Marketing Trends

Redefining Leadership: From CMO to Cohort Creator with Carla Piñeyro Sublett


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On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance of balancing mind, body, and spirit in professional settings, and she offers shifting perspectives in marketing and leadership.

Tune in to learn:

  • How to navigate personal and professional transformation
  • The power of authenticity and self-care
  • How to optimize executive leadership teams
  • Lessons learned from transforming marketing at National Instruments
  • Advice for aspiring marketing leaders
  • Why the future of marketing is generosity and service

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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