Gym Owners! I know you want more revenue which is why I'm share 3 ways to make that happen. And I bet you are not using at least one of the ideas on my list. We are covering upsells, downsells and closing incentives. If you want real world examples of how to use these in your gym, then you can't miss this episode. And if you enjoyed it, please give the show a 5-star review and subscribe!

OW I WOULD SCALE A GYM TO 3M In today's episode I took an end goal and reverse engineered how I would get there. Owning a fitness business that does 3M in annual revenue with 30% margins. I explain how to do that step-by-step in 2025 and how I would structure the business from day one. This can apply to someone opening a new gym or who wants to upgrade their current business. Please give me a 5 star review so we get this out to more Gym Owners!

7 WAYS TO MAKE YOUR GYM UNIQUE

We want to help you stand out from the crowd.

That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique.

It's no equipment. It's not more space. It's things you do with what you already have in your gym now.

This week I get to share a secret gem for Gym Owners. His name is Giuseppe Mellone and he was overseeing dozens of OrangeTheory locations at one point.

He systematically helped them to achieve 100k/mo in revenue and in today's episode he breaks down how he did it step-by-step.

Giuseppe pulled back the curtain and shared his top strategies so you can duplicate them in your business.

Enjoy this wide ranging conversation that can help you reach 100k/mo at your fitness studio.

If you enjoy it, give it a 5-star review!

And don't forget to subscribe so you don't misss another episode.

Connect with Giuseppe

Instagram: ‪@giuseppe.a.mellone‬

🎙️ New Episode: How to Close 75% of Trials

Most gyms convert 40% of trials… but 75%+ is completely possible when your trial is designed with intention.

In this episode, I break down how to turn every trial into a committed member.

You’ll learn:

🔥 How to build trials that sell themselves

💡 What to say from Day 1 to plant the seed of commitment

📊 The 5 key metrics to hit 75%+ conversions

If you’re spending money on ads or lead gen, this episode will make sure it pays off.

🎧 Listen now — every trial can become a long-term member.

🎙️ New Episode: How to Sell Hesitant Leads

“I need to think about it.”

“I’ll start next month.”

Sound familiar? 😅

In this episode, I break down how to turn hesitation into confidence — and no’s into yes’s — without pressure or gimmicks.

You’ll learn:

💡 Why hesitation isn’t about money

🧠 How to create safety in the sale

🔥 What to say when they “need to think about it”

If you sell fitness, this one’s a must-listen.

🎧 Tune in now — your next “no” could be your next client.

HOW MUCH FOLLOW UP IS ENOUGH?

Ahh....this question has been asked to me countless times.

In this weeks episode, I get very specific on how much follow up is enough based on that data we are seeing.

I know you don't want to leave your leads hanging so follow these best practices to maximize engagement and sales.

This is a great episode to share to your team who is doing follow up too!

HOW TO GET A 6-7 FIGURE EXIT

As someone who has sold multiple gyms and helped other Gym Owners to do the same, I've seen what it takes to get a big exit.

Investors have certain criteria they look for to purchase a gym.

And you can start building toward that exit whether you want to sell in the next 12-24 months or you want to max out profits.

Either way, it forces you to make decisions differently.

In this episode, I dive into how you can exit for 6-7 figures. Enjoy!

HOT POTATO SALES 🥔💰

This is a problem that exists in so many gyms.

It causes gyms to miss out on sales every month, creates a bad client experience and wastes your marketing dollars.

Listen to this short but sweet episode to figure out how to fix hot potato sales.

NEW LAWS GYM OWNERS SHOULD KNOW

Things are constantly changing when it comes to laws and regulations.

That's why I brought in Matthew Becker with Gym Lawyers.

He helps Gym Owners to navigate legal issues and protect themselves with everything from membership agreement to being compliant in their state.

This year there's been a handful of laws and regulations that directly impact gyms so I asked him to come in and riff on them.

Listen in and enjoy!