This podcast episode originally aired in August 2021.

So many influencers struggle and ask themselves what they should be focusing on when it comes to building their content creation career. The truth is, understanding what life stage you’re at can help you define your focus in 2022.

Content Creator Life Stage #1: Seed

As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

Questions you’re asking:

·      Who am I as a brand?

·      How do I take photos or videos?

·      Should I hire someone to take my photos?

·      Am I a content creator?

·      How do I post x, y, or z?

·      How often do I post?

 Content Creator Life Stage #2: Sprout

As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok. 

As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry. 

 Questions you might be asking as a Sprout:

·      How do I deliver value?

·      How do I build community and trust?

·      How do I work with brands?

·      How do I make money as an influencer?

Tune in to hear the other two Content Creator Life Stages!

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