A team list can teach you more than a scoreboard. Ben opens up about growing up in New Zealand rugby culture, missing A teams year after year, and how that sting forged a durable kind of resilience that later powered a professional career and a life in coaching. The story tracks an unlikely path from D team disappointment to Super Rugby, through concussion and identity loss, and into a craft that puts people at the center of performance.

We dive into three formative gifts: learning to live with setbacks without letting them define you, discovering the freedom to think in environments with less structure, and being shaped by teachers who coached the person before the player. Those lessons become the backbone of a culture-first approach: standards that lift rather than crush, honesty handled with skill, and belonging built deliberately, not by accident. Along the way, Ben shares how early obsession with skills and tactics gave way to a deeper truth seen in clubhouses and national programs across Japan, the UK, New Zealand, Australia, and Canada: the difference between good and great is cultural, not just technical.

The new book gathers practical wisdom from world-class coaches who have been hired and fired, doubted and trusted, and who keep showing up with clarity and care. You’ll hear why plays and systems age quickly, but human laws endure; how to grow people, not just players; and how to design training and feedback that keep the flame alive while raising the bar. Whether you lead an under-12 squad, a professional side, or a business team, these principles travel because they are grounded in lived experience and behavioral science.

If this conversation sparks something in you, grab the book on your local Amazon—How to Be a Great Coach: Lessons from the World’s Best Coaches by Ben Herring—then subscribe, share the show with a friend, and leave a review to help more leaders build cultures that win and stay human.

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