Regenerative Business with Sam Garcia

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Today we’re going to look at your nervous system and your business.

As I mentioned in episode 38 of the podcast (Behind the Scenes of the ABI Launch) I've been working with the planetary deity Mercury for the past couple months.

He governs commerce, marketing, travel, the internet. And he’s associated with the nervous system.

If you’ve ever seen an illustration of the nervous system in the body this may make sense to you.

It looks like tributaries spidering off a larger river carrying water to various parts of a land. It can be like a trade route carrying goods from one part of the world to far reaches of the globe. It’s how our body senses & then carries that information to other parts of our body.

Kind of like the Internet. ;)

The nervous system is the most complex and highly organized body system

How it works greatly affects our business. Especially as highly sensitive people, empaths & intuitives.

So let’s look at How the nervous system works

The nervous system takes in information through our senses - touch, taste, smell, sight, and sound, processes the information and triggers various reactions in our body, such as making your muscles move or causing you to feel pain. 

It can be reflexive reactions like pulling your hand off of a hot stove top, or shivering when you get too chilled.

Or more conscious reactions like eating another bite when you taste something you like.

Through our nervous system we communicate with the outside world. Can you see why this would be ruled by Mercury, the god who travels and carries messages between worlds?

It also controls various mechanisms in our body, including metabolic processes. It literally dictates how we digest life.

Or our inability to digest life, as you see when we get into the sympathetic nervous system in a bit.

There are billions of nerve cells in the nervous system, called neurons, making up the involuntary and voluntary nervous systems. As you may expect, the voluntary nervous system  controls what we are consciously aware of & what we can consciously control, like moving our body. The involuntary nervous system controls what we cannot consciously control, like keeping our heart beating, or digesting lunch, or sweating.  It takes signals from the brain, bypassing our conscious thought, and passes them on to the body, or vice versa.

Let’s note here that our breath falls into both of these categories. It is automatically controlled by our involuntary nervous system, and at the same time we can consciously control it. Through our breath we can link these 2 worlds. How interesting that Mercury is associated with the element of Air.

We’ll go down the rabbit hole of what we can consciously do to affect our involuntary or autonomic nervous system in a bit, but first let's look a little deeper at the involuntary nervous system.

The involuntary nervous system is made up of three parts:

* The sympathetic nervous system

* The parasympathetic nervous system

* The enteric (gastrointestinal) nervous system

The sympathetic and parasympathetic nervous systems generally do opposite things in the body. 

The sympathetic nervous system controls what we lovingly know as fight, flight, or freeze.

It prepares us mentally and physically to SURVIVE.

The parasympathetic nervous system controls what scientists call the Feed & Breed responses or the Rest & Digest mechanism in the body.

It helps us relax, it properly digests and eliminating our food, it’s a key part in sex...

So what does all of this have to do with business?

Commerce is the exchange of money for goods and services.

It encouraged travel and expanding trade routes and connection with new peoples.

And as one of the most notable economists and social philosophers of the twentieth century, Ludwig Von Mises is quoted:

“Economically considered, war and revolution are always bad business.”

And as a magically turned on person, you know that the macro is a reflection of the micro. The external, a reflection of the internal.

So with war being bad for business, perhaps the fight or flight response could also be bad for our business.

Professor Emeritus of International Relations at the American University Joshua Goldstein notes: 

“Recurring war has drained wealth, disrupted markets, and depressed economic growth. War generally impedes economic development and undermines prosperity.”

So while the government or other individuals could benefit from war. Or you being in a fight or fight state most of the time. The average person, the average business, loses prosperity in times of war.

War used to mean job creation, but that’s pretty much covered by machine run factories now.

And while a fight or flight response helps us flee from a car hurling at us while crossing the street ... it makes it so we’re sexually turned off, with all of our bodies energy funneled toward survival, and our digestion is turned off for that same reason.

Fast heart beat, blood moving to our limbs so we can run quickly, is wayyyy more important.

You already know that the modern world we live in with constant notifications and distractions and the media compelled to report on the worst of the worst because it keeps us watching more than positive news does...

We’re in a sympathetic nervous system state most of the time.

You’ve heard the statistics that “In 2011, Americans took in five times as much information every day as they did in 1986—the equivalent of 174 newspapers. During our leisure time, not counting work, each of us processes 34 gigabytes, or 100,000 words, every day.” [1]

[1] The Organized Mind: Thinking Straight in the Age of Information Overload by Daniel J. Levitin

We’re being assaulted with information.

And we’re turning off because of it.

As we already discussed, the parasympathetic nervous system controls our sexual impulse and our digestion. These are turned off when the sympathetic nervous system is turned on.

On a more metaphorical level it controls our creativity & how we digest life. Both key in running successful, and FULFILLING businesses.

Okay okay okay I won’t simplify it that much. The sexual response cycle is actually the interplay of sympathetic and parasympathetic.

Desire in the brain triggers Excitement of the sympathetic nervous system, which peaks at Orgasm, which in turn triggers the parasympathetic nervous system.

But that TRIGGER was desire... not stress or war or a looming deadline.

Okay, sorry for that tangent ;)

So digesting life is when we can actually digest the information we take in. And I’m not only talking about what we read or see or hear. This is also what we sense, our intuition, how we feel, and the down time needed for our brain to process the information.

This is the Importance of not overworking. 

Of our work not leaving us in a stress response where we can’t process our day & make world-changing stuff out of it.

To be a leader in your space, a thought leader, a visionary, you need to prioritize getting into a parasympathetic state so you can digest life & create new connections and solutions.

To birth new ideas and projects.

So what do we do about this?

An estimated 75% of all parasympathetic nerve fibers in the body come from the vagus nerve. 

Activating the vagus nerve basically tells your brain all is peachy and that you can be in a parasympathetic state.

What’s interesting is your voice box is connected to your vagus nerve. So the conscious act of humming or singing can trigger the autonomic response of going into a parasympathetic state.

And as I dropped in earlier, BREATH is another way to consciously control the unconscious. Slowing down your breathing, slows down your heart rate, bringing you into that parasympathetic state.

Or maybe the ancient yogis had it right by doing a deep inhale followed by a long OMMMMMMMMM, checking both the conscious slow breathing box and the humming box.

As I’ve said over and over again now, Digesting healthy food isn’t really possible without being in a parasympathetic state. You can take it in... but without being in that relaxed rest-and-digest state you won’t really take in the nutrients.

Taking in healthy thoughts and practices isn’t possible without a parasympathetic state either. This is why hypnosis or guided meditation is so effective. You get into a deeply relaxed state & then take in new thoughts and beliefs. When your body can actually digest it.

So scooting back to my dear pal, Mercury...

Mercury also rules mushrooms. I’m not sure if you’ve ever seen the mycelium network that is underground below any sort of mushroom fruiting body, it is only the fruiting body that is above ground and then this huge massive network of mycelium is connecting all of the above ground mushroom fruiting bodies to one another.

If you have seen this before, then you know that it looks very very similar to our nervous system. The expanse of mycelium, these long thin white fibers reaching out through the ground, connec

Krystal Woods is a mentor who helps entrepreneurs and coaches experience more material and spiritual abundance than they ever thought possible by embodying their purpose through Human Design and EFT.

Krystal spent years lost, confused, anxious, broke, purposeless, working jobs she hated & in toxic relationships. Now, she's on a mission to teach you how to find your own intuition and let that inner knowing guide you in everything you do.

“I’m here to have really unique perspectives. And when I break them down in a way that’s easy to understand, I initiate people into this transformative process.”

The most important places to focus on your human design chart for the busy business owner. (8:30)

For people who don’t want to do an hours-long deep-dive into human design, the best places for them to focus their energy are on their Strategy and Authority. These will show you how you should be making decisions and what kind of leader or manager you are.

“People are so focused on what is materially in front of them instead of the energy they’re embodying.”

How you can create or design a business that is aligned with your human design chart. (30:00)

When you go through your day and make business decisions when embodying the energy of your human design chart, it will bring a new quality to your work and make you feel confident in who you are and why you’re here. You will discover why doing the marketing techniques other people use might not honor your own unique energy flow. And that will make your work more magnetic.

Learning everything about your chart is helpful -- but at the very least, embody your Strategy and Authority. Check out your Incarnation Cross to understand your life’s theme. Look at your open gates to see where your consistent energy is. Your Profile is your leadership style.

Krystal's journey to entrepreneurship and how she went from bartender to spiritual business owner. (39:00)

Before Krystal started her business, she was working as a bartender and looking to apply to grad school and enter academia. Then she got pregnant and turned to entrepreneurship. Around that time she discovered Human Design, which solidified her path and helped her reach a new level of awareness.  As she says — it’s a typical 1/3 Profile story of finding her calling by stumbling along!

“I want to be in a sacred relationship with my business as I would be in relationship to my children. I don’t own it, we’re not co-dependent, but we can learn from one another and help each other grow. My business gets to evolve parallel to me.”

References:

Electric & Rose

Lululemon

Girlfriend Collective

Business as a Magical Practice ep. 8, “Externalized Energies”: https://thedirtyalchemy.simplecast.com/episodes/externalized-energies

Where you can find Krystal:

https://www.krystalewoods.com

Instagram: @krystalewoods

Find your Human Design chart: https://www.krystalewoods.com/get-your-chart

Let's keep in touch!

Join the Business as a Magical Practice private Facebook Group

Follow us on Instagram: @thedirtyalchemy

Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Jessica Lanyadoo is an internationally respected Astrologer, Intuitive, and Psychic Medium. She's been working with astrology since 1994. Since then, her weekly horoscope, her app Tiny Sparks, and her podcast, Ghost of a Podcast, have touched lives around the world.

On her personal spiritual practices. (15:00)

Jessica says that, while she uses astrology as a spiritual practice when consulting for her clients, the way she uses astrology in her own life isn’t inherently spiritual. When she’s seeking consultation in her own life, she works with energy workers and healers.

She avoids spending a lot of time on social media looking sideways at other spiritual leaders, and that serves her practice. She has a ton of daily rituals, including energy work which she does several times a day, but she prefers to keep them close to her heart rather than sharing about them. In her lived experience, any kind of magic or energy work is best kept in a protective shield.

“When I use astrology in my own life, it’s almost like I’m reading a weather report and applying it to my calendar. I’m strategizing.”

On being self-employed. (19:00)

A lot of people think being their own boss means they get to do whatever they want — so not true! It’s about a cost-benefit analysis of doing what you want to do vs. what you need to do, being creative but also knowing what the demand is for your work. It’s important to always be in conversation about the best role for yourself and to be a good boss for yourself, and to know when to pivot your projects.

“If you’re going to be your own boss, it’s your responsibility to be a good boss.”

How she leads her business with an anti-capitalist mindset & works within capitalism without losing her integrity. (39:00)

As a triple Capricorn, Jessica is says that she is both materialistic & anti-capitalist. She maintains her integrity by making sure that her drive and values are not driven by capitalism. She operates within the capitalist system with integrity by paying the people she hires well and on time, to avoid companies that are doing harm in the world, and generally to be conscious about spending. She’s invested in green bonds & stocks and she loves vintage items. Through Patreon and the ads in her podcast, she can provide incredible services without a big expense to the consumer while also being substantially paid. That's how she works within capitalism without defraying the full cost to the consumer.

"Whenever I have money to spend, I spend it with intention."

References:

• Full spectrum light to give vitamin D to combat Seasonal Affective Disorder, like this one

Learn more about Jessica:

Tiny Spark, Jessica’s free app for iOS. Jessica’s newest app for astrologers is launching soon!

Astrology for Real Relationships: https://www.lovelanyadoo.com/relationship-book

Podcast: https://www.lovelanyadoo.com/ghost-of-a-podcast

Weekly Horoscopes: https://www.lovelanyadoo.com/weekly-horoscope

Jessica’s Patreon: https://www.patreon.com/JessicaLanyadoo

Jessica’s website: https://www.lovelanyadoo.com  

Instagram: @jessica_lanyadoo

Twitter: https://twitter.com/jessicalanyadoo

Let's keep in touch!

Join the Business as a Magical Practice private Facebook Group

Follow us on Instagram: @thedirtyalchemy

Visit our website: thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

THE BEHIND-THE-SCENES BREAKDOWN:  A Personal Take

• Overview:
  • 97 ppl started the application
  • 23 applications
  • 8 participants
  • Over $44,000
• My first launch.
  • I can run 3 launches for clients at a time … so I knew what to do
  • But I actually got to deal with the EMOTIONS of a launch
• Questioning my audience & audience size

THE MAGIC:

• Feng shui
• DFI
• Money spell
• Mercury daily communion
• Gyan Chakra meditation
• Connecting into how epic the program is

THE STRATEGIC:

• I like to make it very easy for myself to win
• Easy goals
• Timing…
• 1 webinar then added 2 more - wish I had planned that from the beginning
• WEALTH training
• WEALTH marketplace
• THRILL
• Daily IG Stories then went to IG Lives
• Offered strategy sessions for first few ppl that joined
• Intentionally priced lower than I know it’s value is - will increase the price next time - easier to sell & rewarding ppl willing to join the brand new program
• I’m in a mastermind so I had people to talk to about strategy
• Building audience since August
• Batched a bunch of Pod interviews
• Planned relevant pod episodes
• FB ads
• Bonus incentives for team

NEXT TIME:

• Next time I’ll condense the launch window — was selling for a month. It just felt like a marathon.
• Maybe not bc it took me a while to hit stride
• Extended from 3 mo program to 6 mo program from what I was hearing in calls
• Plan on webinars
• Wouldn’t offer 2-hour strategy calls next time
• IG stories - IG Lives
• 23 applications - 8 ppl in the program
  • Lots of beginning applicants weren’t good fits
  • 2 of the ppl who joined never submitted an application

THE “NOT IDEAL”:

• Plant dieta
• No coffee
• Also signed a client & upgraded another one so my schedule was pretty packed

THE NUMBERS: 

• Day by day when people joined
• Started promoting pretty much February 1st.
  • Feb 10 - 1 buyer
  • Feb 25 - 1 more
  • Feb 26 - 2 more
  • Feb 27 - 1 more
  • March 4 - 1 more
  • March 5 - 1 more
  • March 7 - 1 more
  • 8 Buyers in all

Follow us on Instagram: @thedirtyalchemy

Join the Business as a Magical Practice private Facebook Group

Visit our website: thedirtyalchemy.com

Episode Notes: 

This episode is a little different, no coffee, no script, but all the juiciness you would expect from Business as a Magical Practice. Sam goes into allll the things she did strategically & magically to support hitting her goal! 

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Let's keep in touch!

Join the Alchemical Business Intensive

Follow us on Instagram: @thedirtyalchemy

Join the Business as a Magical Practice private Facebook Group

Visit our website: thedirtyalchemy.com

A guided meditation to tap into the Next Level You that has already achieved your results & get guidance from her for your business goals: Here

Show notes:

Does the idea of being called the “successful, lazy bitch” trigger you?

Or turn you on...?

Whether you got into starting your own business because you saw an opportunity, have a divine mission burning in your gut, wanted more freedom, just needed the cash...

(or like me, you knew your fucked up brain wouldn’t work in a 9-5 setting)

... with entrepreneurship comes this weird hustle culture.

The need to grind in the startup phase.

Working nonstop & project managing your team probably isn’t what you thought you were signing up for, right??

Thank goddess, you can set up your business for success. To run & thrive without your direct input of time.

Whether or not you’re a little freaked out by being seen as the “lazy bitch” (who’s still bringing in truckloads of cash) I have something fun for you.

Tune in today for the blueprint that will enable you to have your business do the work for you (you naughty lazy bitch, you).

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Watch it on Youtube!

Let's keep in touch!

Join the Alchemical Business Intensive

Follow us on Instagram: @thedirtyalchemy

Join the Business as a Magical Practice private Facebook Group

Visit our website: thedirtyalchemy.com

Amber-Lee is the founder of The Chakra Girl Co., a platform dedicated to inspiring modern women to embrace their spirituality while being their authentic and Gucci-bag-loving selves. She makes balancing your chakras fun and approachable — while proving that you can be deeply spiritual & change lives with your business even if you love money, wine & designer clothing. 

Amber-Lee's podcast Chakra Girl Radio gives her listeners an inside look at the chaos drama and happenings that take place between meditations when you're living a fast-paced life.

“Whatever you’re afraid people are going to think of you, make that your brand.” - Amber-Lee

What’s up with 5D?

5D is about releasing old ways of thinking so that you’re no longer in the weeds of your life and you are able to work on your own healing and connection to source. 4D is like the dingy gas station on a road trip: go in, get what you need, and leave. It’s a dark step that you can’t skip if you want to ascend to 5D — the realization that the limited way of thinking you’ve been doing all your life is not actually the truth or the answer. With 5D, love is the answer to everything.

“Own the parts of you that you used to be ashamed of.” - Amber-Lee

Why do the chakras impact your business?

Chakras are transmitters and receptors, constantly receiving and releasing frequencies. The energies we are in while we take action in our business, the energies influenced by blockages in our chakras, can have a direct impact on what we get as a result. That’s why it’s so important to clear your chakras as they relate to common business self-sabotages and blocks.

How can blockages with certain chakras impact your business?

Your root chakra is about your foundation: grounding and momentum. If your root chakra is activated, you’re going to feel grounded in your mission & vision. Blockages in your root chakra might look like not knowing exactly what your biz is about or who it’s for, or being really general in your offerings.

The sacral chakra is about creativity. Your sacral chakra needs to be activated in order for you to connect to your own emotional story so that you can put that energy into telling your story in an empowering way.

The solar plexus chakra is associated with putting yourself out there in an authentic way, being a magnet, and abundance. It’s about having a high emotional energy, moving your life forward, and walking your talk!

The heart chakra is your service, consistent content, gratitude. It's the value you’re giving & your ability to receive. On every exhale, you’re sending value out into the world that is connecting & radiating with all your people. If your heart chakra is balanced & activated, they will see how meaningful your work is & come back to you tenfold.

Our anxiety lives in our throat chakra which can block us from wanting to fully be seen or expressed. Balancing this chakra will make you more bold and fearless in sharing your message with the world.

On what Amber feels like were her key factors to success.

Branding & messaging! She says that being true to herself and showing up authentically has helped her attract the right clients. And every time she re-brands her business, she attracts even more of the right people.

“Speak to your people like they’re your best friends.” - Amber-Lee

References:

SOULBODY Breathwork Co.

Cartier ring

Intimate Communion by David Deida

Where to find Amber:

Visit her website: Chakragirlco.com

Follow her on Instagram @chakragirlco

Tune into Chakra Girl Radio

Take her quiz!

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Today I wanted to talk about something that's been on my mind a lot recently, because here at Dirty Alchemy we’re gearing up to launch some big courses for our clients over the next few months, and we're also in the midst of launching our own program — the Alchemical Business Intensive — which you've probably heard me talking about on this very podcast recently.

What I wanted to talk to you about today is the difference between an EGO LAUNCH and a SOUL LAUNCH.

This isn't something I hear people talking about a lot, even in the spiritual, magical, and self-help space for online businesses. Particularly on social media like Instagram, we hear so much from people talking about the big flashy things that come out of their lunches. Like six figure months or hundreds of new clients.

But what we don't hear about as much is the actual launch process itself. And if you're just going by Instagram, you might sometimes be scratching your head wondering how some people seem to actually be thriving throughout their launches. They’re really tuned into their business, ecstatic about their customers, and just totally in their zone.

Before we dive in & for all those who don’t really know what I mean by a LAUNCH, check out Ep 4 of this podcast, The 8 Phases You Need for a Numinous Online Launch (https://thedirtyalchemy.simplecast.com/episodes/004) - we break down the basic energetics of an online launch, or just about any project in your business.

And the word NUMINOUS in there because YES it is based on Nature’s cycles, the cycles of the moon. And it respects both the expansion & contraction sides of life and our human bodies.

Anyways,

For anyone who has launched in the past, you probably know that launches can be insanely stressful because they’re this time of huge transformation for you and for your business. And you’re focused actions are around selling, which is uncomfortable for lots of people.

But what most people don’t know — even people who have launched programs or memberships before — is that your launch is never going to look like another business’s.

It can’t. And it shouldn’t.

So if you ever catch yourself thinking, “I wish my launch could just be like [insert business you totally fangirl over here]…”

Stop that!

Your launch plan is as unique as your program is. As unique as you are. As unique as your customers are.

You really don’t want to fall into the trap of thinking there’s a “right” way to market or a “right” way to launch.

It does not serve you, your business, or the world to follow a path that doesn’t resonate with you just because it worked for someone else.

Instead, follow the flow of your program, the energy of your ideal customers, and your gut feelings!

As the CEO of your business, as a leader, and as a visionary… that’s your job.

So let’s talk about what this actually looks like and how it plays out in real time.

Basically, there are 2 kinds of launches —

EGO LAUNCHES and SOUL LAUNCHES.

Ego launches come from that desire to do what you’ve seen other people doing successfully.

It’s the idea that we can use “proven formulas” to manufacture success.

Like, if I just build a funnel in this exact way, and put this exact amount of money into ads, I’ll be golden.

Or that all you have to do is make your audience feel a certain way to make them buy something. And most marketers telling you to do this are really telling you to focus on your customers pain points. Remind them about all the ways they’re sad or broken without you. AKA, they're going to walk away feeling bad about themselves, and you were going to walk away feeling sleazy.

You've probably seen this around. I know a lot of my clients initially come to me saying, “I don’t like/ I don’t trust/ I don’t enjoy marketing because it makes me feel sleazy.”

That’s ego-based marketing.

And it so doesn’t have to be that way.

If you look back at our interview with Amy Lorbati of Witch, Bitch, Whore in episode 17 (https://thedirtyalchemy.simplecast.com/episodes/episode-17) — we talk a lot about the difference between bro marketing and heaux marketing.

And in a way that's what we're talking about here, too. The idea that someone standing in front of a yacht with khakis on and a big bag of cash can tell you exactly what you need to do to speak to your audience.

Yeah… no.

What actually ends up happening when you follow these “proven formulas” is that you make your launches way more complicated than they need to be. Usually with fancy tech and gadgets and a bunch of other shit you don’t even really know how to use.

But you heard someone talk about it in a podcast so you think your launch has to be done this way.

And yes, a lot of bro marketing is based on the newest technology and always trying to innovate, innovate, innovate -- when at the end of the day, marketing is really just about one thing:

The relationship between you and your audience.

And no amount of fancy tech elements are going to build that for you. You have to do it through your messaging, your online persona, your energy, your branding, etc.

So with ego-based launching… you create a marketing plan -- maybe even one you copied from watching someone else’s launch -- and then you stick to it no matter what.

No matter what.

And if something comes up where your program isn't selling as well as you thought it would, or something isn't resonating with your audience… you just ride it out.

Because you’re following a proven formula!

It’s worked for other people, so it has to work for you, right? Maybe it just needs more time.

But then you aren’t at your goal toward the end of your lunch (or maybe not even close to your goal…), so you get deflated and give up. You want to burn down your business. You totally lose faith— not just in your business but also who you are. Your soul purpose. Your mission in the world. These used to mean everything to you, but now you're wondering if you were wrong. Just because not enough people bought your offer.

This is your brain in an ego launch!

Not only can it make you feel icky and lose sales and lose the trust of your audience… but it's also really easy to feel rejected and dejected when you follow the “proven formula” and you don't see the success that was promised to you.

But there is another way to launch. A way better way. 

A soul launch is when you tune into your audience and follow your gut and your inspiration about how to attract the right people & inspire them to sign up.

This goes back to what we were saying about building a relationship with your audience and your ideal clients. 

If you want to be able to intuitively tune into what they want… you have to know who they are. You have to have a real relationship with them, where you were totally enchanted by them and they are totally in love with you too.

And, for more on enchanting your audience, check out episode 6 of the podcast, How to Enchant Your Audience & Put Them Under Your Spell (https://thedirtyalchemy.simplecast.com/episodes/006-enchantment). We’ll link to it in the show notes.

So, let’s talk about how to launch from your soul instead of your ego.

A soul launch is all about doing what really excites you. It's about following your gut and having your finger on the pulse of your business so that you know what's working and what isn't working with your audience.

It’s about always asking yourself how you could better communicate to your people so that they understand how life-changing / transformational /amazing your program is.

And yes — it’s about BELIEVING IN YOUR OFFER!

Believing that it is exceptional & extraordinary & life changing & a no brainer!

I probably don't have to tell you this as a spiritual business owner -- but you have to believe that what you were putting on the table is what your audience needs.

You have to believe it's going to completely transform them and change their lives. 

You have to be able to pull up a person from your audience in your head & actually think “YES! They need to sign up! This is what they need!!”

If you're just doing something to make a quick buck (or hit your next income level) — which is something I see a lot in the ego-based marketing space… Well, you're going to realize pretty quickly that it's not working. If you don’t believe in what you’re doing, how can you expect anyone else to??

Maybe you know your mission in life is to deeply touch *your people’s* lives with your business.

Now you have to commit to doing your part to get your offer out to the people who would benefit from it.

Give yourself over to a greater good where you are a tool to help others realize their true worth / become happier / spiritually ascend / connect with their desires or the cosmos or their destiny — whatever your program is, you are the channel to bring that powerful energy into the world!

One more thing that I want to add here is that mindset work should be an important part of any soul-based launch. 

I know that if you don’t have a support team then launches can make you feel like you don't have any

Watch the unedited episode on Youtube!

Amanda Gibby Peters is the founder of Simple Shui and the author of Simple Shui for Every Day: 365 Ways to Feng Shui Your Life. She teaches people how to use Feng Shui to trigger opportunities, enhance their potential for success, and influence positive changes in their lives. Amanda is based in Dallas, and she has an international clientele. 

“The ultimate goal in Feng Shui is love.” — Amanda Gibby Peters

What is Feng Shui? (02:00)

Feng shui began when ancient philosophers began to notice the patterns in how the cosmos, heavens, and earth all interacted. They understood that there are certain ways to help plants, and even people, thrive and have their best life by surrounding them with what serves them. So Feng Shui is an understanding of how your surroundings, both the energy you see and the energy you don’t see, are always in conversation and influencing your well-being.

Feng shui means wind & water. Wind is energy, water is fortune. So the practice of Feng Shui is aligning yourself with the energy of fortune — not just money in the bank or income, but anything that you think would be necessary for you to live a good life: purpose, passion, opportunity, and abundance.

“Feng Shui is an understanding of how your surroundings — both the energy you see and the energy you don’t see — are always in conversation.”  — Amanda Gibby Peters

What do you have to say to people who struggle to keep their space neat & tidy? (07:20)

Feng Shui isn’t about having a minimalist space or being a perfectionist about how things look. But in reality, it’s about you loving your space. There isn’t an objective template that everyone needs to follow. The question to ask yourself is, How do you feel in your space?

“The ultimate goal in Feng Shui is love.” — Amanda Gibby Peters

On Amanda’s journey to overcome skepticism & become an entrepreneur. (13:00)

Amanda wasn’t always planning to be an entrepreneur. She graduated with a master’s degree in communication and spent some time freelancing in DC after school. Then, in the midst of a stressful move to a new place where a lot of old wounds opened up, she discovered Feng Shui. Believing that she could prove it didn’t work, she started using Feng Shui and blogging about it… and quickly realized that it was greatly improving her life!

“I retired the skeptic and became the student.”  — Amanda Gibby Peters

How do you use Feng Shui to call in more money? (16:30)

Set your office up for success. Make sure you’re in the command position so you can see anyone who comes in and manage the xi that comes at you. If you think about a CEO, their desk is never pushed up against the wall. That comes from the origins of Feng Shui, this idea that you would have a mountain at your back and a valley in front of you, so you’re protected & embraced by the elements.

Amanda also clears her desk at the end of the day and shuts the office door, leaving it behind, to signal that work is over. Keeping succulents or jade plants is also helpful because they retain water, which is symbolic of fortune.

“The practice of Feng Shui is aligning yourself with the energy of fortune.”  — Amanda Gibby Peters

CONNECT WITH AMANDA:

Website: https://simpleshui.com

Instagram: @amandagibbypeters

Buy Simple Shui for Every Day: 365 Ways to Feng Shui Your Life

LET’S KEEP IN TOUCH!

Join our free private Facebook Group!

Instagram: @thedirtyalchemy

Website: https://thedirtyalchemy.com

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Apply for the Alchemical Business Intensive: https://thedirtyalchemy.com/abi

Let's stay in touch!

Join our free private Facebook Group!

Instagram: @thedirtyalchemy

Website: https://thedirtyalchemy.com

TRANSCRIPT

Welcome to our third very special episode! 

We’ve been doing the BAAMP podcast for over 6 months which is mind-blowing & so fun! 

When I started this podcast I had no idea where it would go, and it blows my mind to think we now have thousands of downloads and that so many of you come here to tune in every week. And I just love that there are so many of you out there using your magical businesses to change the world. We’re like this big beautiful magical community of people and it’s so cool having this chance to connect with you through this platform.

So, thank you :)

So for anyone new here, Very Special Episodes are where we deviate a little from what we usually talk about. We’re still talking about spirituality and entrepreneurship and how to use your business as a magical practice (duh) but with a fun turn from our standard teachings and interviews. We do Q&As, behind the scenes, what I’m loving right now — basically whatever you’ve requested to hear about.

https://www.amazon.com/gp/product/B079QYYGF1/

Lovingly known as our third pet, Eufy

My favorite purchase of 2020

Black Friday $100 purchase

By Amanda Francis

https://www.amazon.com/Rich-As-More-Money-Than-ebook/dp/B08QY57GFY/

I read this book as a part of her book club when she was writing it & had a very magical $30K unexpected check from an uncle I haven’t talked to in a decade.

I realize that this may be a very strange result, but if you watch her IG Stories then you know that unexpected checks & money coming from crazy places & ALSO creating stable income streams are really common for people that participate in her work.

+unexpected client referrals out of nowhere. Like 3 big referrals in 1 week.

I went into it saying “This is going to change my life.”

(which is something that I do going into any program I buy)

And committed to taking the book & the journal exercises that are included in each chapter very seriously.

Big bonus is that her approach is super feminine. Which is amazing for women business owners - creating businesses & making decisions based on DESIRES versus the “right” or “standard” or even “rational” way of doing business.

Go binge it. It’s a quick & fun read. It’s worth it.

One final thing I’ve been loving… I have been having SO much fun preparing to start the Alchemical Business Intensive.

You know when you fall in love with someone and you just can’t stop thinking about them? And even when you’re hanging out with your friends or doing other things all you really want to do is be back with that person?

That’s how I feel about this program.

I keep looking back at the sales page and just feeling so excited for the 10 women who are going to begin this journey with me in March, and I can’t wait to see the impact they’re going to have on the world.

And it just feels so good and so powerful - and so juicy!! - to be reading through the applications that have been rolling in and feeling so connected to these women and their magical & spiritual  businesses already.

And I can’t wait to get to work.

The program caps out at 10 women, so if you want to become part of this program, you can learn more about it on our website @ https://thedirtyalchemy.com/abi. 

A lot of these questions came in from our Facebook group, Business as a Magical Practice, or on instagram @thedirtyalchemy.

If you want to ask questions for the next Very Special Episode, which will be episode 44, you can post them in the Facebook Group or DM them on instagram.

Okay, so.

Yes yes yes. This is the PERFECT place to come into the ABI!

You’re at a place where you have the funds to scale, to build a team, to spend on advertising, and you just need support and guidance on stepping into that CEO role & the nuts and bolts of the systems!

The very minimum requirement for the Alchemical Business Intensive is that you have an offer that you love that you have already sold to people.

If you don’t have a business or don’t have an offer or you haven’t sold anything in your business… this isn’t for you.

You’ll be better served in a more beginner course that’s just teaching you how to get started online or how to sell!

Also, this is for women selling services or online programs - so coaches, astrologers, web designers, or other online service providers, and people leading memberships, online courses, trainings, or masterminds.

So… not local businesses or e-commerce stores that focus on serving a small geographic location or that only sell physical products.

If you’re transitioning from one-on-one to online programs. This is perfect for you.

If you have launched before but want to make it BIGGER without hustling or burning out, this is perfect for you.

If you love love love your offer & you want to get it to way more people, this is perfect for you.

...

And, just so you know, the first few people who apply and are accepted into the program will get a marketing strategy session with me, which is a 1:1 meeting that lasts a few hours, where I dig into your marketing & business strategy before the program even begins.

That’s my thank you to you for being one of the first women to join this container and for taking the chance to infinitely scale your business & letting me be your guide on this leg of your journey.

So if you want to take advantage of this special bonus offer, all you have to do is go to https://thedirtyalchemy.com/abi and apply to the program. Then we’ll have a 1:1 call to see if it’s a mutual fit. And if it seems like a great fit for both of us, we can go ahead with digging into your business and marketing plans and see what you can work on.

That’s all I have for this week, friends!

If you want to see more of what we’re up to planning for the Alchemical Business Intensive or just in general, head over the @thedirtyalchemy on Instagram.

It’s no joke that I’m dropping wisdom in IG Stories. I’m committed to giving transformative business lessons there most days in Feb - you can watch all of those in the ABI and ABI 2 highlights too.

Feel free to comment that you came from the pod because I just love engaging with you guys and having the chance to learn more about you and your badass business.

Until next week... bye!

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Apply for the Alchemical Business Intensive: https://thedirtyalchemy.com/abi

Let's stay in touch!

Join our free private Facebook Group!

Instagram: @thedirtyalchemy

Website: https://thedirtyalchemy.com

TRANSCRIPT

Ready for your business to take off to a truly mind-blowing level of “hell yeah, this is what I’ve dreamed of”?

Today’s topic is stepping into your role as Visionary CEO.

Which is obviously about identity. But also about the very real impact that getting out of the weeds & allowing your business to flourish without your micromanaging & clenched butthole of fear.

To give some context...

The self-help market is expected to have at least a 15% growth over the next 2 years. By 2022, it’s predicted to be worth over $13.2 billion dollars.

As magical business owners, life coaches, and leaders in the spirituality and occult space, that means there are monumental opportunities for us to bring our highest good to this world and change people’s lives, generate tons of money, and have a huge impact.

Most business owners, even spiritual and magical businesses, don’t realize that if they’re managing the day-to-day of their business… they’re doing it wrong.

The Harvard Business Review did a study where they found that there are 2 kinds of CEOs: Manager CEOs & Visionary CEOs.

CEO Managers spend most of their time managing projects, delegating, and working on the nitty gritty details of their business.

CEO Visionaries spend more time on the big picture, expanding the business, and coming up with innovative ideas. They’re creating the vision & inspiring those supporting her to make it happen.

So Guess whose teams were more productive? 

Nope, not Managers. Visionaries.

And who had bigger profits? Visionaries.

I’ve  seen this in action for countless entrepreneurs & online business owners over the years. 

Women who are afraid, consciously or subconsciously, to step into the full power of their role. Who spend half their time managing current projects instead of holding the energy of future versions of the business. Who are so bogged down by the everyday tasks in their business that they aren’t actively creating the big picture.

Sound like you? As business owners, as women we’re not taught to let go of control. To trust. To lead through inspiration. To receive.

But to become a visionary… you need to.

Right now, you may be desperate to free up space in your week to channel your amazing ideas and deliver your highest work through your business.

The problem is, you’re so caught up in managing or delegating the minutia of your business that you don’t have the time or the mental energy to do the things that make your soul flutter or your stir your loins… the reason you started your business to begin with.

You’re frustrated with feeling like you have no time for soul-based content and program creation… but you’re terrified to let go of micro-managing your business.

You’re freaked out by your big business goals... because you don’t want to work more hours than you already are & your revenue is mainly tied to the hours you put in.

You feel alone on your business journey... because you haven’t found a community of people who can understand where you’re at as an entrepreneur, give you feedback, and support you in your growth. (and you can’t bring these problems to the people who work for you…)

On hard days, maybe you’ve even caught yourself wondering if maybe it’s time to just give up on the whole entrepreneur thing and get a “real” job working for someone else. Just burn the whole damn thing down.

Before you go on with feeding your business plan and Articles of Incorporation through the paper shredder, let’s look at the 3 phases of business that no one seems to be talking about.

These are the startup phase, the owner reliant business & the owner independent business.

The first phase is the Startup phase.

This is the infancy stage.

The second phase is the Owner Reliant Business.

This is the teenager stage, or codependent adult stage where they’re living in your basement.

The third phase is the Owner Independent Business.

This is your fully grown adult business that you’re in a love affair with, or maybe it’s even your sugar daddy, paying you profits & a salary with you not even needing to show up.

Most small businesses are in that second category - the owner reliant business.

(And in case you didn’t know... small businesses are usually defined as organizations with fewer than 100 employees. Or under $1M in revenue.)

So maybe you’re saying “But I love my business! It’s my life work!! It’s my soul purpose! I don’t want to sell it or stop working at it, why would I care about it being independent on me??”

It’s like a parent saying - "why would I make my children into functional adults that are fully independent from me?? I birthed them! I want them to be dependent on me so I can make them love me & show up for Sunday night dinner!!"

Silly right?

We want owner independent businesses because on a practical level - your priorities may change in life, you may want to focus on having and raising children, or find out that you’re uber passionate about quilting & don’t want to do anything but that for months, or travel the world, or focus on your health, or become a philanthropist…

Whatever it is - building the systems in your business so you are not chained to it to function is important.

And you can plan for that from the beginning.

So the other side of this is 

When you remove the requirement for you to show up, you will only show up from a place of overflow.

When your business does not need you to make money, and money is flowing into your life as profits from your business, you will show up from inspiration, from service, from creative spark.

You will show up from a significantly more elevated space than when you’re showing up because it needs you & you need to make money & you need more customers & it’s all on you and your decisions.

It also FREES UP your brain & your life to actually have the capacity to channel your greatest ideas and programs and concepts.

So this is so much more than being about you. It’s about your impact on the world.

Scaling your business to this place and aligning it with your soul purpose DOESN’T require you to do a bunch of shit you don’t want to do.

But it DOES require you to have systems in place so that you don’t burn out and spend all your time doing things you hate doing!

In case you missed it...

We have opened the Alchemical Business Intensive up for application & I could not be more excited to share it with you.

This is a 13-week program for spiritual entrepreneurs and magical business owners who want to step into the role of visionary CEO without the non-stop hustle & grind guaranteed to leave you burnt out (and ready to burn your business down)

We will be aligning your business with your soul purpose, building the foundational systems you need to scale to 7 figures, all while becoming part of a supportive community of spiritual entrepreneurs cheering you on.

There are 10 spots available. You can go to thedirtyalchemy.com/abi to learn more & apply or click the link in the show notes.

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There are so many resources out there for business owners on how to grow.

Focusing on sales, launches, email lists, even Instagram followers. It’s all about growing those numbers.

Growth is important… but it isn’t the full picture.

Think of a massive oak tree with its branches stretching high into the sky. It looks like everything happening is above the surface… the exact same amount of mass that you see above the soil is also growing underground simultaneously in the root system.

Likewise… trying to grow a tree in a pot that’s too small for it will leave it stunted, because the root system isn’t big enough to support full growth.

If you want to grow your business, you need to make sure that you are putting as much energy into building a scalable foundation as you are focusing on growth.

The Alchemical Business Intensive is about building a root system for your business, so that you can grow your biz into an enormous oak instead of a stunted bonsai.

And there’s a ripple effect... as seeds fall from the tree, you can grow an entire oak forest. That’s the power of impact you can have on the world through your business.

===

There's a big shift from being in control of your business out of fear, to trusting that you are supported by your business, by your team, and by life.

I mean, do you really think your best ideas & concepts & your most powerful action or biggest compassion comes when you’re overworked?

==

So there is a lot lot lot in the Alchemical Business Intensive - I’ll let you check all of that out at the website, but feel free to email me directly if you have any questions, [email protected] or DM me @thedirtyalchemy on IG.

The full 13-week curriculum is on the webpage too.

==

We’ve talked about this on the podcast be