On this episode of the Road to $1 Million podcast Josh interviews Alex Lee owner of Rhino Films and Detailing located in Huntington Beach, CA. Alex started his business over 15 years ago doing mobile detailing and offering services from his church but has since built Rhino into a million dollar 17,000 square foot car care facility. Today, Rhino focuses on paint protection film, window tinting, ceramic coating, and premium detailing. 

On the podcast Alex talks about how he got started detailing, how him and his business partner balance their roles, problems with ceramic coating, what the detailing industry will look like in 5-10 years, and more!

Time Stamps:

(0:00) - Intro

(1:34) - How Alex Got Started

(6:56) - Getting Into Tint & PPF

(16:00) - Still Offering Detailing

(18:50) - Google vs Yelp

(25:18) - Setting Yourself Apart

(28:57) - Alex's First Big Hire

(35:27) - What Will The Industry Look Like In 5 Years?

(38:08) - The Problem With Ceramic Coating

(45:45) - Different Employee Roles

(48:30) - 2025 Goals

(59:09) - Different Types of Customers

(1:05:55) - Hyper cars vs Daily Drivers

(1:09:27) - Learning From Mistakes

Rhino Films and Detailing

Website - https://rhinofilmsdetailing.com

Instagram - https://www.instagram.com/rhinocarcare/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/