Regenerative Business with Sam Garcia

Cara Kovacs is a 3rd generation healer, an intersectional feminist empowerment coach, and founder of Ancestral Alchemy: the online coven for ancestral healing with astrology as a guide. She has been featured in Bustle, O Magazine, Cosmopolitan, Elite Daily, and others. Her core mission is to help more people live from the truth that they are wise and worthy.

“Entrepreneurship is a spiritual journey.”

On her journey to becoming an entrepreneur. (7:00)

Cara discusses her journey from hustling and working 4 or 5 jobs at a time to stepping into the role of entrepreneur. Throughout her 20s, she worked many different jobs while trying to figure out what her calling is. All timing is divine timing — and Cara came into her core mission at exactly the right time in her life.

For the first 2 years of her business, she kept hustling under the belief that work needs to be hard and success takes years. She kept having side hustles until June 2020, when she decided to give up her side hustles so that she could fully focus on her business.

“Self-care is how I stay in integrity in my work.”

On how opening herself up for service allowed her business to thrive. (9:00)

When the pandemic hit, Cara began offering free daily readings to people on Instagram live. This decision to make her gifts available to others, and to be of service in a crisis, her audience grew expansively and that enabled her to have the current business success that she has today.

“Give yourself the grace to allow your behaviors and patterns to shift when the world is in crisis.”

What advice do you have for people just starting out? (49:30)

If you feel really called to be of service or create something specific, trust that instinct. That’s the biggest piece of it. If you don’t have that yet, do your spiritual practice to communicate with your inner self and the divine to get clear on your core mission. And know that it has to happen organically. All timing is divine timing, and if you don’t feel like you have your core mission yet, it will come. But you have to work toward it.

And then, when you have your core mission, invest in outside support. Finding a coach that can help you is invaluable. If Cara had done that a year earlier, she believes she would have tripled her income from her first launch.

"Trust the divine timing that when you awaken to your core mission, that’s what you should be doing.”

On “supervision” and how she uses it in her work. (52:00)

Cara comes from a clinical background in psychology, where supervision is a requirement for getting certified. She has brought this mindset into her work as a healer and coach, where she makes sure that she is investing in coaching for herself so that she is always getting feedback and learning from a mentor.

“Invest in help. Invest in support. Invest in someone who can cut through your self-limiting beliefs, and knows what you need because they’ve done it before.”

References:

Free People Astrology Hat

Cara’s Aqua Prius named Poppy

Amanda Bouchie’s Flourish & Conquer Mastermind

Pranic Healing with Annelise Valery

Find Cara here:

Instagram: @carakovacs_

Website: https://www.carakovacs.com

Join Cara's Moon Crew

Cara’s book 100 Things I Love About You

Let's stay in touch!

Join our free private Facebook Group!

Instagram: @thedirtyalchemy

https://thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

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We’re talking about how to never get buyers remorse ever again after buying an online program.

As business owners, we are constantly learning & growing our skills and knowledge to better serve our customers and employees and help our business grow itself.

There are so many resources available in this day and age to expand … so many that you may fall into the buy 3 courses in one month and only get through half of course 1, the first lesson of course 2, and you haven’t ever opened course 3…

And let’s not even talk about the programs you bought 2 months ago.

This is becoming more and more common.

And there may be a genius reason that your brain is encouraging you to do this.

For example… Sometimes we use online programs to fill a void or to make up for feelings of inadequacy or just straight-up fear.

“I’m afraid to put this next offer out into the world bc it’s a true extension of my soul purpose & what I’m meant to teach in the world. So instead of just doing it now... I’m going to take another sales training or marketing course. Because what if no one buys, or what if my aunt sue judges me, or what if what if what if...”

Your brain most likely won’t consciously tell you this, but if you have a consistent self-inquiry practice like journaling or working with a coach, shit like this will make itself known.

Or maybe:

“I don’t feel like a true expert in this topic (even though I’ve been pursuing it extensively for years). So instead of creating an offer, I’m going to take another training.”

These are examples of using online programs to fill a void. Seeking answers outside of yourself because you’re afraid of feeling unworthy or inadequate.

That’s not what I’m talking about today.

What I’m talking about today is when your heart is telling you to join a program or make an investment & you’re second-guessing that decision because in the past you may not have made the most out of a program you’ve purchased. You can find proof in your brain that you can’t trust yourself to follow through & do the work, or you’re externalizing it & blaming teachers or the people you’ve purchased from.

It can also be the soul of your business guiding you to work with someone. Trust that guidance.

I’m putting a meditation at the end of this episode to drop into your body & help know if you’re choosing from filling a void or choosing from your heart or being nudged from the soul of your business.

So, once you’ve determined that this program is indeed something that you’re being drawn to from your desires, how do you actually get the most out of it?

You need to decide.

You need to decide that this is going to be life-changing for you.

You need to decide that even if you show up for 10% of the material in the program that that is enough to change your business for the better forever.

This is step one.

You are an incredibly powerful human. 

Your decisions and your thoughts matter.

You buying a course or joining a mastermind and then second-guessing yourself over and over again.

Was this the right decision? Was this the best use of this money? Do I even like these teachers? Do I agree with what they’re talking about?

Whatever.

This is diminishing your power, the power of the choice that you made in the first place, and diminishing your capacity to get the most out of it.

It’s feeding into the idea that you can’t trust your desires & you can’t trust yourself to make good decisions.

It wasn’t until I was 19 that I realized I had an egg allergy.

I had experimented with veganism for the previous few years (realizing it was absolutely not healthy for me) & I finally decided to reintroduce eggs. 

It was a really exciting moment. I bought eggs from an Amish farm. I cooked them with local organic veggies from the farmers market. 

I was present for the meal

And then …. I had an asthma attack.

In that meal, I realized my childhood “asthma” was a food allergy

 & that me getting a severe stomach flu every year since I was very young 2x/year was probably due to this food allergy too.

Figuring out how to feed myself has been an interesting journey, like it is for many.

A lot of misinformation, or people with very strong opinions... that they don’t realize are misguided.

And after over 10 years of working through it... I seem to be in a really good spot.

I promise I have a relevant point here with this.

So. One ridiculously simple thing I’ve found in the last year has been religiously consuming 2 tablespoons of chia seeds hydrated in water everyday.

It sounds so unimportant, so tiny, but it’s literally been life changing as someone healing digestive issues.

And I’m not bringing this up because I want to share my health advice 😅

It’s because it’s been a continual reminder to me that massive transformation can come via a side comment.

The chia seed advice was from some fact I heard on a podcast about the importance of dietary fiber for healing digestive & health issues. 

I changed it around to work for me & I can very truly say it’s changed my life.

One sentence in one course you lead can change everything for your students.

One example from one module of a program you’re in can be worth the price of the whole damn thing.

As creators we’re tempted to pile on more more more into our offerings, when really it’s not about you at all. It’s not about all the things.

Your humans don’t care about anything but the transformation you provide. About the end result they want to step into.

If that takes a moment, versus 6 months of daily one hour practices... even better.

Like 90% of my digestive issues disappearing with 2 tablespoons of chia seeds a day ;)

Embodying this is powerful in and of itself.

Truly believing that simply joining a program is enough to change everything, will open up that reality.

It will also empower your audience and students to have the same transformation.

You can teach them this & demonstrate this for them.

So here are some thoughts you can choose here...

I can trust my desires.

I was guided to join this program. I trust it was the best decision for me now.

This program is changing my life, just by me joining it.

I can’t fuck this up, even if I tried.

Choosing these thoughts when the second guessing comes up will help your brain to rewire itself.

Bonus points if you can get your body into a parasympathetic state, a relaxed state, while choosing the new thoughts.

And guess what, choosing these beliefs will cause you to take different actions while in the program.

It will help you show up or get the most of it in whatever capacity you have.

Okay the second part of this is the practical side of it.

Now that you are trusting your decision, you can be more present within the program.

This is obvious, but calendar all of the calls & training release dates in your calendar.

It’s easy to lose steam after the high from joining the program has gone.

This is one of the reasons why many people join program after program without fully implementing, or binge watch YouTube or read hundreds of business or self help books. They’re chasing the high of a new solution or the high of spending money.

Let’s not do that anymore, okay?

Commit to implementing what you learn when you learn it.

Or else you’re procrastinating.

And preventing the world from getting access to your gifts.

So.

Ask the program creator how much time you should schedule each day or week to do all of the trainings, calls, and homework.

Schedule time each week to actually go through the material and implement it!

Have reminders on when new lessons come out & when live calls are.

With this you can never have buyers remorse because you, as a powerful, magical being, have decided. And the forces that be, and the magical support system that you work with, will come in and assist.

Bring up whatever program you’re thinking about joining.

What happens in your body when you think of it?

Do you feel expansive? Anxious? Turned on?

Ask yourself:

• Why do I want to join this program?
• Am I wanting to join this program to distract myself from something more important?
• Am I wanting to join this program to put off doing something uncomfortable?
• Am I wanting to join this program because I know from the deep center of my being that I will be utterly transformed by it?
• Am I wanting to join this program because the leader has something important to teach me?

You can trust yourself.

You can trust your desires.

And with that… have a good week.

--

Let's stay in touch!

Join our free private Facebook Group!

Instagram: @thedirtyalchemy

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Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Stormie Grace is a professional astrologer and psychic medium. Her soul journey has led her to assist others in understanding their own unique internal energy and connection with the Divine, so that this human experience can be experienced with as much happiness, joy, and freedom as we can handle.

“Your business has its own soul. And if you try to tell a soul how it has to be, you’ll lose every time.” - Stormie Grace

How did you come into your spiritual business practice? (05:00)

Stormie went through traditional academia, all the way through school, and got a doctorate in business. During her master’s degree, she realized that when businesses have problems, it’s because the soul of the business is sick. And she wanted to be in the space making businesses better through spirituality. Her doctoral work bridged the gap between metaphysics and business through the lens of emotional intelligence.

“When you interact with businesses that don’t have service leadership, that are there to make money off of you and take advantage of you, you can feel it.” - Stormie Grace

On the merits of self-studying & why she’s crowdfunding to teach a free Astrology University on Youtube. (22:00)

Stormie began her interest in astrology as a self-studier, and she’s a huge proponent of using free resources like Youtube to dive deep into topics. The problem is, as a self-studier you don’t know where the gaps are in your knowledge. It’s not until you get under a mentor’s eyes that you learn where your gaps are.

She is crowdfunding to teach everything she knows about the foundations of astrology online for free through her Youtube account. So you won’t have to piece other astrology classes together anymore — you’ll gain a consistent understanding of the basics of astrology to fill in all of your gaps. You’ll have the foundations you need to be a professional astrologer in a year.

What are you teaching your daughters about entrepreneurship? (31:00)

Entrepreneurship is a mixed blessing. Not everyone is built to do a 9 to 5, and there’s nothing wrong with you if you can’t! Find a way to give what you have to give to the world, whether that’s through 9 to 5 work or building your own business. The important thing is to find where you flow.

She’s also teaching them that entrepreneurship is a lot of work. Recently, she went through surgery and still had to stay on top of her business — and her daughters saw the merits of working ahead as her business continued to run, but also how much work it is to constantly be in charge of your business.

Do you have any specific magical or spiritual practices you do every day? (40:00)

Every morning, the first thing she does when she wakes up is say, “Good morning, Universe” to show that she is ready to embrace whatever the Universe has in store for her that day. Then she does a daily reflection to gain an understanding of where she can focus her energy for that day. She also makes an effort to talk openly and honestly with other women about what she is experiencing so that she can feel fully rooted into the power of the Universe and make sure that she is showing up to serve on this planet.

“Every decision that I make in my business comes from the question, ‘Does this serve?’” - Stormie Grace

What recommendations do you have for people who are just starting out in business? (47:00)

Get a spiritual practice that grounds you every day, so that you can bend and not break with the new challenges you are going to face. Be able to ebb and flow with the idea that things but not look the way you expected them to.

“Get a spiritual grounding practice and a business plan to chug your business forward.” - Stormie Grace

What recommendations do you have for people scaling their business? (49:00)

Make a business plan! Magic will happen when you pen to paper, write down your ideas, and talk about them out loud. Your business has its own astrological chart and soul. Ask it, “Who are you? What are you about? What do you want?” And if you want assistance finding the soul of your business, get your business’ astrology plan done! 

“When you put pen to paper to make your business plan, magic happens.” - Stormie Grace

References:

Stormie’s favorite K-Pop group, BTS

Connect with Stormie!

KICKSTARTER: Donate to support free astrology university & unlock exclusive rewards! This campaign ends Feb 7, 2021

Stormie Grace Astrology on Youtube

Stormie Grace Business on Youtube

www.stormiegrace.com

Twitter

Instagram

Let's stay in touch!

Join our free private Facebook Group!

Instagram: @thedirtyalchemy

https://thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Happy New Year!! And Welcome to Day 5 of Your Best Year Yet!

If you’ve been following along this week you have

• Set the vision by connecting with your future self & the soul of your business in the Day 1 guided meditation
• Created your big 2021 goals for each area of your life & for having a fulfilling & impactful year
• Connected to the astrology of 2021 so you have a map of the energies that will support your various projects
• And clarified the HOW of how each of your goals will come to pass with Day 4’s guidance for creating your 2021 action plan

Today I’ll be walking you through the Best Year Yet Ritual.

If you signed up for this free event at thedirtyalchemy.com/2021 then you also received the companion workbook that outlines this entire process.

So you can listen to me walk you through this, or just follow the written instructions.

-- 

First, let’s talk about why ritual matters.

In this sense, a ritual is a way to communicate with your unconscious and communicate with the Universe (or whatever powers that be that you believe in) your intentions.

Our unconscious speaks in symbols. That’s why dream interpretation is a thing. Your unconscious is trying to communicate with you in its own language.

It’s also why astrology and tarot are so powerful. These are ways that humans have communicated with the unknown since ancient times. It’s a part of our DNA, and our cellular memory.

Honing these skills are incredibly powerful. And you are also very powerful so you can decide what symbols mean.

So even if you don’t know more than your Sun sign, or the Joker card from the Fool, you can simply choose what symbols mean & make that your standard.

Today’s ritual is a 2-parter

We start with releasing 2020 & move into calling in specific energies for 2021.

There’s a few things that you need for this, so feel free to pause after I list these out & go on a scavenging mission & come back when you have everything you need. 

These are also listed in the show notes so don’t worry about scratching everything down quickly.

---

What you’ll need:

• A broom
• A quiet space where you won’t be disturbed
• A white candle
• A black candle (or a white candle colored black on the outside with a marker)
• Incense - You can do a little research on what types of incense are supportive of your big goals for 2021
• Sage or another tool for clearing the space, like a bell or a feather
• A quartz crystal or a crystal of your choice that symbolizes your 2021 goals
• A journal & a pen
• A burn safe bowl or pot
• Optional: Epsom salt
• Optional: Items to create an altar with if you do not already have one. These can be any items that you find meaningful in relation to your 2021 goals & your relationship with God/Goddess/Universe/Ancestors/Angels/Guides/whoever you work with.
• Optional: New clothes or underwear for after the ritual bath

--

If you already have an altar set up, make sure that it is clean.

If you do not have an altar, choose a place in your house where you can lay a nice piece of fabric or cloth, and a few items that signify your 2021 goals or the person you are stepping into.

You can even make an adventure of it today & find or purchase a few items that are beautiful and meaningful to you to put on your new altar today.

We’re going to get started so if you’re following along, pause as we go & as needed to be fully present with each step.

We’re going to start today with releasing 2020.

--

I recommend full on sweeping the room that you are working with, or your entire house.

Start inside, moving consistently towards the door to the outside.

Hold the intention of clearing the energy of 2020 & making room for 2021.

Alternately you can clear your space with sage, or ringing a nice sounding bell.

Once that’s complete, gather your materials & go to where you’ll be performing the ritual, whether that’s at your altar or a private room in your home.

If you’re setting up a new altar, go ahead & do that now with intention & presence.

...

Now sit in a comfortable position.

Close your eyes and take a few long deep breaths - breathing deep into your belly & into your body.

Imagine a white light filling the space you are in. Clearing anything that does not belong here now or are not supportive to your path in 2021.

Light your incense to call in the air element

Place your chosen crystal on your altar to call in the earth element

Fill your bowl or chalice with water to call in the water element

And finally light your black candle to call in the fire element

As you watch the black candle burn, take out your journal and start freewriting on everything you’re letting go of from 2020. These can be limiting beliefs, old wounds or stories, negative energy, and toxic dynamics - anything you don't want to bring with you into the new year.

“What stories am I carrying that need to be released before stepping into the new year?” 

Take your time & follow your emotions.

When you feel complete, summarize what you are letting go of or releasing as a list.

I let go of… (whatever it is you’re letting go of)

And continue:

I let go of…

I let go of… 

And when you’re through your list, light the paper on fire with your burning black candle in your fire safe bowl or pot.

As you watch the paper burn, deeply feel these things leaving your body & your life.

Feel the lightness of having it gone.

Next, draw a bath & fill it with a cup or so of epsom salt. You can also add herbs & spices that assist in release like rosemary or basil.

If you do not have a bath, you can use a shower for this process. You’ll just be gently scrubbing your body with salt and then washing it off with water.

Set an intention for the purpose of your ritual bath, and give thanks to water for its assistance in helping you release them. Also set an intention for something new that you would like to invite in.

As you bathe, connect with the things that you’re releasing and visualize them falling away, leaving your body. 

If you have new clothes or underwear, or simply clothing that make you feel in alignment with the energy you want to embody in 2021, put that on after the bath.

If your black candle hasn’t blown out, blow it out now.

---

Next we’ll set the stage for 2021.

Light your white candle.

Take out your journal and start freewriting on the things in your life that you’re grateful for. It can be as simple as running water coming out of the tap, or a warm bed, but continue on & feel your heart activating through your expression of gratitude.

Take out your 2021 vision & goals that you’ve already prepared, or write them out now within the energy of the sacred space.

Make a clear list of everything you’re calling in for 2021.

And rewrite them all in the present tense. 

For example if you want 20 clients - write out “I have 20 clients” or “I’m so grateful for my 20 clients!!”

Speak aloud everything you just wrote out and FEEL how it feels in your body to hit those goals.

Imagine yourself having just reached all of your goals.

Would you text your best friend?

Would you scream and dance and cry in utter astonishment & gratitude?

Would you crack a bottle of champagne?

Try and stay in the energy of it for a full 2 minutes. Fleshing out exactly how you’d celebrate & how you’d feel and who you’d BE.

Sit here until there is no doubt in your mind that your goals are coming to pass.

Feel the change in the room, in the air, in your being. In knowing that your goals are inevitable. It’s working. It is all adding up.

Feel it in your gut. Your womb. Your heart.

Feel the ripples of change coming out of you. Your power. Your impact. Your whole being.

And so it is.

To close out your ritual space, thank the elements & thank whatever powers that be that you connect with.

Fold your written goals & intentions & place it on your altar.

Blow out your candle & step out of your space as your new self.

--

Want the free workbook that goes with this event?

Click here to sign up for Your Best Year Yet: the free 5-day business alchemy experience for more fulfillment, impact, and cold hard cash in 2021 - www.thedirtyalchemy.com/2021

Join the Business As A Magical Practice Private Facebook Community!

https://www.facebook.com/groups/baamp

Follow us for way more juicy content!

Instagram: https://www.instagram.com/thedirtyalchemy

Facebook: https://www.facebook.com/thedirtyalchemy

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Today is DAY 4 of our FREE 5-DAY BUSINESS ALCHEMY EXPERIENCE FOR MORE FULFILLMENT, IMPACT & COLD HARD CASH IN 2021.

All week I’ll be putting out a new podcast episode each morning & if you sign up at thedirtyalchemy.com/2021 you’ll also get the Magical 2021 Planning Workbook that goes with each day this week.

Day 1 we TAPPED INTO THE VISION - Click here to listen!

This is a guided visioning experience to tap into the Next Level You that has already achieved your results & get guidance from her on your 2021.

Click here to get the workbook that goes with this guided meditation & visualization! https://thedirtyalchemy.com/2021

DAY 2 we dug into HOW TO SET YOUR 2021 GOALS - Click here to listen!

You’ll learn how to set goals that are juicy & that incorporate your whole being.

DAY 3 we're learning about the ASTROLOGY OF 2021 - Click here to listen!

Learn the astrology of 2021 so that your plans align with the cosmic curriculum with Master Astrologer & Teacher Donna Woodwell.

DAY 4 (today!) we're DIGGING INTO THE HOW of making your goals a reality

Here we’ll go quarter by quarter, month by month to get your plans on paper so they’ll actually happen.

And finally DAY 5, this Friday, January 1, 2021 is the YOUR BEST YEAR EVER RITUAL

I’ll guide you in a ritual for letting go of 2020 & grounding & locking in the vision for your most magical 2021.

Want the free workbook that goes with this event?

Click here to sign up for Your Best Year Yet: the free 5-day business alchemy experience for more fulfillment, impact, and cold hard cash in 2021 - www.thedirtyalchemy.com/2021

Join the Business As A Magical Practice Private Facebook Community!

https://www.facebook.com/groups/baamp

Follow us for way more juicy content!

Instagram: https://www.instagram.com/thedirtyalchemy

Facebook: https://www.facebook.com/thedirtyalchemy

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Today is DAY 3 of our FREE 5-DAY BUSINESS ALCHEMY EXPERIENCE FOR MORE FULFILLMENT, IMPACT & COLD HARD CASH IN 2021.

All week I’ll be putting out a new podcast episode each morning & if you sign up at thedirtyalchemy.com/2021 you’ll also get the Magical 2021 Planning Workbook that goes with each day this week.

Day 1 we TAPPED INTO THE VISION - Click here to listen!

This is a guided visioning experience to tap into the Next Level You that has already achieved your results & get guidance from her on your 2021.

Click here to get the workbook that goes with this guided meditation & visualization! https://thedirtyalchemy.com/2021

DAY 2 we dug into HOW TO SET YOUR 2021 GOALS

You’ll learn how to set goals that are juicy & that incorporate your whole being.

DAY 3 (today!) we're learning about the ASTROLOGY OF 2021

Learn the astrology of 2021 so that your plans align with the cosmic curriculum with Master Astrologer & Teacher Donna Woodwell.

DAY 4 is Thursday - DIGGING INTO THE HOW of making your goals a reality

Here we’ll go quarter by quarter, month by month to get your plans on paper so they’ll actually happen.

And finally DAY 5, this Friday, January 1, 2021 is the YOUR BEST YEAR EVER RITUAL

I’ll guide you in a ritual for letting go of 2020 & grounding & locking in the vision for your most magical 2021.

Want the free workbook that goes with this event?

Click here to sign up for Your Best Year Yet: the free 5-day business alchemy experience for more fulfillment, impact, and cold hard cash in 2021 - www.thedirtyalchemy.com/2021

Join the Business As A Magical Practice Private Facebook Community!

https://www.facebook.com/groups/baamp

Learn more about the planets & their energies on ep. 9 of Business As A Magical Practice: https://thedirtyalchemy.simplecast.com/episodes/planetary-magic 

Follow us for way more juicy content!

Instagram: https://www.instagram.com/thedirtyalchemy

Facebook: https://www.facebook.com/thedirtyalchemy

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Today is DAY 2 of our FREE 5-DAY BUSINESS ALCHEMY EXPERIENCE FOR MORE FULFILLMENT, IMPACT & COLD HARD CASH IN 2021.

All week I’ll be putting out a new podcast episode each morning & if you sign up at thedirtyalchemy.com/2021 you’ll also get the Magical 2021 Planning Workbook that goes with each day this week.

Day 1 we TAPPED INTO THE VISION - Click here to listen!

This is a guided visioning experience to tap into the Next Level You that has already achieved your results & get guidance from her on your 2021.

Click here to get the workbook that goes with this guided meditation & visualization! https://thedirtyalchemy.com/2021

DAY 2 (today!) we're digging into HOW TO SET YOUR 2021 GOALS

You’ll learn how to set goals that are juicy & that incorporate your whole being.

DAY 3 is the ASTROLOGY OF 2021

Learn the astrology of 2021 so that your plans align with the cosmic curriculum with Master Astrologer & Teacher Donna Woodwell.

DAY 4 is Thursday - DIGGING INTO THE HOW

Here we’ll go quarter by quarter, month by month to get your plans on paper so they’ll actually happen.

And finally DAY 5, this Friday, January 1, 2021 is the YOUR BEST YEAR EVER RITUAL

I’ll guide you in a ritual for letting go of 2020 & grounding & locking in the vision for your most magical 2021.

Today, we're talking all about how you can figure out what it is you truly deeply want and then set the goals necessary to get there.

Key questions to journal on:

• What do you really truly totally want?
• What would you want if no one would judge you for it?
• If no one would get pissed about you wanting it?
• If you without a doubt 100% would get it?
• What would you want if there was a magic wand that would wave & instantly grant it to you?
• How do you want to feel when you have that thing you want?
• And what would getting what you want make you feel?

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Welcome welcome welcome to day one of Your Best Year Yet!!

I’m so delighted you’re here with me, whether you knew this was happening or not.

If you don’t know what I’m talking about, we’re hosting A FREE 5-DAY BUSINESS ALCHEMY EXPERIENCE FOR MORE FULFILLMENT, IMPACT & COLD HARD CASH IN 2021.

Today thru Friday I’ll be putting out a new podcast episode each morning & if you sign up at thedirtyalchemy.com/2021 you’ll also get the Magical 2021 Planning Workbook that goes with each day this week.

Day 1 (today) we’ll TAP INTO THE VISION

This is A guided visioning experience to tap into the Next Level You that has already achieved your results & get guidance from her on your 2021.

Click here to get the workbook that goes with this guided meditation & visualization! https://thedirtyalchemy.com/2021

DAY 2 is tomorrow & we’ll dig into HOW TO SET YOUR 2021 GOALS

You’ll learn how to set goals that are juicy & that incorporate your whole being.

DAY 3 is the ASTROLOGY OF 2021

Learn the astrology of 2021 so that your plans align with the cosmic curriculum with Master Astrologer & Teacher Donna Woodwell.

DAY 4 is Thursday - DIGGING INTO THE HOW

Here we’ll go quarter by quarter, month by month to get your plans on paper so they’ll actually happen.

And finally DAY 5, this Friday, January 1, 2021 is the YOUR BEST YEAR EVER RITUAL

I’ll guide you in a ritual for letting go of 2020 & grounding & locking in the vision for your most magical 2021.

The main activity today is a guided visualization to connect with your Next Level Self & the soul of your business.

You’re welcome to listen to this again and again, just fast forward the first few minutes to start in at the visualization.

It’s a great exercise to do quarterly.

Click here to get the workbook that goes with this guided meditation & visualization! https://thedirtyalchemy.com/2021

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

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This year was a hard year.

Yeah. I probably don’t have to tell you that.

Astrologers knew this & they totally warmed us, but who had the guts to call a pandemic??

So, first of all... if you survived, count 2020 as a win.

But now that the year is winding down, it’s time to look back and see what we can learn from the 2020. Because even if you experienced setbacks due to the once-in-a-lifetime pandemic… or you spent most of the year depressed, unable to take any real action because you were dealing with mental health stuff brought on by the craziness…

So many peoples worlds crumbled to the ground.

But not everyone.

If you were apart of the “this is an opportunity” boat, then 2020 was probably a good year for you. I know it was for me. Ive been expecting fucking collapse since 2012. (Hence becoming self employed before it was cool versus getting a cushy job with benefits).

I have seen so many businesses THRIVE this year. And a key part of it was not falling victim to external affairs. To the news. To other people’s stories. To other people settling.

There’s still a lot you can learn from 2020.

Before we dive in I need to mention that… the year isn’t over. For those that are listening in real time… You can still hit your 2020 goals. You have a few days. And it is a great practice to look at what is going on in your head if you’re already writing off 2020 as over when you still have a week left!

Just had to throw that in there in case you needed to hear it ;)

So. How should you be evaluating and reviewing your year?

Let’s start with why.

Reviewing and evaluating is a much overlooked key to success. It’s one of the “waning” phase actions of the moon cycle & our business cycles. Not as sexy as setting goals, which is why so many business owners overlook them. It’s so much easier to focus on big sparkly future plans than to analyze something that’s already over.

But. This one action can quantum leap your success path.

Instead of driving forward without learning our lessons, we should be taking stock from what’s already happened & learning so we can be wiser for all of our experiences.

So. How do we look back at our goals?

First, take out the notebook where you originally wrote down all your goals for 2020. Or all the goals you had as the year evolved. Hopefully you wrote that all down somewhere, because writing them down is a magical practice in and of itself.

But this can even be your vision board. It can be a Pinterest board where you pin your ideal future. Or a file on your computer where you took notes on what you want.

Whatever it is, look it over. And then begin to lump your goals into categories.

For example - maybe your goal was buying your dream car. Or making 7 figures. Those are your financial goals.

Or maybe you had wanted to be featured in Forbes. Or reach 10,000 new clients. Those are your career goals.

Maybe you wanted a baby or a new house. Those are your family goals.

And on and on. I like to start with these 7 categories (because 7 is such a magical number!): work, money, love, family, spirituality, fun, health.

But your categories can be whatever you want them to be. Whatever matters to you.

But I do find people tend to focus heavily on 1-3 areas & set goals in those areas, and neglect the others. If you can choose 7 different categories that cover all of your life, you’re less likely to neglect.

So now let’s look at the categories one by one.

If you had actual measurable goals -- and I hope you did, because in my experience the best way to get what you want is to get super clear on it and concrete enough to have actual numbers associated with it.

If you had measurable goals, what numbers did you hit?

Why do you think you hit or surpassed the goals you did?

Why do you think you didn’t hit (or totally forgot about) ones you didn’t hit? Did your priorities change? Or did your focus?

How can you prevent that going forward?

Did certain goals not matter to you? Not enough accountability? Not a priority?

Or maybe you were afraid. If you were afraid... what were you afraid of?

For me, I’ve had clients who set their goals so high that it made them freeze. They hadn’t done the integration work needed to welcome that huge influx of clients and cash into their life. So instead of hustling toward that major goal, they get overwhelmed and don’t make any progress on it.

If that was you, maybe it’s time to think about what mindset work you need to do to allow yourself to hit your goals.

Procrastinating can often mean I have shadow work I need to do. Usually I don’t even consciously know what it is, until I sit down and meditate on it and journal about it. But unconsciously, something is happening where part of me doesn’t want to make progress on the thing -- whatever it is.

So, that means I really have to sit down and get clear on why I’m partly resistant. Because if I don’t, the resistance is just going to keep coming up and I’m never going to make progress.

On the other side of it -- maybe you overcommitted. You didn’t give yourself the rest and spaciousness you needed. If that’s a pattern for you you may want to think about why you don’t think you deserve rest or to take time off. 

So if you find yourself procrastinating or making excuses, ask yourself… Why are you resisting making your goal a reality?

What are you afraid will happen if you don’t hit your goals?

Failure is terrifying. Especially if part of you already believes you don’t deserve it. If you already have to fight the messages from your brain (and maybe the world) saying that you can never amount to anything. You can never make a business that supports you, or one that breaks past a certain dollar amount. You can never be a successful entrepreneur.

SO many of us have this voice in my head saying not to get too comfortable. That my business success is temporary and it can come crumbling down any second.

This is when it’s less about business strategy & more about your own brain. It’s about integrating your desires so that everything is aligned.

Because if you don’t, that little fear voice gets louder and louder until it ends up running the show.

Or... what terrible or annoying things would happen if you DID hit the goal that your brain is being a genius by avoiding?

Seriously. Sometimes our brains hold us back because they’re lazy. They don’t like change, because change means there are new things to learn and, obviously, with that comes new opportunities to fail.

Maybe you think that many clients would be overwhelming or you don’t want to have to respond to dumb questions that people will email in if you have a certain sized audience. Maybe you’re afraid you’d be irresponsible or no longer feel connected to your friends and family.

These are just some questions to get you thinking about what really happened. Because often times we look at our goals, and not reaching them, and we say something like, “well, I could never have done that anyway.” Or “I didn’t even really want that.”

When the truth is, you COULD do it, and you DO want it. But there’s a lot more going on underneath the surface.

Eeking out the real story, and not just re-hashing the most familiar narrative to you, is going to help you way more than anything else you can do to ge to the heart of what your motivations were in 2020.

And another key question is:

How did you want to feel in 2020?

Maybe you never got to that feeling because you didn’t hit your goals. Or you did hit your goals, but there was something missing for you. Like maybe you thought you still could've done better. Or you realized, once you got to the destination, that it wasn’t worth giving up time with your family to get there.

Next is to sit down and really examine your financial goals.

Review your financial statements from each month, your income and expenses.

This can be triggering if you don’t already have a practice of communing with your finances (and if you don’t, maybe 2021 is the year to make that your next goal!). Definitely make this a pleasurable process. Put on some music, grab your favorite beverage, and find a relaxing comfy place where you can go through everything.

Knowing your monthly finances can have a huge impact on the way you think about your goals and it can also help you get super clear on your goals for the year ahead.

Numbers don’t lie.

And then… Celebrate!!

So many of us are hard on ourselves. But it’s really the consistent celebration that builds the neural pathway that it’s fun and rewarding to do hard things.

So, no matter what goals you hit or didn’t hit or didn’t even realize you should be working toward… Even if your priorities have changed…

Celebrate where you were and where you are now. And celebrate the journey that brought you there.

And yes - celebrate the “failures.”  What’d you learn? What won’t you do again? What do you have clarity on?

Write down all the lessons you’ve learned. To remind yourself that even the failures were hugely important to your journey.

And you can do this on a yearly basis, but I also recommend going month to month, because we tend to only remember the most recent things that have happened in our lives. And we end up passing over so many small victories when we just look

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TRANSCRIPT:

We did it! We’ve hit our 22nd episode! That means over 5 months of weekly podcasts & spending time together.

I am so incredibly proud of myself for this & so incredibly grateful to have you here with me. I value you and your time & I acknowledge that you are giving me a slice of your precious life by listening to this. I don’t take that lightly.

So thank you thank you thank you for being here with me.

For being here for yourself.

For committing to making your work in the world contribute to a more magical wild and juicy reality.

I’ve said this before & I’ll keep saying it. What you’re doing is brave. You deserve a medal. To follow that quiet whisper of guidance that your true desires to change the world & to create from your soul & to go after big scary goals & to be visible & say what’s on your heart. 

It is not for the faint of heart.

And while you may feel crazy half the time & you might feel like what you’re doing isn’t enough, or isn’t right. 

Or you may wake up some days wishing that you didn’t have you awakening - your awakening to the fucked up-ness of the world, your awakening to your power & your agency & the fact that you can make enormous ripples of change.

I know I do. It’s like when I realized that I had certain food allergies & when I stopped eating those things I felt way better & was sick less often & less depressed.

That doesn’t mean I don’t crave to eat certain delicious things. That I don’t wish I didn’t know I was allergic.

You may wish you could go back to sleep and get a cushy 9-5 job & just work 40 hours a week doing what people tell you to do & cash your paycheck & turn off your work brain at the end of the day.

You may wish you didn’t know the environmental impact of buying cheap clothes, or buying packaged foods, or traveling across the world.

I know you’re like me. And you wouldn’t go back to sleep.

And you’re so brave to be on this path.

And there is so much gold in this path.

And yes, I am talking spiritual & material wealth, my friends.

Phew I didn’t intend for the beginning of this to be a rant.

But you get it. You’re here. 

If you missed it last time - every 11 episodes on Business As A Magical Practice we do a very special episode!

Some people call those numbers Angel numbers, I don’t call it anything. But it feels right & it’s now a thing.

Today you get some behind the scenes and a Q&A session!

We’re keeping it light & casual.

So first off with behind the scenes -- last time I shared my personal spiritual practices - you can go listen to episode 11 for those -

And this time I wanted to share on behind the scenes of my own business.

I didn’t go to school for this. I got a Bachelors in Physics at the University of Michigan with a minor in environmental studies.

I knew when I graduated that i wasn’t going to work in physics, but I had promised my dad that I’d get a science degree & he died right when I was realizing that I didn’t want to work in academia or in a lab bc of the amount of competitiveness & lack of collaboration in the field. So I felt like I needed to keep that promise.

I was doing social media marketing for some small environmental orgs & then took some marketing training & pitched myself as a marketing assistant to an online business I was obsessed with. This was in 2011. Online courses weren’t a huge thing & people weren’t as comfortable buying things online as they are now. Facebook was starting to get more mainstream versus just college & high school students.

From there I just continued reaching out to businesses I wanted to work with. I shared past experience. I learned on the job.

It wasn’t until 2016 that I started working with a larger online business in the spirituality space & really honed my own craft with online program launches. That was a huge pivot point for me bc a lot of pieces fell into place as to what works & what doesn’t & the power of working on a team versus being the lone marketer for a small business.

The larger pivot point for me after that was changing my self-concept of being a freelance digital marketer to a business owner, an agency owner.

This is really a key. When you’re a service provider as the way you make money, switching from “I do freelance [whatever]” to “I run a [whatever] business.” It changes everything.

It’s when I realized I needed to switch from billing hourly to value based pricing. It’s when I realized that clients care more about getting an end result than the time it takes for you to get them the result.

It’s when I started building a team, and a business structure, and treating my business as a client in and of itself -- building a brand, building intellectual property, getting clear on the different systems in place for getting clients, referrals, review, etc.

Emergency fund: for months with less clients or wanting to have a runway to launch a new offering.

Now we’re at a new pivot point where we can’t take on more clients. We’re at capacity for the level of support I want to be able to give. We now have to expand into different kinds of offers like courses & 

I honestly recommend this process for people who are newer to working online. Start with one-on-one client work. You can charge more for it & you get very tangible experience in your field. Your hone your craft, you build your own methods. You have the funds to build an audience and hire a team. From there you can build group programs & courses.

So many people want to jump there first. My guess is because selling to a single person can feel more intense than broadcasting out to an audience.

Okay. so Next up -- 

What I’m loving now

1. Black tourmaline
2. Dashlane
3. Doggy stairs

We got a new puppy last month & if you missed that then you’re not paying attention on Instagram bc I put him on my IG Story just about everyday.

He’s now 3 pounds. He is tiny. He can’t get on furniture & instead just jumps up & down making squeaky noises until you pick him up. It’s both adorable & at times annoying.

So these stairs.

It’s more than the stairs. It’s about the fact that you can make your life easier & more pleasurable.

I come from a very frugal family. Magnified by getting into the environmentalist movement where there’s a lot of shame in buying things.

But these stairs are an example of very simple things or very simple solutions that make life easier.

The stairs make it so that he can just run up and down from furniture as he pleases. 

Another example is a friend who was upset that her partner wouldn’t go out to get a latte for her when she was stressed & upset. Just buy an espresso machine. It’s not about you needing to be more independent or your partner needing to be more compassionate or making time for you…

Just give yourself the resources you need to function at your highest capacity or to run your business and life with pleasure & ease.

Okay there’s one more thing with this.

A non-material version of this is not stopping working during the day to eat lunch or to go pee.

This is so common.

And ridiculous.

Your physical health is worth your time.

Your comfort is worth your time.

Stop working and go pee when you have to pee.

Or another one like this is I have candles & sage in multiple rooms in my house but only one lighter. I would always have to search around for where the lighter was. Huge upgrade was getting a pack of lighters - one for each place I light things, and having them all the places.

SO simple, but so satisfying.

It makes me feel like I’m taking care of myself.

Onto our Q&A

Question 1: How do you attract your ideal avatar / client? 

• Attraction is the long game
• You need to start with the immediate needs of yourself and your business

Question 2: How do you ensure your programs or offering ensure transformation for your people?

• Start with the desired end result instead of the nuts and bolts
• If you’re brand new offer it for free & see if it works.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe