The Business of Video Production

Rerun: How to Write Better Proposals


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When you hear the words Video Production Proposal, do you feel excited… or overwhelmed?

If you’re in the corporate B2B space, writing effective proposals is a crucial part of winning work. But many video producers treat them as an afterthought or necessary evil. In this episode, I’ll show you how to turn your proposals into powerful sales tools that impress prospects and help you land high-value projects.

We’ll cover:

  • Why proposals matter (and why skipping them can cost you work)

  • The difference between quotes, proposals, and tenders

  • A proven structure for persuasive proposals

  • Common mistakes that cause proposals to fail

  • How to make your proposals stand out visually and strategically

You’ll walk away with practical tips you can use to improve your current proposal process, close more deals, and present your business in the best possible light.

Whether you're sending proposals to corporate clients, government agencies, or educational institutions, this episode will help you approach them with clarity and confidence.

👉 Want help refining your proposal or sales process? Visit www.ryanspanger.com/coaching to learn more about my coaching for video producers.


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The Business of Video ProductionBy Ryan Spanger

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