More loan originator training and content: https://tloponline.com/mlo-coaching-programs/

D.O. explores the critical balance between attracting and retaining clients, customers, and talent in the mortgage industry. 🏠 This episode delves into practical strategies for loan officers, branch managers, and company owners to develop systems that not only bring in new business but also maintain long-term relationships. Learn why most mortgage professionals excel at either attraction or retention, but rarely both—and how mastering this balance leads to sustained success. 💼