Social Media: A contrast of Two Strategies to Engage your Customer

This is a contrast in social media strategies. Jeff Buckley has his style and methods and Jeff Matt is the opposite. Both great companies, both strategies work.

Jeff Buckley from My Fathers Shop in Midlothian, TX and Jeff Matt from Victory Auto Service a five-branch operation in Minneapolis. MN, share their different approach.

Each of their methods work and they both feel their ROI is worth it. Listen to find out which is your best approach.

Social Media: A contrast of Two Strategies to Engage your Customer

This is a contrast in social media strategies. Jeff Buckley has his style and methods and Jeff Matt is the opposite. Both great companies, both strategies work.

Jeff Buckley from My Fathers Shop in Midlothian, TX and Jeff Matt from Victory Auto Service a five-branch operation in Minneapolis. MN, share their different approach.

Each of their methods work and they both feel their ROI is worth it. Listen to find out which is your best approach.

Finding The Right Business Coach.

A strong group of successful service professionals credits a business coach or consultant for their success. This Academy panel is in agreement on the steps you must weigh when considering hiring a business coach or consultant.

Be prepared to put your pride on the shelf and learn how to grow your business to new heights. Let the coach Identify your problems with profit, productivity, training, marketing, pricing labor and parts among others.

Your coach will teach you how to identify your problems and show you ways to fix it yourself. Business coaches/consultants help business owners develop skills to become reliant on their own. You will also be held accountable for your goals and production.

Shop Owner Stays on the Cutting Edge of Automotive Technology

Brin Kline owns Assured Auto Works in Melbourne, FL but never misses a technical training class presented by a top industry trainer. He can’t take the technician out of his business owners mindset.

Brin has set his goals to be a technical instructor at Vision KC some day. He works very hard on learning the technical side of the automotive. A proponent of day-time training and a member of many industry advisory councils like iATN and CTI.

Brin believes that every technician should take a business course to understand how business operates.

Shop Owner Stays on the Cutting Edge of Automotive Technology

Brin Kline owns Assured Auto Works in Melbourne, FL but never misses a technical training class presented by a top industry trainer. He can’t take the technician out of his business owners mindset.

Brin has set his goals to be a technical instructor at Vision KC some day. He works very hard on learning the technical side of the automotive. A proponent of day-time training and a member of many industry advisory councils like iATN and CTI.

Brin believes that every technician should take a business course to understand how business operates.

Wide Open Discussion from Three Aftermarket Technicians and One Who Left the Industry.

As usual, these guys brought their opinionated selves to the interview, yet spoke from the heart about topics they are passionate about. Some no holds barred discussion points. There are times where there is no sugar coating and that is good to embrace all sides of an issue.

Matt Fanslow, Bob Heipp, Peter Landry and Tom Myers openly discuss some very hot and touchy subjects that affect all aftermarketer’s.

Just a few of the topics we discussed, shops charging for diagnostic time, opinions on social media, a discussion on augmented reality. They discuss that techs need to help the business owner make money, and therefore owners should share in the wealth. We talk about shop owners training their top and best-vested technicians and talk pay and benefits.

Wide Open Discussion from Three Aftermarket Technicians and One Who Left the Industry.

As usual, these guys brought their opinionated selves to the interview, yet spoke from the heart about topics they are passionate about. Some no holds barred discussion points. There are times where there is no sugar coating and that is good to embrace all sides of an issue.

Matt Fanslow, Bob Heipp, Peter Landry and Tom Myers openly discuss some very hot and touchy subjects that affect all aftermarketer’s.

Just a few of the topics we discussed, shops charging for diagnostic time, opinions on social media, a discussion on augmented reality. They discuss that techs need to help the business owner make money, and therefore owners should share in the wealth. We talk about shop owners training their top and best-vested technicians and talk pay and benefits.

How To Sell Diagnostics at a Profit?

This is not an easy question to answer. Service professionals must be paid for their expertise because the cost of doing diagnostics is the most expensive service you have in your building.

It is time to move from diagnostics to testing and analyzing. Every shop needs to build a premium product around testing and analyzing. You need to be known as the ‘we can fix anything right the first time shop’. Your motto: “We have the best technicians.” Your shops testing and analyzing skills is the premium product you sell and are known for in your marketplace. No need to go anywhere else. We do the research, test, analyze and discover what is wrong. We present the solution then you decide.

Marketing this premium product requires a strong testing/analyzing process that both the service advisor and technician are totally in agreement with. The benefits allow the SA to confidently sell testing and analyzing.

The diagnostician knows that the SA will sell the value and benefits to the customer because the process dictates the work to be done. A very strong discussion and powerful take-a-ways that will arrest the black hole in your business of profitable diagnostic time.

Changing the Image of the Industry; One Customer at a Time.

Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer's image of the industry to that of a profession and not just a trade.

With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.

Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’

Changing the Image of the Industry; One Customer at a Time.

Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer's image of the industry to that of a profession and not just a trade.

With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.

Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’