Impact Farming

Redefining Grain Marketing w/Mark Lepp


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In this week's episode, Tracy speaks with Mark Lepp about all things grain marketing in this episode titled "Redefining Grain Marketing." The definition of grain marketing is a little muddy in the industry. Everyone seems to have their own take on it, so it was our pleasure to chat with Mark in today's episode to take an in-depth look at all things grain marketing. In this episode, Tracy and Mark discuss:

  • What is true definition of grain marketing?
  • Once we cover what grain marketing is, Mark tells us what grain marketing isn't
  • They reflect on how crop inputs and farm equipment have progressed wildly in the last 20 years, but grain marketing has stayed pretty much the same.
  • They discuss a void in the market and share how FarmLink has developed a platform that will change the future of grain marketing.
  • For nearing two decades, Mark and his company FarmLink, have been helping farmers with their grain marketing decisions. Tracy draws on Mark's wisdom and asks us to share the ingredients that make up an intelligent grain marketing plan.

Are you a grain producer overwhelmed by the sheer volume and complexity of grain marketing information available? Are you underwhelmed by the tools available on the market to help you make better grain marketing decisions? If so, you will not want to miss this episode. ............................... ***Don't forget to sign up as an Impact Farming Insider so that you are first to know about all-new episodes, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up ...............................

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