Trish Serratore is the President of the National Automotive Technicians Education foundation (NATEF) and the Automotive Youth Educational Systems (AYES) as well as Senior Vice President at ASE.

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow.

In 1994, Trish received the Automotive Hall of Fame’s Young Leadership and Excellence Award for outstanding achievements in the automotive industry. In 2000, Akzo Nobel selected her as one of the most influential women in the collision repair industry. In 2010, she was named one of the “Top 100 Women in the Automotive Industry” by Automotive News.

This episode is focused on NATEF and AYES. You are in for a behind the scenes view of how NATEF and AYES build the proper foundation for high school and post-secondary education working together to create the proper pathway between industry and education; to provide our future technicians.

If you’ve always wanted to know the value and role of these important organizations and how they fit and work together… you’ve come to the right spot.

Your can contact Trish Serratore at 703-669-6633 or through her email address: [email protected]

www.natef.org

www.ayes.org

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Dave Toole, owner of Toole’s Garage in San Carlos, CA has a family affair, with Dave’s entire family working in the business. A great discussion on family and a few challenges as every family business knows. However he knows his role; as the glue of the organization. He keeps it going and all together.

Dave started working in his uncle’s body shop at 16 doing all the ‘fun’ jobs that no one wanted. He worked in dealerships and one of his customers was a one man shop owner names Gino who eventually hired Dave. He learned a lot.

He got recruited by a Honda dealership and Gino reminded him that this place could be yours ... someday! He worked there eight years then moved to an adviser at another dealership. He wasn’t in love with that job and then Gino called and said ‘Are you ready to come home son? I’m old and want to retire.”

He made the big leap then and jumped in. He added family and tech’s over the last 8 years, but in 2012 took another big leap to purchase the right facility. He has worked every job in the repair business which has sustained his success to this very day.

A unique part of Dave’s business is his fractional franchise called ‘The Hybrid Shop. Dave says there are 20,000 hybrids in a 10 miles radius of his shop. That sure gives him a concentrated market and one third of his business is from Hybrid’s. Listen to Dave talk about re-conditioning battery packs to save customers money and save the environment. He’s received some great TV coverage for his Hybrid service.

Dave’s been in the industry since 1986 and a business owner for the last six years. His drive to be his own businessman came as an outcome of his newspaper route. He liked the money that hustling papers would earn him. He has four lifts and one alignment rack along with four techs and 1 and a half service writers.

This episode will give you a great look inside Dave’s leadership and culture. He holds a bosses breakfast, and makes work fun and engaging with a strong culture. He shares 5 of his 20 fundamentals that drive the culture inside of Toole’s Garage. In the show notes (below) are all of his 20 fundamentals.

Listen to Dave talk about a great new way he is generating new customers … that’s an ad inside the DMV on their rotating TV ad screen. He says it is a perfect place to advertise.

 Do the right thing