Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities?

Harvard Business School professor Felix Oberholzer-Gee says it doesn’t have to be this way. He argues that all companies should simplify and focus on two value drivers: customer satisfaction and employee satisfaction.

In this episode, he offers step-by-step guidance for implementing a value-based strategy in your organization, using a “value map.” He also explains why it’s important to separate financial planning from strategic planning.

Key episode topics include: strategy, creativity, design thinking, Starbucks, Apple, aesthetics, design, customer centricity, consumer research, competition.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.