Giuseppe Mellone spent years running some of Orangetheory's top-performing studios. As Regional Sales and Operations Director, he helped multiple locations hit $100K/month — and in this episode, he breaks down exactly how.

We get into:

👉 What separates a real operator from a studio manager

👉 How to scale past one location without quality falling apart

👉 Building and training a sales team that hits its number every month

👉 What independent gym owners can steal from big franchise systems

👉 What he's doing now with RiseUp Innovations

If you're trying to grow your gym past where you're at right now, this one's worth the watch.

Follow Giuseppe: https://www.instagram.com/giuseppe.a.mellone/

Subscribe to Reinforce Your Gym for more strategies on growing, systemizing, and scaling your fitness business.

Justin Devonshire built and sold two gyms, scaled the TransformHub to 25 franchise locations, and has spent 20 years coaching gym owners across the US, UK, Europe, and Australia on marketing, sales, and retention.

In this episode of the Gold Nugget Series, Justin shares 3 plays gym owners need right now:

✅ Why chasing cheap leads is the wrong game

✅ The "conscious progression" retention model that explains why happy clients cancel

✅ How to ethically increase LTV by diagnosing client gaps first

📲 Justin's IG: https://www.instagram.com/justindevonshireofficial/

📲 Dustin's IG: https://www.instagram.com/dustin.bogle/

🏋️ Want a team to work your leads and book more appointments?

Book a call → gymreinforcements.com

Brandon Long went from exercise science grad to personal trainer, to gym owner in California, to running Peak Digital Systems out of London — coaching gym owners across the US, UK, and Australia.

In this first episode of the Gold Nugget Series, Brandon breaks down 3 plays that are working right now:

✅ Why your front-end offer is either making you money or costing you members — and how to price it so ads pay for themselves

✅ The Wednesday attendance system that cut cancellations and kept members for years instead of months

✅ The quarterly internal challenge model that increases LTV, incentivizes trainers, and drives referrals all at once

Plus the lightning round — the belief killing most gym owners, the boring habit separating $50K gyms from stuck ones, and exactly how Brandon would build a gym from $0 to $30K in 12 months today.

🎧 Listen on Spotify & Apple Podcasts — search Reinforce Your Gym

📲 Follow Brandon: @brandon_long_growth | Peak Digital Systems

📲 Follow Dustin: @dustinbogle

🏋️ Want a team to run your ads and call your leads?

Book a call → gymreinforcements.com

After a week in Japan, I brought back 4 things that will make your gym stand out in your market — and none of them require a bigger budget or a new offer.

The way they work, serve, and carry themselves is on a different level — and it translates directly to what separates a good gym from one people can't stop talking about.

In this episode:

✅ Hyper awareness — and how to train it into your team

✅ Full engagement — no phones, no earbuds, full presence

✅ Surgically clean — what "clean" actually means at a high standard

✅ Mind-blowing service — the bar is low in the US, here's how to clear it

These are the things that create word of mouth, retain members longer, and make your gym the one people talk about.

👉 Want help getting more leads and members? Visit GymReinforcements.com

#GymOwner #FitnessBusinessTips #ReinforcedYourGym #GymMarketing #MemberRetention #GymCulture #FitnessStudio #GymGrowth

This is round two of the mailbag. Three real questions from real gym owners.

Here's the timestamps...

0:00 — Intro

1:30 — Jason (Denver): $8-12 CPL, nobody's booking — ads problem or follow-up problem?

8:45 — Sandra (Nashville): Six years in, referrals dried up, running ads for the first time — how do you rebuild momentum without losing your culture?

14:10 — David (Orlando): 40 open spots, business partner wants to discount — is it ever the right move?

Want to submit a question for the next mailbag? DM me on Facebook or Instagram with your email and I'll get you added to the list.

🎙️ Subscribe so you don't miss another episode!

This is a REAL STORY of a gym turnaround.

This gym was losing $6,000/mo but in 18 months I was able to turn it around to profiting $10,000/mo. That's a $15,000+ net change.

Then the owner sold it for 3x annual profit.

I'm walking through everything I actually did — the coaching product, the team rebuild, the marketing system, the sales process, and the retention fixes.

What's Covered:

0:00 — The Culture/Skills Matrix: which quadrant kills gyms quietly

3:00 — The backstory: how I got handed the keys

4:30 — The P&L side by side: $20K to $40K revenue in 18 months

6:00 — Step 1: Fixing the coaching product

12:30 — Three layers of accountability that stopped the bleeding

15:00 — Step 2: Marketing — cranking ads, doubling the trial price, the 5x2 follow-up system

17:30 — Referrals, reviews, and the friends and family quarter system

19:15 — Step 3: Hiring a leader (including the hire that didn't work out)

23:00 — Step 4: Rebuilding onboarding from scratch

25:30 — Step 5: Fixing the sales process — pricing, weekly billing, the Respark system

33:00 — Final lessons: things take longer than you want, leadership is everything, money mindset, baby gains

Subscribe for weekly episodes on gym marketing, sales, and scaling built for serious studio owners.

You're generating leads. They're not booking. And you might think the ads are to blame.

I will break down the real reasons your leads go cold after they opt in — and most gym owners don't see a single one of them coming.

Some are operational. Some are psychological. All of them are fixable.

Watch this episode before you spend another dollar on ads.

This week I'm opening up the mailbag and answering three questions submitted by actual gym owners.

Three different gyms. Three different problems. One common thread — the thing they think is broken usually isn't the real problem.

Questions Covered:

0:00 — Intro

1:30 — Marcus : 40 leads/month, only closing 4-5. What's wrong?

8:00 — Tiffany: Two F45s, flat revenue, wants a third location. Should she?

15:00 — Derek: 65% close rate, terrible retention. Marketing or coaching problem?

22:00 — The pattern all three have in common

Subscribe if you want real talk about what's actually happening inside gyms

🎙️ Reinforce Your Gym Podcast — on Spotify, Apple, and everywhere you listen.

Most gym owners think their Meta ads aren't working.

In this episode I walk you through the math so you can guarantee profit every month.

I will share how two identical ad spend scan produce wildly different results.

If you've ever felt like you're paying for leads that go nowhere, this episode is the reset you need.

What You'll Learn:

- Why ads are math, not magic — and what that means for your budget

- The difference between tracking leads and tracking profit per lead

- Why low-ticket gyms need a full machine to survive on Meta ads

- How high-ticket offers create more revenue from the same lead volume

- The one rule: never scale ads until your sales process is solid

Whether you're ready to sell tomorrow or just thinking about your exit strategy, this episode will change how you run your gym starting today.

In this episode, I break down everything gym owners need to know about selling their business — from how valuation actually works to what makes a buyer pay top dollar.

✅ What your gym is actually worth (and the 1x–3x formula buyers use)

✅ The 5 D's and 3 R's — why most gym owners sell

✅ The 6 P's to maximize your payout before you list

✅ What buyers look at that most owners completely ignore

✅ Who your ideal buyer is and how to find them

✅ The acquisition process step by step — NDA to Purchase Agreement

Even if you never plan to sell, thinking like a seller will make you run a leaner, more profitable gym right now.

👉 GymReinforcements.com

#ReinforceYourGym #GymOwner #GymBusiness #SellYourGym #GymForSale #FitnessBusinessGrowth #GymOwnerLife #BusinessAcquisition #GymProfitability #ExitStrategy