Mastering ServiceTitan

Reputation Management: Why Negative Reviews Build Trust


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In this episode, Jess Kralemann, Co-Founder and CEO of Titan Advising Gurus, returns to unpack the nuances of reputation management using ServiceTitan Marketing Pro. Discover why online reviews are crucial for trades businesses of all sizes and how ServiceTitan's features can automate review collection and responses. Jess shares actionable advice, from using simple customer notifications to advanced Marketing Pro automations, and reveals common mistakes like "gatekeeping" reviews. Learn how to strategically manage negative feedback and leverage authenticity to build customer trust and grow your business.

Join us as we discuss: 

  • [1:04] Reputation management in Marketing Pro and where to start

  • [6:53] Benchmarking reviews, core Marketing Pro features, and common pitfalls

  • [16:04] Incentivizing techs for customer reviews and empowering your CSRs 

Check out these resources we mentioned during the podcast:


  • Marketing Pro

  • ROI Magic: Boost Your Business with ServiceTitan's Marketing Pro

  • Pantheon 2025

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 


Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


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