We say it a lot, but this really is a must-listen for anyone hoping to reach the new wave of risk takers and decision makers. Gen Z is making and consuming media in ways and at a pace that can be difficult for older generations to understand. They've never known a world without digital connection at its core and we're on the precipice of massive societal change as a result. New York-based Rex Woodbury writes a tech-meets-culture Substack called Digital Native, and Duncan is obsessed. Also obsessed is Duncan's friend, and real life Gen Z legend, Lucy Blakiston (Shit You Should Care About). This week the pair team up to interview Rex about why we're in the early stages of multiple major shifts and what it all means for media and society as a whole from this very moment on.

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