What can your Google searches reveal about your personality? In this episode of Remarkable People, Guy Kawasaki explores the fascinating world of psychological targeting with Sandra Matz, Professor at Columbia Business School. Matz shares eye-opening insights about how our digital footprints expose our deepest behaviors. She reveals how companies predict our personality through social media posts, explains the surprising link between language and emotional states, and discusses why data privacy isn't just about personal convenience—it's about protecting ourselves in an uncertain future. Whether you're concerned about data security or curious about what your online behavior reveals about you, this episode provides essential insights for navigating our increasingly digital world.

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.