In this episode, I’m sharing the 7 biggest false beliefs I hear about money, pricing, and insurance — the same ones that keep most rehab providers stuck and undercharging.

From “my town is different” to “you need years of experience to charge more,” I break down the real reasons why these thoughts are holding you back — and what to do instead.

Here’s what you’ll learn:

Why charging less doesn’t make you more “accessible”

How affordability is often a mindset issue — not a pricing one

Why selling in healthcare is not unethical (and may be your #1 skill)

How to confidently raise your prices — no permission required

The truth about scaling high-ticket services

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