Youth Expo that was held in early June and Round-Up, which was held in July.  For further information on how to become involved with Junior Red Angus or to get in contact with those involved with the JRA, please visit the links below or contact RAAA Junior Programs Coordinator, Taylor Dorsey, at [email protected].

Links:

JRA Webpage - https://redangus.org/junior-red-angus/

JRA Board of Directors - https://redangus.org/junior-red-angus/board-of-directors/

JRA Events and Activities - https://redangus.org/junior-red-angus/programs-events/

Join JRA - https://redangus.org/about-red-angus/membership-applications/junior-membership/ 

Facebook Page - https://www.facebook.com/JuniorRedAngus

Join us on the final episode of the Feeder Calf Marketing Series where we speak with Pat and Laurie Holeman of Westerville, NE.  Pat and Laurie are long time commercial Red Angus producers and exemplify much of what was discussed through the Marketing Series with industry experts.  The Holemans' have built a reputation of marketing high quality open replacement heifers and feeder steers and are annual enrollees in the RAAA Feeder Calf Certification Program.  Pat and Laurie have historically marketed their calves at the Red Angus Special Feeder Calf Sale at Broken Bow Livestock, traditionally held on the first Thursday of November.  Through this episode, we discuss their history in the breed, herd health protocols and nutrition, building a reputation, ranching in central NE, amongst other topics.  We are extremely pleased with this first interview series for "Red Angus Remarks" and are extremely humbled with all the positive feedback we have received thus far.  Please reach out to us for further feedback or additional content ideas at [email protected].  

We are joined this week on "Red Angus Remarks" by Bryan Gill of Gill Red Angus.  Bryan is the RAAA Marketing Committee Chairman.  Bryan gives an overview of the role of the Marketing Committee and current updates and activities from the Committee.  Bryan's unique background within his own operation allows him to travel to numerous sale barns across the Dakotas and Northern Nebraska and allows him insights to current trends in the Feeder Calf Markets.  Bryan provides an in depth view of market expectations for yearlings and bawling calves that will move through the fall months.  The discussion concludes with brief remarks on the some exciting news that was brought to Red Angus Stakeholders at the RAAA National Convention.

RAAA Committees: https://redangus.org/about-red-angus/committees/

On the fourth episode of Red Angus Remarks' Feeder Cattle Marketing Series, Cory speaks with Dr. Jeremy Haack of Central Plains Veterinary Services on establishing a successful herd health program to enhance value and confidence when marketing all classes of cattle.  Dr. Haack offers a unique perspective due to his experience in Practice and operating his own Red Angus seedstock operation with his wife, Asia.  Dr. Haack's practice history includes work as an employed Vet and currently in his own private practice, as well as in a variety of settings including commercial cowherds, feedyards, and retained ownership enterprises of various sizes and management practices.  Topics discussed within this conversation include establishing a Vet/Client Relationship, annual breeding stock health protocols, vaccination practices, post-weaning management practices, and conventional vs. value-added cattle marketing.  For further inquiries of Dr. Haack or other "Red Angus Remarks" content, please reach out to Cory and Taylor via [email protected].  Links to Dr. Haack's Vet Clinic and Haack Red Angus are listed below.

Links

Central Plains Veterinary Services - https://centralplainsveterinaryservices.com/

Haack Red Angus - https://haackredangus.com/

Red Angus Commercial Marketing - https://redangus.org/marketing/

Join us this week where we discuss the RAAA National Convention Update with Josh Taylor of the RAAA Commercial Marketing Team.  Josh reviews the structure of the Grid Master Awards Program available for Commercial Red Angus Producers and the Award Recipients which will be announced during this week's RAAA National Convention.  

We are on to the third Episode of our Calf Marketing Series on "Red Angus Remarks", where we are joined by Dr. Brian Fieser of ADM Animal Nutrition to discuss all aspects of cattle nutrition and its importance in an operation.  Dr. Fieser has many years of experience consulting on beef cattle nutrition which allows him to offer views on all facets of production.  To get in touch with Dr. Fieser or for any podcast related information, please reach out to us at [email protected].

Key Topics Discussed

• Dr. Fieser's Professional Background

ADM Beef Cattle Nutrition - https://www.adm.com/en-us/products-services/animal-nutrition/species/ruminant/beef/

On this week of "Red Angus Remarks", Cory and Taylor highlight recent weeks' travels and activities of the RAAA Commercial Marketing Team, including trade shows, educational events, and video sales.  An overview of the remaining content of the Marketing Series is given.  Finally, a reminder on the RAAA National Convention is discussed.  Additionally, a new contact email has been established for the podcast to provide feedback, which is provided below.

RAAA National Convention Link - https://redangus.org/sales-and-events/national-convention/

Contact Email - [email protected]

Here is the second episode in our management and marketing series.  We are joined by Clint Berry, a Video Sales Representative for Superior Livestock Auctions.  Clint's extremely diverse background in the Beef Industry allows him to offer a very unique point of view when it comes to marketing all classes of beef animals and enhancing value through pre-existing management protocols.  We learned a lot through this interview and are sure listeners will too.

Key Topics Discussed

• Clint's Background and Experiences

Time Stamps

2:20 - Clint's Personal & Professional Background

15:15 - Superior Video Overview

19:50 - Superior Processes & Terminology

31:45 - Pros and Cons of Video Marketing

41:50 - Market Animal Seasonalities

55:00 - Marketing Management Requirements

65:00 - Commodity vs. Third Party Verification Marketing

80:00 - Color and Calf Gender Sorting Trends on Video Sales

85:00 - Why Red Angus

Links

Superior Livestock Auctions - https://superiorlivestock.com/

Superior Value Added Programs - https://superiorlivestock.com/value-added-programs/

RAAA Value Added Programs - https://redangus.org/marketing/value-added-programs/

On this episode of "Red Angus Remarks", Halla Ramsey, Executive Assistant with RAAA, gives an overview of the RAAA National Convention set to occur on September 10th-13th in Lincoln, NE.  Halla gives a brief personal introduction to her history with the Association and provides a summary of the schedule of the Convention, highlighting the inaugural Red Angus Stakeholders' Foundation Golf Tournament, the Kickoff Barbeque hosted by Neogen, Keynote Speakers, Breakout Sessions and Workshops, and the Commercial Cattlemen's Symposium.  Links to the schedule, travel guidelines, registering, and Commercial Cattlemen's Symposium overview are listed below.  For further questions on the event, please reach out Halla, Cory, Taylor, or any RAAA staff member.

Contact

Halla - [email protected]

Cory - [email protected]

Taylor - [email protected]

Links

Convention Schedule - https://redangus.org/sales-and-events/national-convention/#schedule-materials-1206339451

Register - https://web.cvent.com/event/43b15540-2dcd-4aa1-a0f6-7d45d97386ea/regProcessStep1

Travel Plan - https://redangus.org/sales-and-events/national-convention/#travel-information-1206339451

Commercial Cattlemen's Symposium - https://web.cvent.com/event/43b15540-2dcd-4aa1-a0f6-7d45d97386ea/summary