Today, we’re revisiting ways to improve your content plan and strategy (in 2023). No matter what platforms you create content for, it’s important to outline your content plan and strategy.  

What is a content plan?

A content plan includes your topics – aligned with your niches and content pillars, your content types – photos, videos, audio, or copy, and your platforms – where your content will be published.

What is a content strategy?

Your content strategy guides the creation and deliverable of useful or usable content. For content creators and influencers, content strategy means creating content with your mission, audience, and business goals in mind.

It means delivering content within context to your platforms. For example, if your main platform is Instagram, you’ll be creating photos, videos, and copy that are aligned with who you are, who your audience is, and your mission. This also means selecting the appropriate hashtags that are related to your brand, your audience, and your mission.

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