Jo talks to Sarah Davis who has embarked on an exciting journey to become the Parenting Copywriter. 

After 26 years in teaching, Sarah decided to write about her experiences as a parent and wen ton to write a popular book. Having worked with a copywriting coach, she retrained as a copywriter and now writes engaging content as The Parenting Copywriter. 

Sarah talks about the importance of niching and how she has built her business brand writing on everything parenting. 

In this podcast, we also explore:

The struggle around teacher identity and using your experience to create a niche for your business to build trust with your customers (04:00)

Insights into the process of writing a book and getting published (08:07)

Key tips of what to look for in a quality copywriting course and what creating a copywriting business might involve (10:50)

Some of the skills and characteristics that might be suited to a copywriter (18:15)

Promoting your business through networking and visibility through social media and other medias (21:00)

Links and Resources

Sarah's website: https://www.theparentingcopywriter.co.uk/

“Always be yourself from day one… Be confident in your own brand and confident in the message you are putting across”

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