What if staying part-time was the secret to building a more joyful and sustainable art business?

In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship.

Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore:

Building a brand rooted in authenticity

Marketing as a part-time artist

Finding your audience (and ignoring the noise)

Balancing art, business, and family with intention

Turning your creative passion into a sustainable business

If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold.

Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com.

#ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast

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