REWORK

REWORK

By 37signalsBusinessManagement
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  • Typical duration

    24 min

    per episode

Based on Podcast App listening data

REWORK episodes

  • Fizzy Q's and A's

    With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using.

    Key Takeaways

    • 00:11 – Fizzy and Basecamp, competitors or complementary?
    • 02:00 – Finding the right tools that fit your workflow
    • 11:39 – Why aesthetics matter in software
    • 18:45 – Not every AI feature adds real value

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    27 min
  • Revisiting the good old days

    Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters.

    Key Takeaways

    • 00:10 – The change in perspective on multiple products
    • 03:15 – The team needed for the company’s expansion
    • 05:28 – Recognizing when you’ve taken on too much
    • 09:16 – The real value of writing ideas down
    • 12:35 – Advice on launching new products while maintaining previous ones

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    17 min
  • Traditional marketing doesn't work for us

    For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection.

    Key Takeaways

    • 00:12 – Why marketing ROI looks different for every business
    • 10:35 – Spend your marketing budget on companies and people you believe in
    • 17:35 – What kinds of marketing actually does work for 37signals
    • 28:02 – How AI is making the authentic human connection stand out

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    31 min
  • Built on Trust

    Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely.

    Key Takeaways

    • 00:23 – Trust starts as the default at 37signals
    • 05:19 – Empowering employees with reasonable spending freedom
    • 11:46 – Why one person’s mistake shouldn’t lead to restrictive policies
    • 15:15 – How to cultivate trust in remote workplaces
    • 22:10 – Trust and accountability can and should coexist

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    28 min
  • Refining before release

    As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

    Key Takeaways

    • 00:11 – What the “11th hour” looks like before a product launch
    • 03:50 – How to weigh deadlines against final release decisions
    • 05:44 – The importance of customer onboarding
    • 11:18 – A playful touch added to Fizzy’s logo
    • 15:30 – Why version 1.0 is just the beginning

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    25 min
  • Escaping Workaholism

    In their book REWORK, 37signals' co-founders Jason Fried and David Heinemeier Hansson caution against glorifying nonstop work. In this week's podcast, they tackle a listener's questions related to the chapter Workaholism and dig into employee management including how to measure productivity and how to track progress. They explain why simple conversations often matter more than complex systems.

    Key Takeaways

    • 00:15 – Judge productivity by paying attention and staying engaged
    • 07:50 – Tracking progress doesn’t require complicated systems
    • 11:44 – Conversations matter more than systems; don't be a coward
    • 15:11 – When work ramps up, handling busier times without burning out

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    22 min
  • Finding focus

    Curious how Jason Fried and David Heinemeier Hansson keep their attention where it counts? In this episode of The REWORK Podcast, the 37signals co-founders join host Kimberly Rhodes to talk about the different ways they approach focus. From procrastination that sometimes pays off to meditation and visualization, Jason and David share their tips for finding and maintaining focus. 

    Key Takeaways

    • 00:44 – What procrastination really tells you
    • 05:30 – Traditional and alternative meditation practices
    • 13:28 – Breaking through a creative block
    • 16:35 – Building a work schedule that makes focus easier

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    25 min
  • Total transparency

    37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public.

    Key Takeaways

    • 00:13 – Why transparency matters at 37signals
    • 03:07 – Everything is marketing
    • 09:22 – Letting people follow along while the work is happening
    • 12:43 – Knowing when and what to share

    Links and Resources

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    18 min
  • It Started with a Blog

    37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.

    Key Takeaways:

    • 00:12 – How 37signals' marketing started organically with a blog
    • 02:53 – Authenticity is a must when writing
    • 07:02 – Patience is key to growing an audience
    • 08:18 – Don’t let algorithms dictate your content
    • 13:08 – Make time to write while your ideas are fresh
    • 16:21 – Marketing is simply transferring enthusiasm
    • 22:22 – Audiences want to see behind the curtain

    Links and Resources:

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    25 min
  • Building with LLMs, Finding a Co-founder & Other Listener Questions

    Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to field a fresh round of listener questions. They share perspectives on when coding assistance makes sense, finding a co-founder to compliment your skills, business succession planning, and more.

    Key Takeaways:

    • 00:17 – When AI coding tools help vs. when they get in the way
    • 05:44 – Does start-up success require a co-founder?
    • 10:02 – Small business succession planning
    • 15:46 – Honing the skill of coming up with new product ideas
    • 21:41 – New ideas are often just solving existing problems

    Links and Resources:

    • Record a video question for the podcast
    • Books by 37signals
    • Sign up for a 30-day free trial at Basecamp.com
    • HEY World | HEY
    • The REWORK podcast
    • The Rework Podcast on YouTube
    • The 37signals Dev Blog
    • 37signals on YouTube
    • @37signals on X
    26 min

About REWORK

From the publisher's feed

A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David…

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