Doing hard things with friends is fun and even when you lose, you win. In 2014 I took second at Unbound 100 and superstar creator and now BJJ black belt @blakeoftoday took third. This episode originally dropped in 2019. I skipped the weddings of several close friends and trained 20+ hours many weeks for months to prepare for this event.  When we did the race and when we originally recorded this episode it kind bummed me out that I didn’t win the race in 2014 or in 2015 when I went back and got second again with a side of food poisoning that left me unable to hold down food for a week after the race. Now I’m just grateful for the memories I have of training for and competing in this brutal event with Blake and for everything that happened along the way. With Unbound coming up this weekend, I wanted to drop this episode again for anyone who is new to the show and anyone has an interest in Unbound. This may be difficult to imagine, but 2014 was a time when there were zero tubeless gravel tires on the market and I ran 50 psi in tubed Clement MSOs and lived. A lot has changed since then and a lot has changed since I created Choose the Hard Way. When I started this project in 2017, I thought the point was to share lessons learned at the limits of human experience. Over time I’ve realized people, including me, forget most of the specific details that they hear on podcasts--but they almost always remember how podcasts make them feel. And at their best, the stories we hear on great podcasts motivate and inspire us to take action and be more present in other areas of our lives. This episode is brought to you by The Better Lab. Sleep is the greatest performance enhancer on the planet and the science to improve sleep is straightforward. Putting it into action on your own can be challenging. That’s why I co-founded The Better Lab to help guide active people like you to mindfully build conscious, science-backed practices to sleep better that stick. We’re an early stage startup and right now the Better Lab app is free in the Apple App store. You can find the link in the show notes. https://apps.apple.com/us/app/better-lab/id6479452885 Check it out and as an early user, we want to hear your feedback to help us continually improve the product. Shoutout to Hard Way listeners Chris Scott, Jeffrey Nebolini, Shannon Jones and many others who have been using the app to get better sleep and sharing their feedback with us. Thank you! You can learn more at www.thebetterlab.io.