This week Hunt talks about incentivizing key employees with profit sharing and how to hold them accountable for the overall company and its profits. 

• How to motivate key employees to think like owners
• Pros and cons of giving key employees minority ownership
• What are alternative options for incentivization?
• Caveats for expansion and/or quick growth 

The Show is sponsored by:

Shop-Ware on the web at getshopware.com

NAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.com

Hunt Demarest, CPA

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online : www.paarmelis.com

Email Hunt: [email protected]

Get a copy of my Book : Download Here

Watch Episode HERE

Show Notes:

• Shop Talk
• Entering the field as a woman
• Trade school as a woman
• Finding a job
• Coworkers
• Business Development Group
• Female Impact: Getting Through [RR 549]

The show is sponsored by NAPA Auto Care napaautocare.com

NAPA Benefits Center: napabenefitscenter.com

NAPA Member Site: member.napaautocare.com

Email Matt: [email protected]

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Talking Points

• Kathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh :) 
• RepairPal is setting/ limiting what prices I can charge to my customers with their estimator.
• I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth.
• Online customers like the ones that come through RepairPal are just annoying price shoppers.
• I have a relationship with my local CarMax store, so I don’t need RepairPal’s help.
• Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count.

Kathleen Bio:

Kathleen Long, Chief Revenue Officer

Kathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development & strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women.  She has been described by some as the literal voice of the company and has a laugh that once set off glass break alarms in a conference room.

Kathleen holds a degree in General Studies and Philosophy from the University of Nevada, Reno.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Thanks to our partner, RepairPal. Visit the Web HERE

During Today's episode #97 I’m going to be talking about: Chris’ recent doctor's visit, Kimberly’s Old rocking chair & Having value in what you do.

• Chris, what are you talking about????
• Kimberly’s Rocking Chair 89.00, 47 pictures, clear communication
• Recent Dr. Visit 2000.00 per hour, very concerned about how I would pay.
• If these people can charge that, so can you.
• Self Esteem
• Do it responsibly and with thought. We can’t just throw stuff against the wall.

To listen to more episodes make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:

30% increase in revenue by improving transparency and trust

50% reduction in time spent researching and ordering parts

10% increase in profit margins through robust reporting

Click here to learn more about AutoLeap and schedule a demo:

AutoLeap Link: http://bit.ly/3GRgO88

Watch Full Video Episode HERE

Show Notes:  

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Important Books

Check out today's partner:

Watch Episode HERE

Show Notes:

This week, Hunt talks about ROI (return on investment) and how to use it in your day-to-day decisions.

• What is ROI, and how can you calculate it?

• How does time relate to ROI and can your decision be changed based on time even if ROI is the same?

• How does your involvement in an investment dictate what the ROI has to be to make it a prudent choice?

• How can you use ROI to make day-to-day decisions in your business and personal life?

The Show is sponsored by:

Shop-Ware on the web at getshopware.com

NAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.com

Hunt Demarest, CPA

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online : www.paarmelis.com

Email Hunt: [email protected]

Get a copy of my Book : Download Here