summary

In this episode of the AI for Sales podcast, Chad Burmeister speaks with Stephanie Middaugh, Customer Success Manager at Luster.ai. They discuss the transformative role of AI in sales, particularly through Luster's predictive enablement platform, which aims to enhance sales training and efficiency. Stephanie shares insights on how AI can help sales teams do more with less, the importance of critical thinking in leveraging AI tools, and the ethical considerations surrounding AI deployment in sales. The conversation also touches on emerging AI technologies and their potential impact on sales roles.

takeaways

Luster.ai aims to stop sales reps from practicing on customers.

Predictive enablement helps identify skill gaps in sales reps.

AI can enhance sales efficiency and productivity.

Sales training should be personalized to individual needs.

Automation should not replace critical thinking in sales.

AI tools can help in preparing for important sales calls.

The ethical use of AI requires skepticism and caution.

Sales roles may evolve but not be replaced by AI.

Personalization in outreach is key to better conversion rates.

Emerging AI technologies can support real-time sales interactions.

Chapters

00:00

Introduction to Lustre.ai and AI in Sales

02:24

Understanding Luster's Predictive Enablement

10:11

The Role of AI in Sales Efficiency

17:24

AI's Impact on Sales Roles

28:13

Emerging AI Technologies in Sales

31:30

Ethical Considerations in AI Deployment

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/ The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and

ZoomInfo—the go-to-market intelligence platform that accelerates revenue

growth.

Skip the forms and website hunting—Chad will connect you directly with

the right person at any of these companies.

👉 Visit www.SDR.ai/intro to unlock your direct line.