Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delayed perfect answer in maintaining customer relationships.  Show Notes 

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• Scott Morris: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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